2. Introduction
Goal: increase the viewership of some video commercials online.
Target audiences: mainly Chinese, especially Chinese students in Michigan.
Key performance indicator: total viewership of 5 Pure Michigan TV
commercials on YouKu.
3. Social Network Platforms
YouKu (like YouTube)
Weibo (like Twitter)
Renren (like Facebook)
Uploaded the 5 commercials on YouKu with both Chinese and English
subtitles and used them as the base for Weibo and Renren to post and share.
4.
5. Own Social Influences
Renren friends and Weibo followers
Friend’s friend
1000 increase!
Photo Shoot Campaign for MSU Chinese students
16 Chinese students (good looking & strong influence)
8. A Third Party Company
A middle man between people who want to promote something and those
influencers.
Post tasks
Influencers share
Commission fee is about 3 U.S. cents per flower
9. Successful Cases
Small online stores sell about 1,000 more products after they used this
method to promote their stores with about $8,000 more in profit per month.
Budget: $1,000 per month
10. Conclusion
Own social influences
Photo Shoot Campaign
Promoting our brand in China and let as many as Chinese people to see the
commercials