Salvador is a regional metropolis of low-income with economic indicators below the cities and metropolitan areas in the south and southeast of Brazil. Salvador is the Brazilian capital of higher unemployment and lower income. Salvador is among the capitals of Brazil, which has the lowest GDP per capita and the lowest GDP growth rate. To develop the economy of Salvador, should increase exports of goods and services from Salvador to municipalities of Bahia and other regions of Brazil and production in Salvador of goods and services imported from other parts of Brazil and abroad. It is also necessary to boost tourism making efforts to attract international groups interested above all in investments in the hosting area / leisure facilities, construction of hotels, resorts and inns in Salvador, publicize Carnival of Salvador in Brazil and abroad to attract as many tourists and make efforts to make the tourist resorts located in Salvador more attractive than existing on the North Coast. It is also necessary to encourage the housing boom in Salvador with tax incentives for people who build and the buyer of real estate, promote in Salvador the most diverse services to meet the metropolitan area of Salvador and increase in Salvador the business services to constitute the backbone of the economy of Salvador in the XXI century.

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THE ECONOMIC CHALLENGES OF SALVADOR CITY IN BRAZIL
Fernando Alcoforado *
Salvador is a regional metropolis of low-income with economic indicators below of the
cities and metropolitan areas in the south and southeast of Brazil. Salvador is the
Brazilian capital of higher unemployment and lower income. Data from FIPE
(Economic Studies -.. Current characterization Public Hearing 2015) report that
Salvador is among the capitals of Brazil, which has the lowest GDP per capita and the
lowest GDP growth rate. The Brazilian Institute of Geography and Statistics (IBGE)
shows that in March 2015, the number of unemployed people on the economically
active population rose from 9.2% to 12% in Salvador and Metropolitan Region (RMS).
In the formation of the GDP of Salvador, agriculture contributes with 0.06%, industry
with 20.99% and services with 78.94%. It can be seen therefore that Salvador is
predominantly a city service. The economy of Salvador is undoubtedly an economy of
services strongly supported in tourism, real estate and services of various natures.
Unlike the view of some scholars of Salvador economy that advocate the thesis that it is
possible to consider the development of the city relatively autonomously in relation to
industrial RMS park, this is a mistaken view considering the possibility of structuring a
matrix of services in Salvador to meet the needs of municipalities in RMS.
To develop the economy of Salvador, one should increase the economic activity of the
municipality encouraging the export of goods and services to the municipalities of
Bahia and in other regions of Brazil and production in Salvador of goods and services
imported from other parts of Brazil and from abroad to raise GDP, reduce the
unemployment rate and to raise the income level of the population of Salvador. In
addition, it should encourage the development of small urban food industry, building
materials, residential construction, furniture, graphic and expansion of personal
services, real estate services, neighborhood retail, and trade in building materials.
It is also necessary to boost tourism making efforts to attract international groups
interested above all in investments in the hosting area / leisure facilities, construction of
hotels, resorts and inns in Salvador, releases widely in Brazil and abroad Carnival of
Salvador to attract as many tourists and make efforts to make the tourist resorts located
in Salvador more attractive than existing on the North Coast. It is also necessary to
encourage the housing boom in Salvador with tax incentives for people who build and
the buyer of the property, to promote agglutination of the most diverses services in
Salvador to meet the metropolitan area of Salvador which concentrates robust industrial
park and increase in Salvador business services - business services or, more accurately,
business-to-business services (B2B) - to constitute the backbone of the economy of
Salvador in the XXI century.
These are the initiatives that should be taken forward to promote the development of
economy of Salvador city at the moment. Urges the sectors of tourism, real estate and
services to mobilize to plot together with the governments of the State and the
Municipality of Salvador and civil society joint strategies to make in the face of threats
to the development of Salvador and take advantage of the existing economic potential.

Fernando Alcoforado, member of the Bahia Academy of Education, engineer and doctor of Territorial
Planning and Regional Development from the University of Barcelona, a university professor and
consultant in strategic planning, business planning, regional planning and planning of energy systems, is
the author of Globalização (Editora Nobel, São Paulo, 1997), De Collor a FHC- O Brasil e a Nova

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(Des)ordem Mundial (Editora Nobel, São Paulo, 1998), Um Projeto para o Brasil (Editora Nobel, São
Paulo, 2000), Os condicionantes do desenvolvimento do Estado da Bahia (Tese de doutorado.
Universidade de Barcelona, http://www.tesisenred.net/handle/10803/1944, 2003), Globalização e
Desenvolvimento (Editora Nobel, São Paulo, 2006), Bahia- Desenvolvimento do Século XVI ao Século XX
e Objetivos Estratégicos na Era Contemporânea (EGBA, Salvador, 2008), The Necessary Conditions of
the Economic and Social Development-The Case of the State of Bahia (VDM Verlag Dr. Muller
Aktiengesellschaft & Co. KG, Saarbrücken, Germany, 2010), Aquecimento Global e Catástrofe
Planetária (P&A Gráfica e Editora, Salvador, 2010), Amazônia Sustentável- Para o progresso do Brasil e
combate ao aquecimento global (Viena- Editora e Gráfica, Santa Cruz do Rio Pardo, São Paulo, 2011),
Os Fatores Condicionantes do Desenvolvimento Econômico e Social (Editora CRV, Curitiba, 2012) and
Energia no Mundo e no Brasil- Energia e Mudança Climática Catastrófica no Século XXI (Editora CRV,
Curitiba, 2015).