New technologies in Alumni, Athletics, and Advancement:  A how-to guide to increasing revenue growing numbers and improvin...
<ul><li>Mudd Advertising knows HyperCasting works! </li></ul><ul><li>Measurability  </li></ul><ul><li>Focused Message </li...
Mudd Academics Wartburg Admissions Acceptance Video   <ul><li>Emailed to all students accepted to Wartburg  College </li><...
<ul><li>Emailed to all students that visit Wartburg College </li></ul><ul><li>Open rate: 51% </li></ul><ul><li>Click Throu...
<ul><li>Video that plays outside Admissions welcoming any guests and prospective students. </li></ul>Mudd Academics Wartbu...
<ul><li>Prospective students are now able to look through our view book selection online. </li></ul><ul><li>Specialized fo...
<ul><li>Be Orange Donation </li></ul><ul><li>Open Rate: 20.9% </li></ul><ul><li>Effort doubled with less spending  </li></...
<ul><li>Personalized e-mails </li></ul><ul><li>Begins relationship building and helps put a face to a name </li></ul>Mudd ...
<ul><li>Reaching the teen audience through television  </li></ul>Mudd Academics Wartburg Admissions Commercials   New Comm...
Mudd Academics Professor Videos <ul><li>Communication Arts Scholarship </li></ul><ul><li>Congratulations  </li></ul>
Mudd Athletics University of Northern Iowa <ul><li>Season ticket sales </li></ul><ul><li>Emotional pull from three head co...
<ul><li>Campaign combined mail, e-mail, Web, and video </li></ul><ul><li>Increased season ticket sales by over 80% </li></...
<ul><li>Mudd Athletics </li></ul><ul><li>UNI Mailer   </li></ul>
For more information contact  Mudd Advertising  Brent Matthias [email_address] 319.277.2003 www.muddhypercasting.com www.m...
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MuddAcademics - Hypercasting

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Mudd Advertising has taken web-based video marketing to a new high. Hypercasting is a media-driven, video-powered online retail promotional framework. Not just video on a website, hypercasting takes multiple online and offline mediums to drive traffic to a central custom website that utilizes a specific message to capture your audiences attention. Hypercasting is a PROCESS of combining a retail strategy and a media strategy. Mudd Advertising consults with you on the whole process. And, now it is offered too you through MuddAcademics targeting higher education institutions. Just take a look at our website to see how successful we can be for you and your company.

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MuddAcademics - Hypercasting

  1. 1. New technologies in Alumni, Athletics, and Advancement: A how-to guide to increasing revenue growing numbers and improving communications Mudd Advertising Introduces
  2. 2. <ul><li>Mudd Advertising knows HyperCasting works! </li></ul><ul><li>Measurability </li></ul><ul><li>Focused Message </li></ul>What is HyperCasting?
  3. 3. Mudd Academics Wartburg Admissions Acceptance Video <ul><li>Emailed to all students accepted to Wartburg College </li></ul><ul><li>Open Rate: 55% </li></ul><ul><li>Click Through Rate: 78% </li></ul>
  4. 4. <ul><li>Emailed to all students that visit Wartburg College </li></ul><ul><li>Open rate: 51% </li></ul><ul><li>Click Through Rate: 38% </li></ul><ul><li>Survey: 13% </li></ul>Mudd Academics Wartburg Admissions Student Visit Video
  5. 5. <ul><li>Video that plays outside Admissions welcoming any guests and prospective students. </li></ul>Mudd Academics Wartburg Admissions Welcome Board Video
  6. 6. <ul><li>Prospective students are now able to look through our view book selection online. </li></ul><ul><li>Specialized for: </li></ul><ul><ul><li>General </li></ul></ul><ul><ul><li>International </li></ul></ul><ul><ul><li>Diversity </li></ul></ul><ul><ul><li>Minnesota </li></ul></ul><ul><ul><li>Illinois </li></ul></ul>Mudd Academics Wartburg Admissions View Book
  7. 7. <ul><li>Be Orange Donation </li></ul><ul><li>Open Rate: 20.9% </li></ul><ul><li>Effort doubled with less spending </li></ul>Mudd Alumni Wartburg Alumni & Parent Programming
  8. 8. <ul><li>Personalized e-mails </li></ul><ul><li>Begins relationship building and helps put a face to a name </li></ul>Mudd Academics Wartburg Admissions Counselors
  9. 9. <ul><li>Reaching the teen audience through television </li></ul>Mudd Academics Wartburg Admissions Commercials New Commercial Be Orange Testimonial
  10. 10. Mudd Academics Professor Videos <ul><li>Communication Arts Scholarship </li></ul><ul><li>Congratulations </li></ul>
  11. 11. Mudd Athletics University of Northern Iowa <ul><li>Season ticket sales </li></ul><ul><li>Emotional pull from three head coaches </li></ul><ul><li>Free t-shirt hook </li></ul>
  12. 12. <ul><li>Campaign combined mail, e-mail, Web, and video </li></ul><ul><li>Increased season ticket sales by over 80% </li></ul><ul><li>Over $100K in extra profit </li></ul>Mudd Athletics University of Northern Iowa Football
  13. 13. <ul><li>Mudd Athletics </li></ul><ul><li>UNI Mailer </li></ul>
  14. 14. For more information contact Mudd Advertising Brent Matthias [email_address] 319.277.2003 www.muddhypercasting.com www.muddacademics.com www.muddalumni.com www.muddathletics.com Brian Mulveena [email_address] 319.277.1546 Kathleen Mudd [email_address] 319.277.9551

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