How to turn an idea into a successful service in education

1. what does it take to
turn an idea
into a
commercially viable service?
Eylan Ezekiel

2. # 1 turn the idea
# 2 be part of the community
# 3 be responsive & authentic
what does it take?

3. services start where the users are
not where the organisation wants to be
#1 turn the idea

4. Gourville, John T. "Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product
Adoption."Harvard Business Review 84, no. 6 (June 2006)

5. #1 turn the idea
a service is not a product*
*a service is an intangible that has value

6. #1 turn the idea
serve the customer first make it easy to buy

7. a service cannot grow on ideas and static data

8. diversity = strength

9. # 2 be part of the community
invest in presence before you build

10. teachmeets at SLF and BETT 2010

11. # 2 be part of the community
know how the move with them
(because they will not stay still!)

12. cardiff city match day

13. http://www.bbc.co.uk/news/science-environment-25736049
http://www.cam.ac.uk/news/how-birds-of-different-feathers-flock-together

15. social media
start a conversation
comment on a conversation
give an opinion
give a solution
answer a problem
ask a question
offer help*
*never sell
tell the story
create social objects
use in new
conversations

16. ready?

17. build when ready

18. long term vision
short term responsiveness
value what is important to users
# 3 be responsive & authentic

19. rational pessimism
conserve resources
build to evolve
# 3 be responsive & authentic

20. “have a nice day”
# 3 be responsive & authentic

21. Eylan has built innovative and commercially
successful solutions for education
Eylan has the trust of the market and
understanding of the sector to build new
services
#recruitEylan