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How to talk about
Israel
so people will

LISTEN
Who am I?


     Sarah Tuttle-
        Singer
Who am I?
Who am I?
Who am I?
Free Speech
at its Finest
Free Speech
at its Finest
Why
Bother?
Why
Bother?
Why
Bother?
Israel’s FB friends
Israel’s FB friends
Israel’s   FB friends
Israel’s FB friends
Israel’s FB friends
Israel’s FB friends
Why Us?
#sleeping vs. #winning
Just the facts, ma’am
#fail
#fail
#fail
#fail
What War Zone?
What War Zone?
What War Zone?
What War Zone?
Tactics
State the Obvious
“For a country that makes so much news
and noise in the international media,
Israel is quite small.”

-- David Horovitz
Founding Editor,
The Times of Israel
Tactics
State the Obvious
Keep it Real
Tactics
State the Obvious
Keep it Real
Tactics
State the Obvious
Keep it Real
Tactics
State the Obvious
Keep it Real
Tactics
 State the Obvious
 Keep it Real
 Be Unexpected
Tactics
State the Obvious
Keep it Real
Be Unexpected
Tactics
State the Obvious
Keep it Real
Be Unexpected
Tactics
State the Obvious
Keep it Real
Be Unexpected
Tactics
State the Obvious
Keep it Real
Be Unexpected
Tactics
State the Obvious
Keep it Real
Be Unexpected
See Things Differently
Tactics
   State the Obvious
   Keep it Real
   Be Unexpected
   See Things Differently
Tactics
   State the Obvious
   Keep it Real
   Be Unexpected
   See Things Differently
Tactics
State the Obvious
Keep it Real
Be Unexpected
See Things Differently
Then, when all else
fails…
Bar
Refaeli!
Operation Take Back The Media

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Operation Take Back The Media

Editor's Notes

  1. I’m a single mom making her way in her adopted country.
  2. i’m a blogger with times of israel. Since my dad isn’t in the audience, here are a few of my favorite titles. You know what’s awesome about toi? Founding editor davidhorovitz and designer grigdavidovich are freaking geniuses: they created a news site that would be part news part blog – basically, an open platform where people who feel passionately about israel could write. 800 bloggers later, and site traffic is great.
  3. And when times of israel decided to take on someone to do social media, I came on board. And I love it, because it’s a thriving platform to talk about israel in a genuine and dynamic way. Let me tell you why I care about this.
  4. How to talk about Israel without preaching to the choir, screaming, or getting an ulcer
  5. I hate hasbara.
  6. Identify: Who’s your target audience?Remember: Timezones. posting. Hedge your bets: Post more than once.“Vary your timezones” – Laura Ben David, NefeshB’Nefesh
  7. Hasbara is a dirty wordOnce you talk about the Holocaust, the conversation is over.
  8. Hasbara is a dirty wordOnce you talk about the Holocaust, the conversation is over.
  9. Hasbara is a dirty wordOnce you talk about the Holocaust, the conversation is over.
  10. Hasbara is a dirty wordOnce you talk about the Holocaust, the conversation is over.
  11. And this is when you can stop preaching to the choir. Since you’re nixing the politics and speaking about israeli innovation like it’s any other country, then this how you branch out.
  12. Israel: Getting our solar power since the mid 20th century.
  13. Whenever I feel like watching my Berkeley friends heads explode, I mention Tel Aviv’s gay friendly track record. It’s like a non issue here. Unlike San Francisco which has branded itself on this, Tel Aviv just… is. Openminded, C’est la vie lifestyle.
  14. How to talk about Israel without preaching to the choir, screaming, or getting an ulcer