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Jewish United Fund/Jewish Federation of Metropolitan Chicago  An initiative of the Jewish Community Relations Council (JCR...
What works… … and what doesn’t
 
Commissioned by TIP                                                                                                       ...
PEACE & SECURITY U.S. SUPPORT COMMUNITY RELATIONS Tactical Action Steps Towards Peace POLITICAL ADVOCACY MEDIA PUBLIC OPIN...
Four Decades of American Public Opinion “ In the Middle East situation, are your sympathies more with Israel or with the P...
Four Decades of American Public Opinion Four to one, Americans sympathize with Israel over the Palestinians
79% of Americans Agree… Israel is a democracy that shares American values Greenberg 10/02 for The Israel Project
76% of Americans Agree… Israel is one of America’s strongest allies Greenberg 10/02 for The Israel Project
70% of Americans Agree… Israel is only trying to protect its citizens Greenberg 10/02 for The Israel Project
58% of Americans Agree… Israel is willing to compromise for peace Greenberg 10/02 for The Israel Project
American View of the  Palestinian Authority (PA) <ul><li>54%: believe PA supports American enemies  </li></ul><ul><li>38%:...
PEACE & SECURITY U.S. SUPPORT POLITICAL ADVOCACY MEDIA PUBLIC OPINION Tactical Action Steps Towards Peace EDUCATED, MOBILI...
Our Biggest Obstacle:  American Voters Who Say They  Know Someone Who Is Jewish 52%  (approximately 130 million people) Kn...
What should we be saying?
<ul><li>Israel Wants Peace </li></ul>#1 Message
 
Supplementary Messages  Link Israel and America
<ul><li>Israel is America’s Ally Against Terrorism </li></ul>Main Messages to Build Support  Linking Israel and America
Israel & America’s shared values:  democracy, freedom, security and peace   Main Messages to Build Support  Linking Israel...
Religious Freedom   Israeli & American Values:
Women’s Rights Israeli & American Values:
Equality Israeli & American Values:
Express Compassion  for the Palestinians
<ul><li>The Fence </li></ul>Hot Button Issues
Which argument works best about the fence? #1 “ The security fence is needed because there have been more than 250 Palesti...
Which argument works best about the fence? #2 “ The security fence is not the real issue – in 2000, Israel offered to give...
Which argument works best about the fence? #3 “ When Palestinian leaders disarm and arrest terrorists and dismantle their ...
Three Convincing Arguments in Support of the Fence <ul><li>The security fence is needed because there have been more than ...
<ul><li>The Fence </li></ul><ul><li>The Settlements </li></ul>Hot Button Issues
Which argument works  best about the Settlements? “ The Jewish settlements in the West Bank provide a security buffer to h...
Which argument works  best about the Settlements? “ The settlements are not the real issue.  In 2000, Israel offered to di...
Which argument works  best about the Settlements? “ The settlements are not the real issue. In 2000, Israel offered to dis...
The argument that Israel has offered to dismantle settlements in the past but was rejected by Arafat has considerably more...
Building support for Israel among America’s diverse population
Teenagers, College Students, 20-Somethings. <ul><li>They have a different historical frame of reference– don’t assume thei...
Secrets To Successful Communication <ul><li>Keep it simple. </li></ul><ul><li>Be optimistic.   </li></ul><ul><li>Stay calm...
Secrets To Successful Communication <ul><li>Don’t be anti-Palestinian.   </li></ul><ul><li>Don’t take sides in Israel’s in...
 
Secrets To Successful Communication Don’t argue.   Discuss.
Put a human face on it…
An initiative mobilizing the Jewish community to strengthen public support for Israel Jewish United Fund/Jewish Federation...
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Lets Talk

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Lets Talk

  1. 1. Jewish United Fund/Jewish Federation of Metropolitan Chicago An initiative of the Jewish Community Relations Council (JCRC) & The Communications Department Created by Lisa Pevtzow and Josie Aaronson-Gelb Talking Effectively About Israel
  2. 2. What works… … and what doesn’t
  3. 4. Commissioned by TIP                                                                                                           
  4. 5. PEACE & SECURITY U.S. SUPPORT COMMUNITY RELATIONS Tactical Action Steps Towards Peace POLITICAL ADVOCACY MEDIA PUBLIC OPINION
  5. 6. Four Decades of American Public Opinion “ In the Middle East situation, are your sympathies more with Israel or with the Palestinians?” 42% 46% 50% 48% 10% 15% 14% 13% 18% 52% PALESTINIANS Gallup Polls American Sympathies 53% 5% (Late) ISRAEL (2005)
  6. 7. Four Decades of American Public Opinion Four to one, Americans sympathize with Israel over the Palestinians
  7. 8. 79% of Americans Agree… Israel is a democracy that shares American values Greenberg 10/02 for The Israel Project
  8. 9. 76% of Americans Agree… Israel is one of America’s strongest allies Greenberg 10/02 for The Israel Project
  9. 10. 70% of Americans Agree… Israel is only trying to protect its citizens Greenberg 10/02 for The Israel Project
  10. 11. 58% of Americans Agree… Israel is willing to compromise for peace Greenberg 10/02 for The Israel Project
  11. 12. American View of the Palestinian Authority (PA) <ul><li>54%: believe PA supports American enemies </li></ul><ul><li>38%: believe PA breaks commitments to make peace </li></ul><ul><li>32%: believe PA is an obstacle to peace </li></ul>American View of the Palestinian Authority Gallup Poll <ul><li>75%: view PA unfavorably </li></ul>
  12. 13. PEACE & SECURITY U.S. SUPPORT POLITICAL ADVOCACY MEDIA PUBLIC OPINION Tactical Action Steps Towards Peace EDUCATED, MOBILIZED, AMERICAN JEWISH COMMUNITY COMMUNITY RELATIONS
  13. 14. Our Biggest Obstacle: American Voters Who Say They Know Someone Who Is Jewish 52% (approximately 130 million people) Know a Jewish Person Don’t Know a Jewish Person K n o w A J e w i s h P e r s o n “ No one is talking to me.” “ Please talk to me.” This is what these voters say… 74 % 64 % Public Opinion Strategies 11/03 Poll for The Israel Project 96 million people 83 million people Jews Aren’t Talking! 52% Jews Aren’t Talking! 130 million people
  14. 15. What should we be saying?
  15. 16. <ul><li>Israel Wants Peace </li></ul>#1 Message
  16. 18. Supplementary Messages Link Israel and America
  17. 19. <ul><li>Israel is America’s Ally Against Terrorism </li></ul>Main Messages to Build Support Linking Israel and America
  18. 20. Israel & America’s shared values: democracy, freedom, security and peace Main Messages to Build Support Linking Israel and America
  19. 21. Religious Freedom Israeli & American Values:
  20. 22. Women’s Rights Israeli & American Values:
  21. 23. Equality Israeli & American Values:
  22. 24. Express Compassion for the Palestinians
  23. 25. <ul><li>The Fence </li></ul>Hot Button Issues
  24. 26. Which argument works best about the fence? #1 “ The security fence is needed because there have been more than 250 Palestinian terrorist attacks against Israeli citizens over the past three years. A fence is needed to keep the terrorists out and protect innocent Israeli citizens.”
  25. 27. Which argument works best about the fence? #2 “ The security fence is not the real issue – in 2000, Israel offered to give the Palestinians all of Gaza, more than 90% of the West Bank and create a Palestinian state in exchange for peace, but Yasser Arafat rejected this offer.”
  26. 28. Which argument works best about the fence? #3 “ When Palestinian leaders disarm and arrest terrorists and dismantle their organizations, then a fence won’t be needed. Until that time, Israel has the right to protect its citizens from attacks.”
  27. 29. Three Convincing Arguments in Support of the Fence <ul><li>The security fence is needed because there have been more than 250 Palestinian terrorist attacks against Israeli citizens over the past three years. A fence is needed to keep the terrorist out and protect innocent Israeli citizens: 60% </li></ul><ul><li>The security fence is not the real issue – in 2000, Israel offered to give the Palestinians all of Gaza, more than 90% of the West Bank and create a Palestinian state in exchange for peace, but Yasser Arafat rejected this offer: 59% </li></ul><ul><li>When Palestinian leaders disarm and arrest terrorists and dismantle their organizations, then a fence won’t be needed. Until that time, Israel has the right to protect its citizens from attacks: 74% </li></ul>Public Opinion Strategies 7/03 Poll for The Israel Project
  28. 30. <ul><li>The Fence </li></ul><ul><li>The Settlements </li></ul>Hot Button Issues
  29. 31. Which argument works best about the Settlements? “ The Jewish settlements in the West Bank provide a security buffer to help keep Israel’s population safe from terrorists.” #1
  30. 32. Which argument works best about the Settlements? “ The settlements are not the real issue. In 2000, Israel offered to dismantle settlements and create a Palestinian State in exchange for peace, but Arafat rejected this offer.” #2
  31. 33. Which argument works best about the Settlements? “ The settlements are not the real issue. In 2000, Israel offered to dismantle settlements and create a Palestinian State in exchange for peace, but Arafat rejected this offer. The Palestinians won’t stop until they have all of Israel.” #3
  32. 34. The argument that Israel has offered to dismantle settlements in the past but was rejected by Arafat has considerably more traction than other arguments <ul><li>These Jewish settlements in the West Bank provide a security buffer to help keep Israel’s population safe from terrorists: 43% </li></ul><ul><li>The settlements are not the real issue. Two years ago, Israel offered to dismantle settlements and create a Palestinian State in exchange for peace, but Arafat rejected this offer: 88% </li></ul><ul><li>The settlements are not the real issue. Two years ago, Israel offered to dismantle settlements and create a Palestinian State in exchange for peace, but Arafat rejected this offer. The Palestinians won’t stop until they have all of Israel: 72% </li></ul>Public Opinion Strategies 4/03 Poll for The Israel Project
  33. 35. Building support for Israel among America’s diverse population
  34. 36. Teenagers, College Students, 20-Somethings. <ul><li>They have a different historical frame of reference– don’t assume their context is the same as yours. </li></ul><ul><li>They are a globally minded group who hate terrorists– talk to them about Hamas and Islamic Jihad. </li></ul><ul><li>They want to feel hope– convey optimism. </li></ul><ul><li>They especially value peace– stress that Israel continues to search for a non-violent solution. </li></ul>Luntz Study                                                               
  35. 37. Secrets To Successful Communication <ul><li>Keep it simple. </li></ul><ul><li>Be optimistic. </li></ul><ul><li>Stay calm, use reason and logic. </li></ul><ul><li>Use rhetorical questions. </li></ul>Do…
  36. 38. Secrets To Successful Communication <ul><li>Don’t be anti-Palestinian. </li></ul><ul><li>Don’t take sides in Israel’s internal politics. </li></ul><ul><li>Don’t assert that Israel is perfect. </li></ul><ul><li>Don’t use religious justification to explain Israeli policies. </li></ul><ul><li>Don’t specifically link 9-11 with terror against Israelis. </li></ul>Don’t…
  37. 40. Secrets To Successful Communication Don’t argue. Discuss.
  38. 41. Put a human face on it…
  39. 42. An initiative mobilizing the Jewish community to strengthen public support for Israel Jewish United Fund/Jewish Federation of Metropolitan Chicago An initiative of the Jewish Community Relations Council (JCRC) & The Communications Department Created by Lisa Pevtzow and Josie Aaronson-Gelb Talking Effectively About Israel

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