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Gold report
1. 8.8. Using the Findings
When the benchmarking study shows a negative gap
in performance, the objective is to change the process
to close the gap.
If a change is not the result, the process has been a
waste of time.
2. Two groups must adopt the change:
• The process owners
• The upper management
3. • Process owners may be inclined to disbelieve or discount
the findings, particularly if the gap is large.
• Process changes are likely to effect upstream and
downstream operations as well as suppliers and
customers.
4. 8.9. Basic Criticisms of
Benchmarking
Benchmarking is not a cure/remedy. It is not a
strategy, nor it is implemented to be a business
philosophy.
Benchmarking is not a substitute for innovation, it is a
source of ideas from outside the organization.