International Conference Chinese Friendly – Russia (ICCF – Russia). Arto_Asikainen, Area Manager. Chinese tourists in Finland

2. Chinese tourists in Finland
Arto Asikainen / Арто Асикайнен
Area Manager / Региональный директор
23.03.15 2ETUNIMI SUKUNIMI

3. Finnair connects China
and Finland
3

4. • Amount tripled in the 2000’s
• Main season summer, which also generates most growth
• Structure of travel different in the winter: less leisure, more business
travellers
• Most Chinese are first time visitors and almost always visit another country
along with Finland
4
Chinese overnights in Finland

5. 5
Share of Chinese overnights risen from 1,6 % to 2,2 % since 2008.
Number of overnights inreased from 87 000 to 128 000 during the
same period.
China is..
…the fastest
growing travel
market in the
world.
…world’s number
one tourism
spender.

6. 6
The number of Chinese overnights is rising…

7. 7

8. 8
Share of Chinese overnigts by
season
Total summer season
(May-Oct) 69 %
Total winter season
(Nov-Apr) 31 %
Chinese travel to Finland year round – 30 % during the off-season
We can offer this new
market something other
than the conventional –
fresh stories and
products – to even out
seasonal fluctuations

9. 9
Annual average
growth
Summer Winter
+24% +8%

10. 23.03.15 ETUNIMI SUKUNIMI 10
Both seasons show steady growth in the long run1993
1994
1995**
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Chinese overnightsin Finland
Total Winter Season* Total Summer Season*
Summer 2014:
88 600 overnights
Winter 2013-2014:
39 00 overnights

11. 11
Lapland clearly the fastest growing area in 2014
Change, abs. Change, % Yearly share
2013 2014 2013/2014 2013/2014 2014
Helsinki Metropolitan Area 94 258 95 248 990 1,1 % 74,4 %
Coast and Archipelago (excl.
Helsinki Metropolitan Area) 13 190 11 857 -1 333 -10,1 % 9,3 %
Lakeland 9 681 9 088 -593 -6,1 % 7,1 %
Lapland 9 366 11 790 2 424 25,9 % 9,2 %
Total 126 495 127 983 1 488 1,2 % 100,0 %

12. 23.03.15 ETUNIMI SUKUNIMI 12
Two thirds of Chinese overnights in Helsinki region
0
20 000
40 000
60 000
80 000
100 000
120 000
Helsinki
Metropolitan Area
Coast and
Archipelago (excl.
Helsinki
Metropolitan Area)
Lakeland Lapland
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
95 000 overnights
12 000 overnights
9 000 overnights 12 000 overnights

13. 23.03.15 ETUNIMI SUKUNIMI 13
56 % of Chinese overnights in Finland are registered
in the metropolitan area in the
summer