Presented at the Region 11 Meeting of PMI Chapter leaders Social Media Journey of #pmicc PMI Chennau

1. 1
Branding Beyond Boundaries
Social Media Best Practices for PMI Chapters
Syed Nazir Razik - @joesat
September 14, 2014

2. Agenda
#PMNC14 Campaign
Growth Stats of PMI Chennai
Social media roadmap
Engagement essentials
Social Media plan
Millennial trends at work
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3. 3
Branding and Social Media at #pmnc14
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4. 4
PMI Chennai on Twitter
• We follow 134 PMI Chapters
across the world
• We aggregate top social
influencers on PM Community
• We retweet good tweets from
influencers
• This impacts tweet reach of
the Chapter 18,600
Impressions
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5. 5
Insights on
@pmichennai
Focus on Organic Growth
• Brand your social media
assets
• Communicate across
conventional channels
• Follow influencers
• We track 132 PMI
Chapters on Twitter across
the world
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6. 6
PMI Chennai on Facebook
Growth on Facebook
• #1 Most engaged chater
on Facebook (English)
• We follow top 50 FB pages
of PMI Chapters
• We create community
engagement
• Follow influencers
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7. 7
PMI Chennai on Facebook
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8. 8
PMI Chennai on Pinterest
• 200 + Followers
• Chapter leaders should champion activity
• Define clear Social Media Policy
• Continued community engagement
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9. 9
PMI Chennai on LinkedIn
• 200 + Followers chapters
on Social Media
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10. 10
PMI Chennai on other Social media
Channels
• Sound Cloud
• Create Audio sound bytes
on events and event
summaries
• Quora : A medium to
position oneself as a
subject matter expert on
the community
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11. 11
Supplement branding on Social Media
• Badges
• Twitter wall
• Facebook Covers
• LinkedIn covers
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12. 12
Brand presence for PMI Chapters
• Branding on social
media is about
creating shared value
• Conversation enables
brands
• Content neutrality
• Define commonality
with community
• Mobile first approach
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13. 13
Social Media activity on Mobile
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14. 14
Social Media Proficiency Journey
• Social Media as Risk
• Social Media as
Function
• Social media as a key
enabler
• Social Media as a
strategic Asset
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15. 15
Build a clear Social Media Strategy
• Define Vision
• Strategize – Selection of
Channels
• Create a Social media Plan
• Team up and Execute
• Measure planned
performance
• Evaluate results and Adjust
the plan
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Vision
Strategy
Plan
Execute
Evaluate
& Adjust
Measure

16. 16
Social Media and Project Managers are NOT
Strange Bedfellows
• Create Breakfast Clinics on
Social Media awareness
• Capacity building for Chapters on
Social Media
• Chapter leaders should champion
activity
• Define clear Social Media Policy
• Continued community
engagement
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17. 17
Sample Chart
Graph title, Arial 16pt regular
• Use Microsoft Graph (part of
the PowerPoint program) rather
than Excel
• Do not use 3D graphs
• Simple execution: no shadows,
no 3D effects, no gradients
• Clear, informative, structured
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18. 18
Branding and Social Media
• 87% of member
community are on
smartphones
• 46 % of working
population open their
mails on mobile devices
• 13-16% of time
smartphones are used
to make a call
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19. 19
Global Trends on SMAC Adoption
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20. 20
Death of Desktop and Rise of mobile devices
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21. 21
Be a Generalising Specialist !
Leaders today need to have
“ T shaped skills “
• The vertical bar on the T
represents the depth of related
skills and expertise in a single
field,
• The horizontal bar is the ability
to collaborate across disciplines
with experts in other areas and
to apply knowledge in areas of
expertise other than one's own.
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22. • Q & A
• syed@pmi-Chennai.org
• @joesat
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23. Presentation Title 23