1. Why a Business Needs SEO?
Some Internet Usage facts
85% of Internet users use Search Engines to Find Suppliers And Products
91% of Internet users use Search Engines to Navigate The Web
Over 75% of all Clicks are made on Natural Search listings
A majority of users believe that companies whose websites are returned at the
highest position of the search results are the top companies in that field.
The only way to target the 75% of Search Engine users who prefer and click
on Organic/Natural listings is SEO

2. Why is Search Important?
Over 85% of all traffic on the Internet is directed to websites by Search
Engines
– e.g. Consumer Searches for “best airfares london to paris” on Google
& lands on www.edreams.com, instead of an www.expedia.com or
www.cheapfares.com – which are more popular
Therefore effective Search Engine presence can ensure very high quality &
relevant traffic on a brand’s website
Search Engine Optimization is the “art” of ensuring a brand’s website is
constantly visible on the internet when consumers search for relevant
keywords