This document discusses advertisement options for promoting newsletter subscriptions. It proposes ads to drive sales of the current issue at newsstands, subscription ads, gift ads, and adding a newsletter signup footer. It also suggests positions for promotional ads, such as in the newsletter header, footer, and regular spots. Sample ad designs and copy are provided for a current issue promotion, new subscriptions, gift subscriptions, and adding a newsletter signup to the footer.

1. Newsletter Sub Ads
September 2013

2. Newsletter Ads for Circulation
1. Current Issue Drive to Newsstand Sales
2. Subscription Ad
3. Gift Ad
4. Newsletter sign up in footer for pass along sign ups?
Promotion Positions to consider (see samples below)
- newsletter header
- newsletter footer
- regular ad spots in newsletter

3. Current Issue Drive to Newsstand
Sample

4. Something Like this?

5. New Subscription Ad Samples

6. Possible Ad Copy
• Cover of SKYNEWS
• Head SUBSCRIBE
– Never miss an important celestrial event again.
– A current star chart in every issue.
GIFT SUBSCRIPTIONS

9. Possible Newsletter Header

10. Possible Newsletter Footer

11. Gift Subscription Ad Samples

12. Gift Ad Copy
• Cover of SKNEWS with bow?
Give SKYNEWS this Holiday Season.
Or
Give the Gift that is Out of This World.
Give SKYNEWS