My professional PowerPoint presentation

8. Classic
Hollywood
1930’s + 1940’s
1 All-time
Favorites
• Citizen
Kane
• Gone
with the
Wind
• Wizard of
Oz
Drama Comedy Foreign Western
2 Noteworthy Films • Wuthering Heights • Modern Times • M • Stagecoach
by genre • Red River
• Rebecca • The Bank Dick • Bicycle Thieves
• Duel in the Sun
• Treasure of the • Duck Soup • Rome: Open City
Sierra Madre • Bringing Up Baby • The Grand Illusion
Actors Director Best Film Supporting Actor
3
• Cary Grant • Victor Flemming • Gone with the • Walter Brennan
Oscar Nominations Wind
by category • Clark Gable • Fritz Lang • Peter Lorre
• All About Eve
• Vivien Leigh • Jean Renoir • Dana Andrews
• The Life of
• Gary Cooper • William Wyler • Tim Holt
Emile Zola
• Casablanca
4
• Arsenic & Old Lace • Mr. Deeds Goes to Town
Best New Director • It’s a Wonderful Life
Frank Capra Frank Capra • Lost Horizon
• It Happened One Night
• Mr. Smith Goes to Washington
• Gaslight • The Women
5
• Philadelphia Story
George Cukor • Adam’s Rib George Cukor
• David Copperfield
USA U.K. ITALY FRANCE GERMANY WORLD
R&D create seek delight imagine innovation
John Smith

9. This region of the screen, as well as Pyramid charts such as this one are
the lower right, is completely going outdated and also waste valuable
to waste in this layout screen real estate, and cramp data
Loose individual text boxes such as
these soon become misaligned and
Although there are only messy as data is changed or updated
5 steps to this scheme,
the pyramid makes it
appear as if there are
more.
Inconsistent line-spacing such as this
looks sloppy and makes the chart appear
unprofessional and difficult to read
The thick border of this pyramid
outweighs the small point-size of
the text contained herein
The chunky black base of the Content cannot fit within the
pyramid draws focus to itself, pyramid and is spilling out into the
and away from other more margin. This illustrates the poor
important data above quality of pyramids and stair-steps
in graphing complex information.
On slides this busy, it’s perfectly
permissible to delete template content,
such as this lower quadrant
Roughly 18% of
the total height of
R&D
The contrasty visuals in this bottom
the slide is being
create seek
used on this
delight imagine innovation
region take away focus from the chart,
which is the entire purpose of the slide
redundant
John Smith
template visual

12. This slide would have us assume on the surface that,
at a count of 837, the US is the world’s leader of
shark fatalities. Is that the accurate story however? These nation names
are hard to read in
all caps and in a
serif font.
Margin space is
necessary, but
this much space
is wasteful.
More than 23%
of the
These numbers aren’t horizontal
clear. Is this the number width of this
of attacks, or the layout is empty.
This map illustration is
number of fatal attacks?
busy and contrasty. It’s
difficult to read and ugly.
It looks unprofessional.
How much of the height of this map is
wasted on Antarctica, where we know
no shark attacks on humans occur.
Color-coding these nation No correlation is made here
names is redundant between the number of attacks
and quite meaningless. vs. those that ended in death.
What exactly is this “unspecified”
territory? And if unspecified, how can
The color-coding of this legend is non-intuitive and useless. exact data be accurately produced for it?
Why designate a color in the
legend for zero, when no one
would chart a non-value?
+ It isn’t immediately clear whether the color-coding of the legend pertains to Total Attacks or Fatal Attacks.

13. (Reported Attacks Jan. – Dec. 2006)
5%
49%
Europe
USA — (mainland)
Total attacks Deaths
49%
Total attacks Deaths
39 19 Asia
837 40 Total attacks Deaths
29% 116 54
14% Bahamas
52%
Oceanic / Pacific 41%
Total attacks Deaths
Mexico
65 19 Total attacks Deaths
Total attacks Deaths
Hawaii
60 31 121 50
Total attacks Deaths
107 15
23%
23% 41%
Australia
LEGEND South America Total attacks Deaths
Total attacks Deaths
= Total reported attacks 329 136
= Number that resulted in death
100 23 Africa 25%
Total attacks Deaths
= Percentage that resulted in death New Zealand
276 70 Total attacks Deaths
= % fatalities
46 9
Last update: Jan 2007
Source: © International Shark Attack File Florida Museum of Natural History — UNIVERSITY OF FLORIDA www.flmnh.ufl.edu/fish

14. Hominid Extinction Timeline Last Glacial Maximum
ORIGIN EXTINCT
1.8M B.C.E. 150,000 B.C.E.
ORIGIN EXTINCT
1.75M B.C.E. 1.5M B.C.E.
ORIGIN EXTINCT
550,000 B.C.E. 175,000 B.C.E.
ORIGIN EXTINCT
170,000 B.C.E. 12,000 B.C.E.
ORIGIN EXTINCT
130,000 B.C.E. 28,000 B.C.E.
ORIGIN
160,000 B.C.E.
2M
years ago
1.75
1.5
years ago
1.25
1M
years ago
750,000 500,000
years ago
250,000
100,000
10,000
Present
 Note: Yearly dates on this timeline are approximations only

15. The Coca-Cola Company® Project Matrix — (by region)
N. Asia /
CCNA Latin America E.C.U. Middle East E. Asia / Pacific Africa
Germany & Nordic
LEGEND
Northwest Europe
Southeast & West
Launched
Eurasia & Middle-
South Pacific &
Central Europe
North America
Global - World
East & Central
Mediterranean
North & West
In Development
South Africa
Latin Center
South Latin
Philippines
 Discontinued
Canada
Mexico
Nigeria
Japan
Korea
Africa
Africa
China
Brazil
Iberia
India
East
Asia
Accu. Fiscal Q1
Cost Cost Costs Project
TOTAL PROJECT BASE
COCA-COLA TM
DNA
Festive
■ ■
Visual Identity ■
Global Campaign
■
Creative ■
Football
Olympics ■
Website
Music
Billboard
■ ■
Adv. Campaigns ■ ■ ■
C2
New ideas
Diet & Light + Caf. Free
Diets & Lights ■
New flavors
Ingredients ■ ■
Mix
Packaging
Transportation
Other Innovation
SPRITE
Visual Identity
Music
Franchise Graphics Dev. ■ ■
FFT / Campaigns ■ ■ ■
Diet
Campaign
Football

16. Citizen legionary with iron
helmet, shield, armor,
scutum and pilum.
Ideally, 8-10 foot soldiers
would outfit a tent-group, or
Contubernium as it was called.
8 men
tent-group
10 tent-groups would
comprise a full Century
(approx. 80 – 100 men).
2 4 6 8 10
Each Century was
commanded by
1 3 5 7 9 a Centurion
A cohort was
6 Centuries comprise a Cohort led by a
(approx. 480 – 600 men).
1 3 5 Cohort
Commander
2 4 6
1 6
10 Cohorts fulfilled a 4 9
complete Legion 2 7
(approx. 4,800 – 6,000 men).
5 10
3 8
= 30 horsemen/unit
Cavalry units consisted of Auxiliaries were enlisted from various
typically 300 horsemen. parts of the empire. Germans, Gauls and
other warlike tribes were called upon
when needed. Auxiliary units were
permanently incorporated during
Augustus' reign.
Gaulish chieftan and warrior, flushing
10 Units out the ranks of this Roman legion

17. Q1 vs. Q4
9
8
Café Café
7
6 Energy Energy
5
4
3
Tea & chai Coca-Cola
Tea & chai Total juice
2Total Orange juice
juice
Coca-Cola Orange juice
Sports drinks All other Sports drinks
Alcohol
Mineral water 1
All other
Water Alcohol Water
Mineral water
-3 -2 -1 1 2 3 4 5 6 7
-1
-2
-3
source: Coca-Cola Archives – dates Jan. 2001 – Dec. 2002

18. Teen girls between ages 12 - 16, are attracted
to the prestige they believe brand-name
clothing provides them—exposure to
branding that promises beauty, popularity,
peace-of-mind, self-confidence, great
relationships—transforming young girls into
insatiable consumers.
In 2007, US teens spent $155 billion
The teen population will expand to
33.5 million in 2010
Teen girls are the primary creators of web
content, far outpacing their male peers in the
areas of blogging, website building, and
creating social networking profiles
95% of female teens prefer shopping in malls
rather than buying online (65% checked out
the products online first)
87% of teenage girls get their spending
money from their parents vs. 77% of boys
Source: The ICR TeenEXCEL Study conducted by telephone from March 16 to July 20, 2005, among a nationally representative sample of 1,366 teenagers ages 12 to 17 www.icrsurvey.com

19. the Pre-Socratics
Eastern LEAD SCHOOL
Socrates
Aristotle Plato
Aristippus Leucippus Mystery Sophists
The
Pyrrho
Cults Athens
LEAD SCHOOL
Theophrastus Protagoras Epicurus Democritus
Alexandria
Xenocrates Heraclides Ponticus Lucretius Hermarchus LEAD SCHOOL
Pergamum
Antisthenes Diogenes the Cynic Zeno the Stoic Cleanthes
Antioch
Crates of Thebes Cicero Seneca Epictetus
Plotinus Porphyry Marcus Aurelius The concept of the
Philosophy
The Sophists Rome
―unmoved mover‖
1 2 3
The Academy
at Athens The Lyceum Neoplatonism
Schools of
philosophical thought
established

20. 3 2 1
Using a black eyeliner Moisturize face and
Apply loose powder
pencil, line upper and lower apply concealer to
to set the skin with
lids with a solid stroke, upper eyelid and
a circular sponge.
tapering out at ends. Use beneath eye. Use
Don’t over-apply.
generously. fingertip to blend.
Blend the lines 5 6
upward with a Line the top lid along the Brush on a coat of dark gray
4 smudge-stick. Repeat
several times until
lash-line with black liquid
eyeliner in steady strokes.
eyeshadow on upper lid and
slightly underneath eye.
lines are softened.
NO
8 7
Use makeup Using a small Using a fan brush,
remover and Satisfied brush, apply matte feather eyeshadow
Are eyes
NO with your YES
begin again black shadow near dark enough? outward until it
look?
at step 1. lashes and blend. blends smoothly.
YES
Legend
9 10
= Makeup usage Curl lashes upward and
Lightly dust loose
apply true black
= Powder & blend
mascara. Use several
translucent powder on FINISH
eyelids and under eyes.
= Finalize look coats if necessary.

21. Indian vs. US Films India Leads in Growth
Indian film industry catching up Indian film industry current growth rate
on US domestic film markets leader in foreign film industry worldwide
91%
$4B 65% 59%
$3.9B 62%
$3.6B
$2B 21%
Indian Film Industry Growing in Popularity
9% 11% 11% 10% 10%
Hollywood Bollywood India Spain U.K. France US
International DVD Sales Actor Popularity
96% 99%
Bollywood Indian actors polled Internationally
India closing the gap
films second for popularity among non-Indians
in worldwide
DVD sales 61% 62% 39%
24%
22%
14% 14%
35% 12% 13%
34% 8% 9% 10%
30% 27% 28% 6% 4%
21% 22% 26%
20%
18% 20% 19%
Shah Rukh Amitabh Emraan Ameesha Rani Abhishek
Khan Bachchan Hashmi Patel Mukherjee Bachchan
France Spain Germany India Canada Mexico U.K. USA
Note: Figures are based upon cinema receipts and polls in fiscal year 2006 LEGEND
2007
Source: Internet Movie Database www.imdb.com
2008
Bollywood Captures Almost 45% of the Market

22. Insights Drive Sustainable Innovation
“We don’t yet have the “Customer feedback
level of insurance for can be crucial in
future goals under establishing
our current model. developmental growth
What is needed is in markets.”
more communication
and processes. The Strategic Vision &
market is ripe!” Goals Platform
“The company cannot grow
without support of our People
customer base. We need to Consumers “Consumers are our greatest asset
build lovers of the brand in
in assessing the quality of our
all markets worldwide.”
products and brands.”
Source: TCCC Operations, R&D, Marketing
22

23. CAMPAIGN SCORE CARD Q3 – 2008
France
BUSINESS PERFORMANCE TRACKING
UC in 000‘s Volume Share of CSD‘s
2008 Volume % Chg vs. 50 50
Plan (UC) 2005 Actual 45 45
40 40
35 35
- - 30 30
25 25
2008 % Chg vs. 20 20
BC Plan 2005 Actual 15 15
10 2006 10 2008
- - 5 2007 5 2009
0 0
Q'1 Q'2 Q'3 Q'4 Q'1 Q'2 Q'3 Q'4
Comments
Quarterly % Chg Quarterly % Pt Chg
 Bullet 01
YTD % Chg YTD % Chg
 Bullet 02
 Bullet 03 YTD % Chg vs. Plan YTD % Chg vs. Plan
CCT & OPTIMIX TRACKING
2007 Brand Equity Metric CCT Q3 2008 Q3 2007 PT CHG YTD 2008 YTD 2007 PT CHG
35
2008 % Weekly +
30
25 % Daily +
20 Favorite Brand (Top 1)
15
Purchase Intent (Top 2)
10
Advertising Awareness
5
0
Image Statements (% Top 2)
Q'1 Q'2 Q'3 Q'4 Refreshing
Quarterly % Chg
Great Tasting
YTD % Chg
For Some One Like Me
Is a Brand I Love
OPTIMIX
Top 10 Consumer Connection Points
Contact Point Q3 2008 Q3 2007 % Change Contact Point Q3 2008 Q3 2007 % Change
1. Packaging 6. OOH
2. TV Advertising 7. -
3. Website 8. -
4. In Store Material 9. -
5. Vending Machine 10. -

24. Sprite Global Market Growth in ‘08
Sprite Zero Sprite Zero
Yes or No? Q1 vs. Q4 KO + or - Yes or No? Q1 vs. Q4 KO + or -
South Africa  12 +7 Argentina  12 +2.3
Africa
Nigeria x 45 +62 Brazil  36 +6.8
Latin America
India  7.3 +2 Chile  77.2 +6
Eurasia
Russia  77 +7 Colombia x 36 +12
Turkey x 29.8 +9 Mexico  56 +3
France x -78 -4 Australia  -12 -0.9
Germany  95 +5.1 China  36.3 +45
Europe
Pacific
U.K.  37 1.3 Japan x -18 -32
Italy x 91 0 Philippines  35 -12
Spain x 1.6 0 Thailand  12.3 +10.2
 -56

NA
NA
Canada -22 USA -19 -12.2

25. Lemon Lime Segment Showing Growth
Brand Market Share Trend Q1 – Q3 2008
15.2% 3,300
15.0% 15.0% 15.0%
15.0%
Sprite
14.8% 3,200 Market Shares
YTD Nov 2007
14.8%
3,100
14.6%
14.4% 3,000 Value Share 4.0 1.7 2.6
14.2% 2,900
14.0% 3185 +0.1 +0.0 -0.0
14.0% 14.0%
3108
14.0% 3072
3032
2,800
13.8% 2905 2900
2860
2,700
Volume Share 4.4 1.8 2.2
13.6%
13.4% 2,600
2000 2004 2005 2006 2007 2008 2009 +0.2 +0.1 -0.0
Volume (MMUC) Share of CSD
Brand Volume Share Trend Total World* (AC Nielsen Measured Channels) Q4 2008
5.0
5.0 4.9 Sprite Diet
4.7 Market Shares
YTD Nov 2007
Diet Sprite Core 7-UP Diet Core Mtn.Dew Reg.
YTD NOV 2004 YTD NOV 2005 YTD NOV 2006
4.0
3.2
Value Share 4.0 1.7 2.6
3.0 3.0
3.0
+0.1 +0.0 -0.0
2.1 2.1 2.1
2.0
1.4 1.4
1.3
1.0 Volume Share 4.4 1.8 2.2
0.6
0.5 0.5
+0.2 +0.1 -0.0
0.0
Sprite 7-Up Sierra Mist Mt. Dew Lemon Lime

26. 2008 Sprite Market Research
Funded in 08 BP No
Not funded yet No response
AFRICA EUROPE EURASIA LATAM NA PACIFIC
SA NIG FR GB GER IRE NOR RUS IND TUR PK MEX BRA SLD LCD US JP CHI INDO TH PH
Corporate
Initiatives One TBC 08/09 TBD Q2 ‗08 TBC TBD Q2 ‗08 Q1 ‗08 Q2 ‗08 TBC Q3 ‗07 Q1 08 TBC Q2 ‗07 Q4 ‗07 Q4 ‗08
New Flavors Q2 Q2 ‗08 08/09 Q3 ‗08 TBD TBD TBD Q3 ‗08 Q2 ‗08 TBC Q1 ‗08 TBC
Lime Bon 08 TBD Q1 ‗08 TBD 07 TBD Q1 ‗08 Q3 ‗08 Q1 ‗08 Q3 ‗08
Strawberry Q1 09 TBC 08 TBD Q2 ‗08 TBD TBC TBC
Kiwi Q4 ‘07
08 10 TBD Q1 ‗08 07 08 08 Q1 ‗08 TBD Q4 -08
TBC
Others One Q3 08 TBD Q4 ‗07 Q1 ‗08 Q2 ‗08
Asia Campaign Bol Q3 In In Q1 Q1 ‗08 TBC TBC
Pipeline TBD 08 Q2 ‗08 Q4 ‗08 Q2 ‗08 Q1 ‗08 Q2 ‗07 Q1 ‗08 Q2 ‗08 TBC
 EU World Cup sponsorship  Tour of India – Taj Mahal  Mexico television campaign  Australian swim & surf competition
 Africa ads
Foundation  Italy tour of Tuscany  Turkish travels in Ephesus  Central America/Panama tv  Tokyo campaign – film tie in
Local Projects —
 Lybia  Venice tournament  Istanbul meeting  Cinco de Mayo  Thailand travelosity
project
 Alps skiing – winter sports  Moscow campaign  Argentine Buenos Aires  Hong Kong communications edu.

27. Brand Vision & Architecture
Brand Target Audience
Understanding the true lover of the Sprite brand. Brand Identity System
Meeting their expectations, yet always keeping them
slightly surprised at the evolution of the brand.
VISION
Deep knowledge of the Sprite Drinker
Sprite currently enjoys a loyalty among devoted consumers second only to Mountain Dew
MARKET BRAND PEOPLE
Brand loyalty to the end Personal tastes of customers
Target Audience “Lemon-lime taste is perfect!”
Consumers and Brand
• Sprite enjoys a 55% advantage in all
minority markets in greater US today. This • Most Sprite drinkers will not switch brands. Demographics of the Consumer
audience is loyal and devoted.
They love the ―limon‖ flavor.
• Consumers of Sprite tend to start their
• Sustain all markets to be no less than what
Traditional Brand vs. Innovation preference for the product at a much
consumers have come to expect and
earlier age than most Coca-Cola products
desire in the product. Push the envelope, and brands, and likewise, they typically
• Cutting edge advertising in most markets.
but never to the extent of alienation. remain loyal throughout their entire
• Sprite is uplifting and energizes with a lifetime.
• Most consumers of the Sprite brand are crisp clean taste. Consumers want the
seeking the taste above all other attributes tangy limon flavor everytime. ―When I • Although the Sprite brand scores high
of carbonated soft drink audiences. reach for a Sprite, I want to be taken to a with African-American consumers, the
delicious citrus treat - joy and sunshine. brand is also very popular with Hispanics
Audience Statistics Sprite holds a strong psychological and Asiatic audiences, particularly in Latin
connection with its audience, who remain American countries and Mexico.
• Do something for me—and make it a
loyal throughout their lives.
meaningful surprise
BRAND AMBITION: “To update progressively without alienating the audience”
BUSINESS AMBITION: Brand-expansion in all markets by 2010

29. Egypt Leading Agricultural Growth in Africa
247
257 251
239
201
175
153
Morocco Libya Algeria Egypt Kenya Niger South
Africa

30. Consultation with physician
The lead
undergoes
surgery
Practice
conducts seminar
The practice advertises
through various media
The lead calls either the
practice or MDNet
call-center