Classic
                                                                                       Hollywood
                 ...
This region of the screen, as well as                                                                    Pyramid charts su...
This slide would have us assume on the surface that,
          at a count of 837, the US is the world’s leader of
        ...
(Reported Attacks Jan. – Dec. 2006)




                                        5%
                                       ...
Hominid Extinction Timeline                                                                   Last Glacial Maximum



    ...
The Coca-Cola Company® Project Matrix                                                                                     ...
Citizen legionary with iron
                                                                                              ...
Q1 vs. Q4




                                                                         9


                               ...
Teen girls between ages 12 - 16, are attracted
    to the prestige they believe brand-name
    clothing provides them—expo...
the Pre-Socratics


                                                                                 Eastern              ...
3                                   2                                     1
   Using a black eyeliner                     ...
Indian vs. US Films                                                        India Leads in Growth
                         ...
Insights Drive Sustainable Innovation

         “We don’t yet have the                                                   “...
CAMPAIGN SCORE CARD                                                                                                       ...
Sprite Global Market Growth in ‘08
                          Sprite Zero                                         Sprite Ze...
Lemon Lime Segment Showing Growth
        Brand Market Share Trend                                                        ...
2008 Sprite Market Research
                                                                                              ...
Brand Vision & Architecture
Brand Target Audience
Understanding the true lover of the Sprite brand.                       ...
Egypt Leading Agricultural Growth in Africa




            247
                              257                     251
...
Consultation with physician


                                                The lead
                                   ...
Erik Dolnack
Erik Dolnack
Erik Dolnack
Erik Dolnack
Erik Dolnack
Erik Dolnack
Erik Dolnack
Erik Dolnack
Erik Dolnack
Erik Dolnack
Erik Dolnack
Upcoming SlideShare
Loading in …5
×

Erik Dolnack

695 views

Published on

My professional PowerPoint presentation

Published in: Design
  • Be the first to comment

  • Be the first to like this

Erik Dolnack

  1. 1. Classic Hollywood 1930’s + 1940’s 1 All-time Favorites • Citizen Kane • Gone with the Wind • Wizard of Oz Drama Comedy Foreign Western 2 Noteworthy Films • Wuthering Heights • Modern Times • M • Stagecoach by genre • Red River • Rebecca • The Bank Dick • Bicycle Thieves • Duel in the Sun • Treasure of the • Duck Soup • Rome: Open City Sierra Madre • Bringing Up Baby • The Grand Illusion Actors Director Best Film Supporting Actor 3 • Cary Grant • Victor Flemming • Gone with the • Walter Brennan Oscar Nominations Wind by category • Clark Gable • Fritz Lang • Peter Lorre • All About Eve • Vivien Leigh • Jean Renoir • Dana Andrews • The Life of • Gary Cooper • William Wyler • Tim Holt Emile Zola • Casablanca 4 • Arsenic & Old Lace • Mr. Deeds Goes to Town Best New Director • It’s a Wonderful Life Frank Capra Frank Capra • Lost Horizon • It Happened One Night • Mr. Smith Goes to Washington • Gaslight • The Women 5 • Philadelphia Story George Cukor • Adam’s Rib George Cukor • David Copperfield USA U.K. ITALY FRANCE GERMANY WORLD R&D create seek delight imagine innovation John Smith
  2. 2. This region of the screen, as well as Pyramid charts such as this one are the lower right, is completely going outdated and also waste valuable to waste in this layout screen real estate, and cramp data Loose individual text boxes such as these soon become misaligned and Although there are only messy as data is changed or updated 5 steps to this scheme, the pyramid makes it appear as if there are more. Inconsistent line-spacing such as this looks sloppy and makes the chart appear unprofessional and difficult to read The thick border of this pyramid outweighs the small point-size of the text contained herein The chunky black base of the Content cannot fit within the pyramid draws focus to itself, pyramid and is spilling out into the and away from other more margin. This illustrates the poor important data above quality of pyramids and stair-steps in graphing complex information. On slides this busy, it’s perfectly permissible to delete template content, such as this lower quadrant Roughly 18% of the total height of R&D The contrasty visuals in this bottom the slide is being create seek used on this delight imagine innovation region take away focus from the chart, which is the entire purpose of the slide redundant John Smith template visual
  3. 3. This slide would have us assume on the surface that, at a count of 837, the US is the world’s leader of shark fatalities. Is that the accurate story however? These nation names are hard to read in all caps and in a serif font. Margin space is necessary, but this much space is wasteful. More than 23% of the These numbers aren’t horizontal clear. Is this the number width of this of attacks, or the layout is empty. This map illustration is number of fatal attacks? busy and contrasty. It’s difficult to read and ugly. It looks unprofessional. How much of the height of this map is wasted on Antarctica, where we know no shark attacks on humans occur. Color-coding these nation No correlation is made here names is redundant between the number of attacks and quite meaningless. vs. those that ended in death. What exactly is this “unspecified” territory? And if unspecified, how can The color-coding of this legend is non-intuitive and useless. exact data be accurately produced for it? Why designate a color in the legend for zero, when no one would chart a non-value? + It isn’t immediately clear whether the color-coding of the legend pertains to Total Attacks or Fatal Attacks.
  4. 4. (Reported Attacks Jan. – Dec. 2006) 5% 49% Europe USA — (mainland) Total attacks Deaths 49% Total attacks Deaths 39 19 Asia 837 40 Total attacks Deaths 29% 116 54 14% Bahamas 52% Oceanic / Pacific 41% Total attacks Deaths Mexico 65 19 Total attacks Deaths Total attacks Deaths Hawaii 60 31 121 50 Total attacks Deaths 107 15 23% 23% 41% Australia LEGEND South America Total attacks Deaths Total attacks Deaths = Total reported attacks 329 136 = Number that resulted in death 100 23 Africa 25% Total attacks Deaths = Percentage that resulted in death New Zealand 276 70 Total attacks Deaths = % fatalities 46 9 Last update: Jan 2007 Source: © International Shark Attack File Florida Museum of Natural History — UNIVERSITY OF FLORIDA www.flmnh.ufl.edu/fish
  5. 5. Hominid Extinction Timeline Last Glacial Maximum ORIGIN EXTINCT 1.8M B.C.E. 150,000 B.C.E. ORIGIN EXTINCT 1.75M B.C.E. 1.5M B.C.E. ORIGIN EXTINCT 550,000 B.C.E. 175,000 B.C.E. ORIGIN EXTINCT 170,000 B.C.E. 12,000 B.C.E. ORIGIN EXTINCT 130,000 B.C.E. 28,000 B.C.E. ORIGIN 160,000 B.C.E. 2M years ago 1.75 1.5 years ago 1.25 1M years ago 750,000 500,000 years ago 250,000 100,000 10,000 Present  Note: Yearly dates on this timeline are approximations only
  6. 6. The Coca-Cola Company® Project Matrix — (by region) N. Asia / CCNA Latin America E.C.U. Middle East E. Asia / Pacific Africa Germany & Nordic LEGEND Northwest Europe Southeast & West Launched Eurasia & Middle- South Pacific & Central Europe North America Global - World East & Central Mediterranean North & West In Development South Africa Latin Center South Latin Philippines  Discontinued Canada Mexico Nigeria Japan Korea Africa Africa China Brazil Iberia India East Asia Accu. Fiscal Q1 Cost Cost Costs Project TOTAL PROJECT BASE COCA-COLA TM DNA Festive ■ ■ Visual Identity ■ Global Campaign ■ Creative ■ Football Olympics ■ Website Music Billboard ■ ■ Adv. Campaigns ■ ■ ■ C2 New ideas Diet & Light + Caf. Free Diets & Lights ■ New flavors Ingredients ■ ■ Mix Packaging Transportation Other Innovation SPRITE Visual Identity Music Franchise Graphics Dev. ■ ■ FFT / Campaigns ■ ■ ■ Diet Campaign Football
  7. 7. Citizen legionary with iron helmet, shield, armor, scutum and pilum. Ideally, 8-10 foot soldiers would outfit a tent-group, or Contubernium as it was called. 8 men tent-group 10 tent-groups would comprise a full Century (approx. 80 – 100 men). 2 4 6 8 10 Each Century was commanded by 1 3 5 7 9 a Centurion A cohort was 6 Centuries comprise a Cohort led by a (approx. 480 – 600 men). 1 3 5 Cohort Commander 2 4 6 1 6 10 Cohorts fulfilled a 4 9 complete Legion 2 7 (approx. 4,800 – 6,000 men). 5 10 3 8 = 30 horsemen/unit Cavalry units consisted of Auxiliaries were enlisted from various typically 300 horsemen. parts of the empire. Germans, Gauls and other warlike tribes were called upon when needed. Auxiliary units were permanently incorporated during Augustus' reign. Gaulish chieftan and warrior, flushing 10 Units out the ranks of this Roman legion
  8. 8. Q1 vs. Q4 9 8 Café Café 7 6 Energy Energy 5 4 3 Tea & chai Coca-Cola Tea & chai Total juice 2Total Orange juice juice Coca-Cola Orange juice Sports drinks All other Sports drinks Alcohol Mineral water 1 All other Water Alcohol Water Mineral water -3 -2 -1 1 2 3 4 5 6 7 -1 -2 -3 source: Coca-Cola Archives – dates Jan. 2001 – Dec. 2002
  9. 9. Teen girls between ages 12 - 16, are attracted to the prestige they believe brand-name clothing provides them—exposure to branding that promises beauty, popularity, peace-of-mind, self-confidence, great relationships—transforming young girls into insatiable consumers. In 2007, US teens spent $155 billion The teen population will expand to 33.5 million in 2010 Teen girls are the primary creators of web content, far outpacing their male peers in the areas of blogging, website building, and creating social networking profiles 95% of female teens prefer shopping in malls rather than buying online (65% checked out the products online first) 87% of teenage girls get their spending money from their parents vs. 77% of boys Source: The ICR TeenEXCEL Study conducted by telephone from March 16 to July 20, 2005, among a nationally representative sample of 1,366 teenagers ages 12 to 17 www.icrsurvey.com
  10. 10. the Pre-Socratics Eastern LEAD SCHOOL Socrates Aristotle Plato Aristippus Leucippus Mystery Sophists The Pyrrho Cults Athens LEAD SCHOOL Theophrastus Protagoras Epicurus Democritus Alexandria Xenocrates Heraclides Ponticus Lucretius Hermarchus LEAD SCHOOL Pergamum Antisthenes Diogenes the Cynic Zeno the Stoic Cleanthes Antioch Crates of Thebes Cicero Seneca Epictetus Plotinus Porphyry Marcus Aurelius The concept of the Philosophy The Sophists Rome ―unmoved mover‖ 1 2 3 The Academy at Athens The Lyceum Neoplatonism Schools of philosophical thought established
  11. 11. 3 2 1 Using a black eyeliner Moisturize face and Apply loose powder pencil, line upper and lower apply concealer to to set the skin with lids with a solid stroke, upper eyelid and a circular sponge. tapering out at ends. Use beneath eye. Use Don’t over-apply. generously. fingertip to blend. Blend the lines 5 6 upward with a Line the top lid along the Brush on a coat of dark gray 4 smudge-stick. Repeat several times until lash-line with black liquid eyeliner in steady strokes. eyeshadow on upper lid and slightly underneath eye. lines are softened. NO 8 7 Use makeup Using a small Using a fan brush, remover and Satisfied brush, apply matte feather eyeshadow Are eyes NO with your YES begin again black shadow near dark enough? outward until it look? at step 1. lashes and blend. blends smoothly. YES Legend 9 10 = Makeup usage Curl lashes upward and Lightly dust loose apply true black = Powder & blend mascara. Use several translucent powder on FINISH eyelids and under eyes. = Finalize look coats if necessary.
  12. 12. Indian vs. US Films India Leads in Growth Indian film industry catching up Indian film industry current growth rate on US domestic film markets leader in foreign film industry worldwide 91% $4B 65% 59% $3.9B 62% $3.6B $2B 21% Indian Film Industry Growing in Popularity 9% 11% 11% 10% 10% Hollywood Bollywood India Spain U.K. France US International DVD Sales Actor Popularity 96% 99% Bollywood Indian actors polled Internationally India closing the gap films second for popularity among non-Indians in worldwide DVD sales 61% 62% 39% 24% 22% 14% 14% 35% 12% 13% 34% 8% 9% 10% 30% 27% 28% 6% 4% 21% 22% 26% 20% 18% 20% 19% Shah Rukh Amitabh Emraan Ameesha Rani Abhishek Khan Bachchan Hashmi Patel Mukherjee Bachchan France Spain Germany India Canada Mexico U.K. USA Note: Figures are based upon cinema receipts and polls in fiscal year 2006 LEGEND 2007 Source: Internet Movie Database www.imdb.com 2008 Bollywood Captures Almost 45% of the Market
  13. 13. Insights Drive Sustainable Innovation “We don’t yet have the “Customer feedback level of insurance for can be crucial in future goals under establishing our current model. developmental growth What is needed is in markets.” more communication and processes. The Strategic Vision & market is ripe!” Goals Platform “The company cannot grow without support of our People customer base. We need to Consumers “Consumers are our greatest asset build lovers of the brand in in assessing the quality of our all markets worldwide.” products and brands.” Source: TCCC Operations, R&D, Marketing 22
  14. 14. CAMPAIGN SCORE CARD Q3 – 2008 France BUSINESS PERFORMANCE TRACKING UC in 000‘s Volume Share of CSD‘s 2008 Volume % Chg vs. 50 50 Plan (UC) 2005 Actual 45 45 40 40 35 35 - - 30 30 25 25 2008 % Chg vs. 20 20 BC Plan 2005 Actual 15 15 10 2006 10 2008 - - 5 2007 5 2009 0 0 Q'1 Q'2 Q'3 Q'4 Q'1 Q'2 Q'3 Q'4 Comments Quarterly % Chg Quarterly % Pt Chg  Bullet 01 YTD % Chg YTD % Chg  Bullet 02  Bullet 03 YTD % Chg vs. Plan YTD % Chg vs. Plan CCT & OPTIMIX TRACKING 2007 Brand Equity Metric CCT Q3 2008 Q3 2007 PT CHG YTD 2008 YTD 2007 PT CHG 35 2008 % Weekly + 30 25 % Daily + 20 Favorite Brand (Top 1) 15 Purchase Intent (Top 2) 10 Advertising Awareness 5 0 Image Statements (% Top 2) Q'1 Q'2 Q'3 Q'4 Refreshing Quarterly % Chg Great Tasting YTD % Chg For Some One Like Me Is a Brand I Love OPTIMIX Top 10 Consumer Connection Points Contact Point Q3 2008 Q3 2007 % Change Contact Point Q3 2008 Q3 2007 % Change 1. Packaging 6. OOH 2. TV Advertising 7. - 3. Website 8. - 4. In Store Material 9. - 5. Vending Machine 10. -
  15. 15. Sprite Global Market Growth in ‘08 Sprite Zero Sprite Zero Yes or No? Q1 vs. Q4 KO + or - Yes or No? Q1 vs. Q4 KO + or - South Africa  12 +7 Argentina  12 +2.3 Africa Nigeria x 45 +62 Brazil  36 +6.8 Latin America India  7.3 +2 Chile  77.2 +6 Eurasia Russia  77 +7 Colombia x 36 +12 Turkey x 29.8 +9 Mexico  56 +3 France x -78 -4 Australia  -12 -0.9 Germany  95 +5.1 China  36.3 +45 Europe Pacific U.K.  37 1.3 Japan x -18 -32 Italy x 91 0 Philippines  35 -12 Spain x 1.6 0 Thailand  12.3 +10.2  -56  NA NA Canada -22 USA -19 -12.2
  16. 16. Lemon Lime Segment Showing Growth Brand Market Share Trend Q1 – Q3 2008 15.2% 3,300 15.0% 15.0% 15.0% 15.0% Sprite 14.8% 3,200 Market Shares YTD Nov 2007 14.8% 3,100 14.6% 14.4% 3,000 Value Share 4.0 1.7 2.6 14.2% 2,900 14.0% 3185 +0.1 +0.0 -0.0 14.0% 14.0% 3108 14.0% 3072 3032 2,800 13.8% 2905 2900 2860 2,700 Volume Share 4.4 1.8 2.2 13.6% 13.4% 2,600 2000 2004 2005 2006 2007 2008 2009 +0.2 +0.1 -0.0 Volume (MMUC) Share of CSD Brand Volume Share Trend Total World* (AC Nielsen Measured Channels) Q4 2008 5.0 5.0 4.9 Sprite Diet 4.7 Market Shares YTD Nov 2007 Diet Sprite Core 7-UP Diet Core Mtn.Dew Reg. YTD NOV 2004 YTD NOV 2005 YTD NOV 2006 4.0 3.2 Value Share 4.0 1.7 2.6 3.0 3.0 3.0 +0.1 +0.0 -0.0 2.1 2.1 2.1 2.0 1.4 1.4 1.3 1.0 Volume Share 4.4 1.8 2.2 0.6 0.5 0.5 +0.2 +0.1 -0.0 0.0 Sprite 7-Up Sierra Mist Mt. Dew Lemon Lime
  17. 17. 2008 Sprite Market Research Funded in 08 BP No Not funded yet No response AFRICA EUROPE EURASIA LATAM NA PACIFIC SA NIG FR GB GER IRE NOR RUS IND TUR PK MEX BRA SLD LCD US JP CHI INDO TH PH Corporate Initiatives One TBC 08/09 TBD Q2 ‗08 TBC TBD Q2 ‗08 Q1 ‗08 Q2 ‗08 TBC Q3 ‗07 Q1 08 TBC Q2 ‗07 Q4 ‗07 Q4 ‗08 New Flavors Q2 Q2 ‗08 08/09 Q3 ‗08 TBD TBD TBD Q3 ‗08 Q2 ‗08 TBC Q1 ‗08 TBC Lime Bon 08 TBD Q1 ‗08 TBD 07 TBD Q1 ‗08 Q3 ‗08 Q1 ‗08 Q3 ‗08 Strawberry Q1 09 TBC 08 TBD Q2 ‗08 TBD TBC TBC Kiwi Q4 ‘07 08 10 TBD Q1 ‗08 07 08 08 Q1 ‗08 TBD Q4 -08 TBC Others One Q3 08 TBD Q4 ‗07 Q1 ‗08 Q2 ‗08 Asia Campaign Bol Q3 In In Q1 Q1 ‗08 TBC TBC Pipeline TBD 08 Q2 ‗08 Q4 ‗08 Q2 ‗08 Q1 ‗08 Q2 ‗07 Q1 ‗08 Q2 ‗08 TBC  EU World Cup sponsorship  Tour of India – Taj Mahal  Mexico television campaign  Australian swim & surf competition  Africa ads Foundation  Italy tour of Tuscany  Turkish travels in Ephesus  Central America/Panama tv  Tokyo campaign – film tie in Local Projects —  Lybia  Venice tournament  Istanbul meeting  Cinco de Mayo  Thailand travelosity project  Alps skiing – winter sports  Moscow campaign  Argentine Buenos Aires  Hong Kong communications edu.
  18. 18. Brand Vision & Architecture Brand Target Audience Understanding the true lover of the Sprite brand. Brand Identity System Meeting their expectations, yet always keeping them slightly surprised at the evolution of the brand. VISION Deep knowledge of the Sprite Drinker Sprite currently enjoys a loyalty among devoted consumers second only to Mountain Dew MARKET BRAND PEOPLE Brand loyalty to the end Personal tastes of customers Target Audience “Lemon-lime taste is perfect!” Consumers and Brand • Sprite enjoys a 55% advantage in all minority markets in greater US today. This • Most Sprite drinkers will not switch brands. Demographics of the Consumer audience is loyal and devoted. They love the ―limon‖ flavor. • Consumers of Sprite tend to start their • Sustain all markets to be no less than what Traditional Brand vs. Innovation preference for the product at a much consumers have come to expect and earlier age than most Coca-Cola products desire in the product. Push the envelope, and brands, and likewise, they typically • Cutting edge advertising in most markets. but never to the extent of alienation. remain loyal throughout their entire • Sprite is uplifting and energizes with a lifetime. • Most consumers of the Sprite brand are crisp clean taste. Consumers want the seeking the taste above all other attributes tangy limon flavor everytime. ―When I • Although the Sprite brand scores high of carbonated soft drink audiences. reach for a Sprite, I want to be taken to a with African-American consumers, the delicious citrus treat - joy and sunshine. brand is also very popular with Hispanics Audience Statistics Sprite holds a strong psychological and Asiatic audiences, particularly in Latin connection with its audience, who remain American countries and Mexico. • Do something for me—and make it a loyal throughout their lives. meaningful surprise BRAND AMBITION: “To update progressively without alienating the audience” BUSINESS AMBITION: Brand-expansion in all markets by 2010
  19. 19. Egypt Leading Agricultural Growth in Africa 247 257 251 239 201 175 153 Morocco Libya Algeria Egypt Kenya Niger South Africa
  20. 20. Consultation with physician The lead undergoes surgery Practice conducts seminar The practice advertises through various media The lead calls either the practice or MDNet call-center

×