2. 65M Facebook users
(2nd in the world)
$2.394 trillion GDP
(8th in the world)
World Cup 2014
Olympics 2016!
201M population
244M mobile
phones
76M internet users
(4th in the world)
A World Of Opportunity
Twice as big as Western Europe
2
3. 3
“Performance with Purpose is our goal to deliver
sustained financial performance by providing a wide
range of foods and beverages...and
by respecting, supporting and
investing in the local communities in
which we operate.”
Indra Nooyi, Chairman and CEO, PepsiCo, Letter to Shareholders 2012
Performance With Purpose
14. Other benefits
14
MESH Intern from the
community
Helping MESH offices in
other countries
understand our global
purpose
Opens up sponsorship
opportunities for
PepsiCo and others
15. Used leaders to recruit more members
MESH monitored and then members
Trialled new approaches
Education and calling
Finding the right leaders
Leaders good recruiters but
not monitoring compliance
Communicating rewards
and making tangible
Getting participation
15
Overcoming difficulties along the way
17. Tips for those interested in Sustainable Research
17
Think Big and Start Small
Allow Time
Be Flexible
Set Up Formal Project Structure
Ensure Senior Involvement
18. Need to be dedicated, persistent and
believe in the long term payback. This
is about forging relationships.
18
19. Long Term Benefits
19
Career and
educational
opportunities
Ways to improve
community life
Deeper
understanding of
people’s lives
leading to better
marketing
decisions
More respectful
way of
conducting
research getting
higher
quality data
