A presentation Todd Bemis and I gave at Grizzard's annual Missions Getaway conference.

2. DIGITAL REVOLUTION
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February 6, 2018

3. THE GRAYING OF THE DIGITAL
REVOLUTION
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4. Nielsen calls them "The most valuable
generation in the history of marketing."
Forbes calls them "The most neglected wealthy
people in the history of marketing.”

5. 55-64 year olds most likely to provide positive
marketing campaign ROI.
In 2007, 35-44 year olds made more purchasing
decisions than younger groups.
Current least likely group to purchase a car – 18-24
year olds.
20 year olds are 15x less likely to buy cars than 55-
64 year olds.
Source: http://deepblue.lib.umich.edu/handle/2027.42/97760

6. 75% of US financial
assets are controlled by
those over 50.

7. They're responsible for
almost 50% of
consumer spending.

8. They purchase 60% of
all new cars.

9. They account for 55% of consumer packaged
goods sales and dominate 94% of CPG
categories.
Younger boomers outspend younger adults in
every major category.

10. They have income 55%
higher.

11. They spend
$650/month more on
technology.

13. Between now and 2030, this
group will grow at 3x the rate
of those under 50.

15. Astoundingly, they are
the target for only 5%
of all advertising.

16. Baby boomers are the Internet’s largest
constituency
So the question is, if people over 50 are so
economically dominant, how can it be that, as
Forbes says, they are "the most neglected
wealthy people in the history of marketing”?

21. THE DONOR JOURNEY
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26. Mail piece

30. 30

36. Grumpy face

63. Have we got any pieces that are “here’s what you made possible”?

64. I just want to donate and forget about it. Like if they could just
automatically get my donation every month.

77. Join us as a Monthly Donor and Support the Mission Every Day! >

78. SO WHAT CAN YOU DO?
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