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Financial challenges associated with changes to how healthcare
organizations are reimbursed for healthcare services, the cost of
implementing new technology and professionals to comply with
federal requirements for electronic health records, and the
increasing numbers of individuals who cannot pay for their
healthcare represent only one issue for healthcare executives in
the healthcare delivery system. But it has significant
consequences for the viability and solvency of healthcare
organizations. Healthcare executives don’t have a crystal ball;
however, they do engage in forecasting the future based on what
is currently known and examination of trends (Lee, 2015). To
do this type of forecasting, healthcare executives are
demonstrating techniques found in anticipatory management.
According to their seminal research, Ashley and Morrison
(1997) reported there are severe consequences for not
anticipating future trends in a rapidly changing and complex
society. The anticipatory management process they describe
begins with scanning the environment to identify issues;
creating issues briefs to inform stakeholders; prioritizing issues;
assembling the team of experts; creating, implementing, and
evaluating action plans and outcomes; and adjusting the course
when necessary.
Last week, you compared healthcare delivery and costs in the
United States with those in developed countries. This week, you
will focus U.S. healthcare executives and how they prioritize
the challenges confronting them to minimize the impact to their
organizations.

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