LINKS from PRESENTATION IN DESCRIPTION BELOW.... Presented by the Rogers/Lowell Chamber of Commerce C2C April 14, 2020 The term "Brand" gets thrown around a lot when it comes to your business and can be one aspect that can magnetically draw customers and community if done well. In the era of social media, digital marketing, advertising and instant access (email, phone, and texting), there are many approaches to setting up and sharing your brand and still connect with potential customers. In this virtual session, Eric Huber, Co-Founder, Partner and Chief Creative Officer from Blue Zoo Creative will be covering such topics as: - How to define and create your brand - Crafting your message for your ideal client - Branding within your budget - Sharing your brand on social media - Making sure your brand is consistent online and off By the end, you should have a plan to begin or strengthen your brand. About the Presenter: Presenters, Eric Huber is part of the leadership of Blue Zoo Creative. Huber has been in the design and marketing field for more than 33 years. He has been working in design agencies as well as Eureka Springs Advertising and Promotion Commission and in the Corporate Communications Department of Tyson Foods. Additional Links and Notes from Slides: Worksheets: https://bluezoocreative.com/wp-content/uploads/2020/04/Blue-Zoo-Branding-Strategy-Worksheet-041420.pdf Lion Story: People a business person/entrepreneur and think, This guy's really got it together! He's brave! And the man riding the lion is thinking, How the hell did I get on a lion, and how do I keep from getting eaten? Hero's Journey: https://www.youtube.com/watch?v=Hhk4N9A0oCA CASE STUDIES: Arkansas Crisis Center: https://bluezoocreative.com/project/arkansas-crisis-center/ https://www.arcrisis.org Allan Taylor & Co. https://www.allantaylor.co TrickDilly: https://bluezoocreative.com/project/trickdilly/ https://www.trickdilly.com

3. Collin Condray
Chief Technology Officer
Co-Founder
Eric Huber
Chief Creative Officer
Co-Founder
Justin Williams
Creative Consultant

4. BRANDING and IDENTITY
DESIGN for Web, Print, and Digital
PHOTOGRAPHY, VIDEO, and CONTENT
S i n c e 2 0 0 8
www.bluezoocreative.com
(479) 439-6605

6. Define and Create Your Brand
What problem are you solving for
a customer looking for help?
What is your approach as a
company or persona?
What visuals, voice, and style
represent your company?
SEE WORKSHEET

7. One Thing To Remember:
YOU are not the hero of the story, you are the
guide that helps the hero on their journey.
SEE WORKSHEET

8. How to Go About the Visuals
Get Them in the Feels
WordCamp Fayetteville 2017
https://www.slideshare.net/erichuberusa

9. The visual aspects of your brand
CASE STUDIES
Arkansas Crisis Center
(nonprofit)
Allan Taylor & Co.
(B2B)
TrickDilly
(B2C)

28. Branding Within Your Budget
FREE
• Search Engine Platforms
• Social Media (Duh)
• Blogging
• Some SEO Will Do You Good
• Press Releases
• Join a Community
• Video and Imagery
LOW COST
• Networking Groups
• Social Media Ads
• Local News Interviews
• eNewsletters
• Influencers
• Event
• Vehicle Graphics
HIGH COST
• Google Ads
• Radio/Television
• Magazine Ad Campaign
• Tradeshows
• Direct Mail
• Giveaways/Promotions
• Billboards

29. Make sure your brand is consistent
But it can change over time as you and your business changes.
“Ahem”

30. Questions?

31. THANK YOU
Eric Huber
eric@bluezoocreative.com
www.slideshare.net/erichuberusa
https://bluezoocreative.com/wp-content/uploads/
2020/04/Blue-Zoo-Branding-Strategy-
Worksheet-041420.pdf

32. A presentation of
THANK YOU TO OUR SPONSORS
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April 14, 2020