Managing multiple social media channels is not easy- it is very time consuming. HootSuite integrates with almost all social media platform and provides detailed analytics which helps to take better social media decision & increase ROI.
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The craziness of Social Media in 1 minute
2
187million
Likes in
Facebook
347,000
Tweets posted
on Twitter
4320 min of
Video uploaded
in You Tube
3472
Check-ins in
Foursquare
120
New members
in LinkedIn
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Business on Social Media
4
look at Social Media
while making a
purchase
46%
Top brands use
Twitter for customer
engagement
87%
B2B users acquired
customers through
LinkedIn
61%
Marketers believe
social media
marketing benefits
their business
97%
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3 concrete examples of Social Media Success
5
More money spent
on e-Bay by online
community users
54%
Social Media leads
convert to sales
opportunities for
Genius.con
24%
Reduction in call
center activity for
Lenovo as
consumers go to
website for answer
20%
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But there are challenges on the way…
6
Strategy
ROI
Security
Data
Education
Alignment of social media strategies throughout
different departments within the company
Maintaining the security of social media accounts
Taking social data and turning it into actionable data
Assessing the effectiveness of social media activities
Educating employees on how to use social media
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What Is Hootsuite?
» A social media management dashboard for brand
management
» Supports social network integrations for Twitter,
LinkedIn, Google+, Foursquare, WordPress.
» Additionally, 105 apps such as YouTube, Tumblr, Blogger,
Scoop, StumbleUpon, Yammer etc
» 10 million active users
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HootSuite is being
used across the
social enterprise,
driving engagement
in all facets of
organizations
Finance &
Accounting
Hootsuite Users
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How it helps
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» Manage multiple social channels such as
Twitter, Facebook, Google+ and others
» Monitor what people are saying & respond
instantly
» Monitor performance on various social
media
» Build customer relation and increase brand
image
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Get more leads
13
» Monitor and respond to conversations
on various social forums
» Improve communication and
collaboration with assignments
» HootSuite allows to delegate responses
to different team members
» Send private message to each other
» No need to share Twitter password with
other team members
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Customer Service
» Delegate customer messages to different
team members
» Can post a quick update on multiple
twitter accounts, facebook, Google+
» Useful messages can be sent in an
emergency
» Messages sent through DM can be used
as FAQ
14
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Measure ROI
15
» Export report in Excel and PDF
format
» Graphical representation of new
followers, re-tweets, mentions etc.
» Geographical information engaged
in social conversation