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Social Media Management Made Easy
Introducing Hootsuite
NOVEMBER 2015
Confidential & ProprietaryConfidential & Proprietary
The craziness of Social Media in 1 minute
2
187million
Likes in
Facebook
347,000
Tweets posted
on Twitter
4320 min of
Video uploaded
in You Tube
3472
Check-ins in
Foursquare
120
New members
in LinkedIn
Confidential & ProprietaryConfidential & Proprietary
Social Media Velocity
3
Confidential & ProprietaryConfidential & Proprietary
Business on Social Media
4
look at Social Media
while making a
purchase
46%
Top brands use
Twitter for customer
engagement
87%
B2B users acquired
customers through
LinkedIn
61%
Marketers believe
social media
marketing benefits
their business
97%
Confidential & ProprietaryConfidential & Proprietary
3 concrete examples of Social Media Success
5
More money spent
on e-Bay by online
community users
54%
Social Media leads
convert to sales
opportunities for
Genius.con
24%
Reduction in call
center activity for
Lenovo as
consumers go to
website for answer
20%
Confidential & ProprietaryConfidential & Proprietary
But there are challenges on the way…
6
Strategy
ROI
Security
Data
Education
Alignment of social media strategies throughout
different departments within the company
Maintaining the security of social media accounts
Taking social data and turning it into actionable data
Assessing the effectiveness of social media activities
Educating employees on how to use social media
Confidential & ProprietaryConfidential & Proprietary
AND AN EASY SOLUTION TO OVERCOME THOSE
CHALLENGES…
7
Confidential & ProprietaryConfidential & Proprietary 8
Confidential & ProprietaryConfidential & Proprietary 9
What Is Hootsuite?
» A social media management dashboard for brand
management
» Supports social network integrations for Twitter,
LinkedIn, Google+, Foursquare, WordPress.
» Additionally, 105 apps such as YouTube, Tumblr, Blogger,
Scoop, StumbleUpon, Yammer etc
» 10 million active users
Confidential & ProprietaryConfidential & Proprietary 10
HootSuite is being
used across the
social enterprise,
driving engagement
in all facets of
organizations
Finance &
Accounting
Hootsuite Users
Confidential & ProprietaryConfidential & Proprietary 11
Confidential & ProprietaryConfidential & Proprietary
How it helps
12
» Manage multiple social channels such as
Twitter, Facebook, Google+ and others
» Monitor what people are saying & respond
instantly
» Monitor performance on various social
media
» Build customer relation and increase brand
image
Confidential & ProprietaryConfidential & Proprietary
Get more leads
13
» Monitor and respond to conversations
on various social forums
» Improve communication and
collaboration with assignments
» HootSuite allows to delegate responses
to different team members
» Send private message to each other
» No need to share Twitter password with
other team members
Confidential & ProprietaryConfidential & Proprietary
Customer Service
» Delegate customer messages to different
team members
» Can post a quick update on multiple
twitter accounts, facebook, Google+
» Useful messages can be sent in an
emergency
» Messages sent through DM can be used
as FAQ
14
Confidential & ProprietaryConfidential & Proprietary
Measure ROI
15
» Export report in Excel and PDF
format
» Graphical representation of new
followers, re-tweets, mentions etc.
» Geographical information engaged
in social conversation
Confidential & ProprietaryConfidential & Proprietary
This is how it Looks Like
16
Twitter Google+LinkedIn
Confidential & ProprietaryConfidential & Proprietary
OH, YES! IT’S FREE.
17
YouThank
UK Sales Office:
eRevMax Ltd.
28 Leman Street
London E18ER, United Kingdom
Tel: +44 (0) 20 7422 7528
Fax: +44 (0) 44 (0) 20 7265 5100
E-mail: uk@erevmax.com
US Sales Office:
eRevMax Inc.
37 North Orange Avenue, Suite 500
Orlando, Florida 32801, U.S.A
Tel: +1 (321) 251 6559
Fax: +1 (321) 206 8630
E-mail: usa@erevmax.com
Visit us at www.erevmax.com
YouThank
UK Sales Office:
eRevMax Ltd.
28 Leman Street
London E18ER, United Kingdom
Tel: +44 (0) 20 7422 7528
Fax: +44 (0) 44 (0) 20 7265 5100
E-mail: uk@erevmax.com
Visit us at www.erevmax.com
Confidential & Proprietary 18

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HootSuite: Complete Social Media Management Platform

  • 1. Social Media Management Made Easy Introducing Hootsuite NOVEMBER 2015
  • 2. Confidential & ProprietaryConfidential & Proprietary The craziness of Social Media in 1 minute 2 187million Likes in Facebook 347,000 Tweets posted on Twitter 4320 min of Video uploaded in You Tube 3472 Check-ins in Foursquare 120 New members in LinkedIn
  • 3. Confidential & ProprietaryConfidential & Proprietary Social Media Velocity 3
  • 4. Confidential & ProprietaryConfidential & Proprietary Business on Social Media 4 look at Social Media while making a purchase 46% Top brands use Twitter for customer engagement 87% B2B users acquired customers through LinkedIn 61% Marketers believe social media marketing benefits their business 97%
  • 5. Confidential & ProprietaryConfidential & Proprietary 3 concrete examples of Social Media Success 5 More money spent on e-Bay by online community users 54% Social Media leads convert to sales opportunities for Genius.con 24% Reduction in call center activity for Lenovo as consumers go to website for answer 20%
  • 6. Confidential & ProprietaryConfidential & Proprietary But there are challenges on the way… 6 Strategy ROI Security Data Education Alignment of social media strategies throughout different departments within the company Maintaining the security of social media accounts Taking social data and turning it into actionable data Assessing the effectiveness of social media activities Educating employees on how to use social media
  • 7. Confidential & ProprietaryConfidential & Proprietary AND AN EASY SOLUTION TO OVERCOME THOSE CHALLENGES… 7
  • 9. Confidential & ProprietaryConfidential & Proprietary 9 What Is Hootsuite? » A social media management dashboard for brand management » Supports social network integrations for Twitter, LinkedIn, Google+, Foursquare, WordPress. » Additionally, 105 apps such as YouTube, Tumblr, Blogger, Scoop, StumbleUpon, Yammer etc » 10 million active users
  • 10. Confidential & ProprietaryConfidential & Proprietary 10 HootSuite is being used across the social enterprise, driving engagement in all facets of organizations Finance & Accounting Hootsuite Users
  • 12. Confidential & ProprietaryConfidential & Proprietary How it helps 12 » Manage multiple social channels such as Twitter, Facebook, Google+ and others » Monitor what people are saying & respond instantly » Monitor performance on various social media » Build customer relation and increase brand image
  • 13. Confidential & ProprietaryConfidential & Proprietary Get more leads 13 » Monitor and respond to conversations on various social forums » Improve communication and collaboration with assignments » HootSuite allows to delegate responses to different team members » Send private message to each other » No need to share Twitter password with other team members
  • 14. Confidential & ProprietaryConfidential & Proprietary Customer Service » Delegate customer messages to different team members » Can post a quick update on multiple twitter accounts, facebook, Google+ » Useful messages can be sent in an emergency » Messages sent through DM can be used as FAQ 14
  • 15. Confidential & ProprietaryConfidential & Proprietary Measure ROI 15 » Export report in Excel and PDF format » Graphical representation of new followers, re-tweets, mentions etc. » Geographical information engaged in social conversation
  • 16. Confidential & ProprietaryConfidential & Proprietary This is how it Looks Like 16 Twitter Google+LinkedIn
  • 17. Confidential & ProprietaryConfidential & Proprietary OH, YES! IT’S FREE. 17
  • 18. YouThank UK Sales Office: eRevMax Ltd. 28 Leman Street London E18ER, United Kingdom Tel: +44 (0) 20 7422 7528 Fax: +44 (0) 44 (0) 20 7265 5100 E-mail: uk@erevmax.com US Sales Office: eRevMax Inc. 37 North Orange Avenue, Suite 500 Orlando, Florida 32801, U.S.A Tel: +1 (321) 251 6559 Fax: +1 (321) 206 8630 E-mail: usa@erevmax.com Visit us at www.erevmax.com YouThank UK Sales Office: eRevMax Ltd. 28 Leman Street London E18ER, United Kingdom Tel: +44 (0) 20 7422 7528 Fax: +44 (0) 44 (0) 20 7265 5100 E-mail: uk@erevmax.com Visit us at www.erevmax.com Confidential & Proprietary 18