A brand is more than just a logo or a color scheme, and it's much more than just a cover photo. A brand is how you make your customers feel, and it's built by maintaining a consistent approach throughout all of your interactions with them. >Conduct a social media audit across all of your profiles. >Extend your brand's visual identity. >Create several marketing personas and assign them to the appropriate social media networks. >Define your brand's tone and voice. >Examine your services and determine where you should focus your efforts.

1. Brand Strategies
For Social Media

2. OBJECTIVES
SOCIAL MEDIA
What are your objectives? When do you
want to finish it?
A brand is more than just a logo or a
color scheme, and it's much more
than just a cover photo. A brand is
how you make your customers feel,
and it's built by maintaining a
consistent approach throughout all of
your interactions with them.
Every path is incorrect
without a goal.
You will be wasting a
lot of time and money if
you don't set clear
goals.
These two questions are critical for a
successful social media strategy and
brand development.

3. GO OVER THE BASICS.
STEPS
2
Conduct a social media audit across all of your profiles.
Make sure your logos, banners, bios, posting cadences, and
handles all follow your brand guidelines, and audit them regularly.
Make sure you're posting regularly and that your content matches
the look and feel of your brand.
1
3

4. Create a visual brand guide that includes fonts, their
applications, and colors. We define brand elements like
typography and color and outline their uses on a visual style
guide at Hootsuite, Buffer, and many other companies.
Create graphic templates for announcements of the same
type (e.g. new product announcement has a similar font,
color, and design)
EXTEND YOUR BRAND'S
VISUAL IDENTITY.
Steps

5. CREATE MARKETING
PERSONAS.
Create several marketing personas
and assign them to the appropriate
social media networks.
If you need to learn more about your
audience, look into the demographics
of your networks or create listening
queries.
Create content that corresponds to
the personas.
STEP 01 STEP 02 STEP 03

6. DEFINE YOUR BRAND'S
TONE AND VOICE.
STEPS
Your voice and tone guide should be fully developed and written out. Even
better, use social media listening to confirm some of your writing style choices.
Examine your own social media posts for areas where your voice and tone
could be improved.
Distribute the guide and train copywriting teams. Ensure that your social media
team, including customer service, follows this voice and tone guide when
writing new posts.

7. To keep multiple accounts under
one ownership, use a service like
Hootsuite or Later.
MAKE MULTIPLE ACCOUNTS FOR
VARIOUS AREAS OF INTEREST.
STEP 1
Examine your services and
determine where you should focus
your efforts.
STEP 2
To ensure consistency across all
accounts, repeat your branding
steps for each one.
STEP 3

8. KEEPING A RECORD OF PEOPLE WHO
HAVE HEARD ABOUT YOUR BRAND
You can also use techniques like regular audience surveys to
determine their level of brand recognition, learn which audiences
you're effectively reaching, and determine if their perceptions of your
brand are consistent with your goals.

9. LET’S WORK TOGETHER!
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