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Paper Presentation


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created for my Introductory Graduate Studies class in reference to creating Research Papers and examples of them

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Paper Presentation

  1. 1. Two-Step Flow of Communication<br />Mass Media <br />Opinion Leaders<br />Rest of Population<br />(Katz, 1957)<br />
  2. 2. Opinion Leaders Among Us<br />Individuals in society who:<br />Highly exposed to media, either seeking it out or receiving it naturally<br />Highly interested in the media they are exposed to<br />Maintain similar beliefs/opinions to those they are influencing<br />Pass on knowledge/expose those around them to such information through Interpersonal Communication<br />(Kats and Lazarsfeld, 1955)<br />
  3. 3. Diffusion Process: Innovative to Decision<br />Knowledge Stage<br />Persuasion Stage<br />Interpersonal relationships are most important at this stage<br />OPINION LEADERS have the MOST influence at this stage of diffusion<br />Decision Stage<br />Implementation Stage<br />Confirmation Stage<br />
  4. 4. Diffusion Process<br />(Rogers, 1962)<br />
  5. 5. Roger’s Self Designating Method<br />☻During the past 6 months, have you told anyone about ______?<br />☻Compared to your circle of friends are you:<br /> a) More likely<br /> b) Less Likely<br /> to be asked for your advice/opinion about ______?<br />☻Thinking of your recent discussions about ______ <br /> a) You were asked for your opinion?<br /> b) You asked someone else for their opinion?<br />
  6. 6. Roger’s Self Designating Method<br />☻When you or your friends discuss new ideas about ________ what part do you play?<br /> a) Mainly listen?<br /> b) Try to convince them of your ideas?<br />☻Which of these happens more often?<br /> a) You tell your friends about some _____?<br /> b) Your friends tell you about some _____?<br />☻Do you have the feeling that you are generally regarded by your friends and neighbors as a good source<br /> about ______? Yes or No?<br />
  7. 7. Two-Step Flow of Communication Applied:Opinion Leaders in Fashion among Women<br />Mass Media<br />Opinion Leaders<br />Rest of Population<br />