Overview
This project is the creation of a crisis management plan (CMP).
A CMP is a living document that is updated regularly as society, technology, culture, and organizations change. For example, in 1990, K–12 schools and universities would not have listed “school shootings” at the top of the list of possible threats to their organizations, if they considered school shootings at all. In 1999, Columbine High School experienced the worst high school shooting in U.S. history, and everything changed. Today, any educational institution that does not have a CMP that includes training for prevention, preparation, response, recovery, and mitigation of school shootings would be considered negligent in their responsibilities to their internal and external stakeholders.
To address crises, emergencies, and other threatening incidents, a CMP should be developed. This plan is created and updated by the crisis management team. The CMP typically lists the possible threats to an organization, the procedures to be implemented in the event of a crisis, and the internal and external stakeholders who are key to successful crisis management.
If you are pursuing a career in crisis leadership, crisis management, crisis communication, emergency preparedness, or related fields, the development of a CMP is a necessary and vital skill. Therefore, for this project, you will develop a CMP for a chosen real-world organization that does not currently have one in place. Your CMP will include an analysis of the threat(s) to the organization, recommendations of appropriate strategies to respond to the threat(s), and a plan for the organization to resume operations after the potential crisis. In addition, your CMP will include an explanation of how the plan will be evaluated, should the potential crisis occur.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Develop crisis management plans for leading organizations in crisis preparation and response through the application of best practices of crisis management
Assess the roles and functions of crisis management teams for their importance in the development and implementation of crisis management plans
Determine appropriate strategies and tactics that can be used to prepare for, prevent, or mitigate crises by analyzing possible threats to organizations
Evaluate the communication needs of internal and external stakeholders by applying crisis communication principles to engage stakeholders before, during, and after crisis
Synthesize theory and research in emergency preparedness and crisis management, leadership, and communication for developing, maintaining, and evaluating crisis management plans
Prompt
The crisis management plan should answer the following prompt: Imagine that you are a member of a crisis management team charged with developing a crisis management plan for a potential crisis.
You must select an organization that does not currently have a CMP in place and d ...
Overview This project is the creation of a crisis management pla
1. Overview
This project is the creation of a crisis management plan (CMP).
A CMP is a living document that is updated regularly as
society, technology, culture, and organizations change. For
example, in 1990, K–12 schools and universities would not have
listed “school shootings” at the top of the list of possible threats
to their organizations, if they considered school shootings at all.
In 1999, Columbine High School experienced the worst high
school shooting in U.S. history, and everything changed. Today,
any educational institution that does not have a CMP that
includes training for prevention, preparation, response,
recovery, and mitigation of school shootings would be
considered negligent in their responsibilities to their internal
and external stakeholders.
To address crises, emergencies, and other threatening incidents,
a CMP should be developed. This plan is created and updated by
the crisis management team. The CMP typically lists the
possible threats to an organization, the procedures to be
implemented in the event of a crisis, and the internal and
external stakeholders who are key to successful crisis
management.
If you are pursuing a career in crisis leadership, crisis
management, crisis communication, emergency preparedness, or
related fields, the development of a CMP is a necessary and
vital skill. Therefore, for this project, you will develop a CMP
for a chosen real-world organization that does not currently
have one in place. Your CMP will include an analysis of the
threat(s) to the organization, recommendations of appropriate
strategies to respond to the threat(s), and a plan for the
organization to resume operations after the potential crisis. In
addition, your CMP will include an explanation of how the plan
2. will be evaluated, should the potential crisis occur.
In this assignment, you will demonstrate your mastery of the
following course outcomes:
Develop crisis management plans for leading organizations in
crisis preparation and response through the application of best
practices of crisis management
Assess the roles and functions of crisis management teams for
their importance in the development and implementation of
crisis management plans
Determine appropriate strategies and tactics that can be used to
prepare for, prevent, or mitigate crises by analyzing possible
threats to organizations
Evaluate the communication needs of internal and external
stakeholders by applying crisis communication principles to
engage stakeholders before, during, and after crisis
Synthesize theory and research in emergency preparedness and
crisis management, leadership, and communication for
developing, maintaining, and evaluating crisis management
plans
Prompt
The crisis management plan should answer the following
prompt: Imagine that you are a member of a crisis management
team charged with developing a crisis management plan for a
potential crisis.
You must select an organization that does not currently have a
3. CMP in place and determine the potential threat(s) to the
organization and appropriate strategies to respond to the
threat(s). Then, you will develop a plan for the organization to
respond to the potential crisis and to resume operations after the
crisis. In addition, you will describe how the CMP will be
evaluated, should the potential crisis occur.
Specifically, the following
critical elements
must be addressed:
Introduction:
Explain why the CMP is important for the organization. What
potential crisis is this plan in response to?
Schedule:
Describe the planned schedule for practicing the CMP. Your
schedule should be based on current best practices in crisis
management.
Crisis Control Center:
Describe the location of the crisis control center In other words,
where will the crisis management team rehearse for crises and
gather when a crisis hits? Ensure that the location you select is
equipped with the communications technology necessary to
communicate with all stakeholders during a crisis.
Crisis Management Team
Members:
Identify the crisis management team members. What role(s) and
function(s) will each team member fulfill?
Development:
4. Assess the importance of the crisis management team in the
development of the CMP.
Implementation:
Assess the importance of the crisis management team in the
implementation of the CMP.
Risk Assessment
Threat:
Analyze the threat to the organization. What is the probability
of the threat occurring? What impact will the threat have if it
does occur? Support your analysis with academic and
professional references.
Preparation and Prevention:
What strategies and tactics could the organization employ to
prepare for or prevent a potential crisis that arises from the
threats?
Mitigation:
What strategies and tactics could the organization employ to
mitigate a crisis that arises from the threat after it has occurred?
Incident
Procedures:
Develop a plan to be implemented during a crisis, if a critical
incident was to occur. In other words, what procedures should
be put in place during a crisis that happens as a result of the
5. threat to the organization? Be sure to support your plan with
best practices in crisis management.
Contingencies
: Using current research in emergency preparedness and crisis
management to inform your response, describe the
contingencies that might occur as a result of the crisis. How can
your crisis management plan account for these?
Crisis Communication
Spokesperson:
Identify the key spokesperson who will communicate with all
stakeholders in the event of a crisis. Why was this person
chosen? Use crisis communication principles to support your
explanation of why the key spokesperson was chosen.
Stakeholders:
Identify the primary stakeholders who are not part of the crisis
management team. How will the crisis management team
communicate with these stakeholders before, during, and after
the crisis? Which crisis communication principles support your
explanation?
Procedures:
How are the communication needs of internal and external
stakeholders different in the crisis? How will you engage both
groups? Describe the procedures you will use to communicate
with both groups.
6. Business Resumption:
Outline the steps you recommend to help the organization
resume normal operations after the crisis. Your
recommendations should be based on current best practices in
crisis management.
Evaluation
Maintenance:
How will you maintain the crisis management plan before it is
implemented? What processes can you put in place to ensure
that the plan remains current? Support your response with
academic and professional references.
Implementation:
How will you evaluate the crisis management plan if it needs to
be implemented in a crisis? What criteria will you use to
determine its effectiveness? Support your response with
academic and professional references.
Guidelines for Submission:
The crisis management plan should adhere to the following
formatting requirements: 12–17 pages, double-spaced, using 12-
point Times New Roman font and one-inch margins. Use current
APA-style guidelines for your citations and reference list. The
crisis management plan should include a cover page and a
reference list, and you could also consider including an
acknowledgements page and a proprietary information page. See
the sample crisis management plans in the course resources and
use those as examples for formatting.