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December 2012    http://knowledge.wharton.upenn.edu | http://www.wipro.com




The CIO Series
EMC’s Sanjay Mirchandani Serves Up
Ready-to-Go Business Intelligence




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EMC’s Sanjay Mirchandani Serves Up
Ready-to-Go Business Intelligence
Sanjay Mirchandani, chief information officer at EMC Corp. has a straightforward plan for
providing clients with the leading-edge information technology services: Prove the value
of new concepts by first implementing them in-house. More generally, the company helps
organizations to transform their operations and deliver IT-as-a-service. The company’s cloud
computing solutions, he says, aim to help businesses store, manage, protect and analyze their
information in an agile, cost-efficient way. To achieve this, Mirchandani begins by engaging
EMC employees and business units in order to assess their needs and preferences.


                      Sanjay Mirchandani, chief          The 33-year-old, Hopkinton, Massachusetts-based
                      information officer (CIO) of       EMC is a $20 billion company ranked 152 on the
                      EMC Corp., has a simple            Fortune 500. Its core services include helping
                      mantra to satisfy his end          companies to organize, archive and manage the
                      users: thoroughly assess           content they generate; backing up and storing data
                      their needs and then provide       on cloud platforms and on other storage facilities;
                      precisely the services that will   and enabling customers to provide ITaaS.
                      meet them. His company is a
                                                         Mirchandani’s tools include new and emerging
                      global provider of information
                                                         technologies in cloud platforms and big data
                      technology (IT) solutions
                                                         (the large volumes of data that organizations
                      that help clients to transform
                                                         increasingly leverage to support business goals.)
                      operations and then
                                                         Big data examples include the voluminous
deliver IT-as-a-service (ITaaS). His methodology
                                                         information generated by Internet traffic and
is straightforward: Introduce leading-edge
                                                         mobile telephony; mobile commerce; social
IT technologies internally at EMC that will
                                                         media; RFID (radio frequency identification tags)
demonstrate to clients a proven model.
                                                         at retailers’ warehouses; and medical records
With 55,000 employees across 400 sales offices           at large hospitals. EMC provides technologies
in 85 countries, EMC provides a large, diverse           to build a cloud foundation that can help better
test market for Mirchandani, who also is chief           manage, analyze, and extract business intelligence
operating officer of the company’s seven Global          and value from big data.
Centers of Excellence, located in the United States,
China, India, Israel, Russia, Ireland and Egypt.         A Showcase of Capabilities
The centers support EMC’s worldwide research
and development efforts, and provide customer            Mirchandani believes a top responsibility for the
support and shared services.                             IT department in a technology company is to be




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“our own first and best customer. To accomplish
                                  ”                     Scanning those new frontiers, Mirchandani
that, EMC’s IT organization tests and uses the          explains the challenge for his team. “How do we
company’s technologies for its own business             truly deliver IT-as-a service in a consumption model
transformation, and then captures and shares the        with everything highly automated, cataloged, well
lessons learned and underlying best practices to        understood and fully transparent by way of costs?
help EMC customers enrich their own services.           That will be the next big thing for IT.
                                                                                              ”
Essentially, Mirchandani provides the first
testimony for EMC as it pitches its services            Demonstrating Savings and Efficiency
to clients to enhance data management. He               Mirchandani has clearly walked his talk. He is
visualizes EMC providing the technological              credited with helping EMC avoid “more than
expertise and the solutions spliced, diced and          $100 million in equipment, power, space and
analyzed for clients to then use them in deciding       operational expenditures on its journey to the
how to reshape their strategies.                        cloud, according to a company note. EMC
                                                               ”
It helps that Mirchandani knows how business            saved that money over six years as IT moved
minds think and strategize. Unlike most CIOs, he        numerous processes to a “virtualized fabric” on
didn’t come up the technology ranks – he played         a cloud platform. Much of the savings came from
strictly business roles earlier in his career. Before   reductions in operational expenses, equipment
joining EMC, he was Microsoft’s Asian regional          and data center requirements, power and space
vice president of enterprise services and held          needs, and also through cost avoidance. The team
similar roles overseeing the company’s operations       effort to extract more efficiency from internal
in the Asia Pacific region, South Asia and India. He    operations continues. “You can never get enough
has an MBA from the University of Pittsburgh and        of a good thing. ”
a bachelor’s degree from Drew University. “The          The “paramount benefit” of all that work is to do
only way I could understand what we were trying         things “for the business faster, repeatedly faster
to do and deliver by way of value was to wear           and markedly fast, says Mirchandani. Next, he
                                                                            ”
my business hat and keep the cool technological         wants to render more IT and related functions
elements aside as an input, he says.
                             ”                          as services to clients, with EMC as the sourcing
“Truly transformational projects” is the buzz           partner. “We are looking at the cost of IT doing
phrase that drives Mirchandani most of the              something more efficiently versus the business
time. On his plate within EMC, that centers in          trying to do it themselves. For instance, if we
chiefly two areas. One is to continue developing        create business intelligence and data science as
the company’s cloud platforms to deliver all            services, and hand them to the business [client],
IT services to employees and partners, and              the business could then focus on the analytics and
elsewhere across the company. Second, he is             the value it has. They don’t have to worry about
busy with a complete overhaul of EMC’s next-            the data itself, or managing or accessing it.”
generation business platforms to render a               Mirchandani offers a sampling of the questions
virtualized environment for its core businesses.        he typically focuses on before an engagement:
That means accessing IT resources “virtually”           “What are we trying do? How are we trying to
from online cloud platforms without needing them        measure it? What are the businesses that would
to be physically available at a particular location.    create success? What are the top three things that




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will truly make a dramatic impact to the company’s      you have to be ruthless about decisions, says
                                                                                                 ”
bottom line or operating costs? Then, we figure out     Mirchandani. Examples include his determination
the smartest way to do it.
                         ”                              to go ahead with virtualization, cloud technology
                                                        and other changes in EMC’s technology
Overcoming Challenges, Ensuring Buy-in                  architecture. “We were ruthless on staying the
                                                        course. There were no U-turns. In other cases, you
Mirchandani does face challenges and resistance         have to make the business case, and show them
as he goes about changing the ways EMC uses IT.         the value and the return on investment to help
He strives to strike “a careful balance” between        them understand that the way they’ve done things
the complexities that develop as an organization        before is not the way to do them in the future.
                                                                                                      ”
gets bigger, and finding ways to make processes
simpler and more efficient.                             Mirchandani offers an example of one situation
                                                        where he had to stand his ground. EMC recently
It is not always a straight-line exercise. “A couple    replaced a large line of business applications with
of areas where, in an IT organization, you could        a technology platform that was “non-modified
have friction is when you start looking at things       and non-customized. IT relied on industry best-
                                                                              ”
that were controlled by a business unit by way of       practices to guide its decision in that change.
expenditure or decisions, but which may make            The idea in using standardized technology was to
a difference to more than one group within the          take advantage of the innovation occurring in that
company, he says. “Therefore you have to look
           ”                                            area that may not be available with a customized
those decisions more as a platform.   ”                 platform. But it was easier said than done. “You
An example of this is how different business units      have to get people on board because complexity
interact, and provide information or support for        is institutionalized over time and people have to
the same customer, Mirchandani explains. “At            understand why the change is good.    ”
the end of the day, you don’t want fragmented
systems with different people looking at things         Learning and Mentoring
through different lenses. It is important to view
                                                        Mirchandani has had mentors in his career. Early
such activities as building a corporate asset. As you
                                                        on, he recalls one telling him not be afraid to ask
get bigger or more sophisticated, you have to step
                                                        questions, and to do so respectfully. “It is not
back and ask – what is important to the company
                                                        about being belligerent or in-your-face, he says.
                                                                                                 ”
and for the enterprise? And that can be frictional.”
                                                        “If you have a question in your mind, you can be
Resolving differences is best done by getting           sure somebody else also has that question. Also,
                                                                                                      ”
people to the table “to understand the bigger           asking questions helps one to understand the
picture and to find the right governance model, ”       small steps in a process and to develop an eye for
says Mirchandani. It is also helpful to measure         detail. These days, as he scouts for talent, he looks
the impact of IT expenditures, such as how it           for people with passion. “I have all the time in the
adds value to the business and how it provides a        world for people who have a sparkle in their eye
competitive edge. That keeps out activities that do     when telling me about the next cool thing or the
not add value, he explains.                             difference they want to make. ”
Collaborative exercises often secure the required
support, but are not a silver bullet. “In some cases




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This article was produced by Knowledge@Wharton, the online business
journal of The Wharton School of the University of Pennsylvania. The project
was sponsored by Wipro Technologies.

www.wipro.com       http://knowledge.wharton.upenn.edu




The Wharton School of the University of Pennsylvania — founded in 1881 as the
first collegiate business school — is recognized globally for intellectual leader-
ship and ongoing innovation across every major discipline of business education.
The most comprehensive source of business knowledge in the world, Wharton
bridges research and practice through its broad engagement with the global busi-
ness community. The School has 5,000 undergraduate, MBA, executive MBA, and
doctoral students; more than 9,000 annual participants in executive education
programs; and an alumni network of 88,000 graduates.


About Knowledge@Wharton
Knowledge@Wharton is the online business analysis journal of the Wharton
School of the University of Pennsylvania. The site, which is free, captures relevant
knowledge generated at Wharton and beyond by offering articles and videos
based on research, conferences, speakers, books and interviews with faculty and
other experts on current business topics. The Knowledge@Wharton network —
including Chinese, Spanish, Portuguese, Indian, Arabic, Israeli and High School
editions — has more than 2.1 million subscribers worldwide.

For more information: http://knowledge.wharton.upenn.edu

About WIPRO Technologies
Wipro Technologies, the global IT business of Wipro Limited (NYSE:WIT) is a
leading Information Technology, Consulting and Outsourcing company that delivers
solutions to enable its clients do business better. Wipro Technologies delivers
winning business outcomes through its deep industry experience and a 360
degree view of “Business through Technology”— helping clients create successful
and adaptive businesses. A company recognized globally for its comprehensive
portfolio of services, a practitioner’s approach to delivering innovation and an
organization wide commitment to sustainability, Wipro Technologies has 135,000
employees and clients across 54 countries.

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EMC CIO Sanjay Mirchandani Discusses Evolving Model for IT-as-a-Service

  • 1. December 2012 http://knowledge.wharton.upenn.edu | http://www.wipro.com The CIO Series EMC’s Sanjay Mirchandani Serves Up Ready-to-Go Business Intelligence ING BEYO LV O ND EV CI OGY IN F O R O OL AT N M IO H N TEC
  • 2. ING BEYO LV O WIPRO | Knowledge@Wharton ND EV CI OGY IN F O R O OL AT HN M IO N TEC EMC’s Sanjay Mirchandani Serves Up Ready-to-Go Business Intelligence Sanjay Mirchandani, chief information officer at EMC Corp. has a straightforward plan for providing clients with the leading-edge information technology services: Prove the value of new concepts by first implementing them in-house. More generally, the company helps organizations to transform their operations and deliver IT-as-a-service. The company’s cloud computing solutions, he says, aim to help businesses store, manage, protect and analyze their information in an agile, cost-efficient way. To achieve this, Mirchandani begins by engaging EMC employees and business units in order to assess their needs and preferences. Sanjay Mirchandani, chief The 33-year-old, Hopkinton, Massachusetts-based information officer (CIO) of EMC is a $20 billion company ranked 152 on the EMC Corp., has a simple Fortune 500. Its core services include helping mantra to satisfy his end companies to organize, archive and manage the users: thoroughly assess content they generate; backing up and storing data their needs and then provide on cloud platforms and on other storage facilities; precisely the services that will and enabling customers to provide ITaaS. meet them. His company is a Mirchandani’s tools include new and emerging global provider of information technologies in cloud platforms and big data technology (IT) solutions (the large volumes of data that organizations that help clients to transform increasingly leverage to support business goals.) operations and then Big data examples include the voluminous deliver IT-as-a-service (ITaaS). His methodology information generated by Internet traffic and is straightforward: Introduce leading-edge mobile telephony; mobile commerce; social IT technologies internally at EMC that will media; RFID (radio frequency identification tags) demonstrate to clients a proven model. at retailers’ warehouses; and medical records With 55,000 employees across 400 sales offices at large hospitals. EMC provides technologies in 85 countries, EMC provides a large, diverse to build a cloud foundation that can help better test market for Mirchandani, who also is chief manage, analyze, and extract business intelligence operating officer of the company’s seven Global and value from big data. Centers of Excellence, located in the United States, China, India, Israel, Russia, Ireland and Egypt. A Showcase of Capabilities The centers support EMC’s worldwide research and development efforts, and provide customer Mirchandani believes a top responsibility for the support and shared services. IT department in a technology company is to be Sanjay Mirchandani | 2
  • 3. ING BEYO LV O WIPRO | Knowledge@Wharton ND EV CI OGY IN F O R O OL AT HN M IO N TEC “our own first and best customer. To accomplish ” Scanning those new frontiers, Mirchandani that, EMC’s IT organization tests and uses the explains the challenge for his team. “How do we company’s technologies for its own business truly deliver IT-as-a service in a consumption model transformation, and then captures and shares the with everything highly automated, cataloged, well lessons learned and underlying best practices to understood and fully transparent by way of costs? help EMC customers enrich their own services. That will be the next big thing for IT. ” Essentially, Mirchandani provides the first testimony for EMC as it pitches its services Demonstrating Savings and Efficiency to clients to enhance data management. He Mirchandani has clearly walked his talk. He is visualizes EMC providing the technological credited with helping EMC avoid “more than expertise and the solutions spliced, diced and $100 million in equipment, power, space and analyzed for clients to then use them in deciding operational expenditures on its journey to the how to reshape their strategies. cloud, according to a company note. EMC ” It helps that Mirchandani knows how business saved that money over six years as IT moved minds think and strategize. Unlike most CIOs, he numerous processes to a “virtualized fabric” on didn’t come up the technology ranks – he played a cloud platform. Much of the savings came from strictly business roles earlier in his career. Before reductions in operational expenses, equipment joining EMC, he was Microsoft’s Asian regional and data center requirements, power and space vice president of enterprise services and held needs, and also through cost avoidance. The team similar roles overseeing the company’s operations effort to extract more efficiency from internal in the Asia Pacific region, South Asia and India. He operations continues. “You can never get enough has an MBA from the University of Pittsburgh and of a good thing. ” a bachelor’s degree from Drew University. “The The “paramount benefit” of all that work is to do only way I could understand what we were trying things “for the business faster, repeatedly faster to do and deliver by way of value was to wear and markedly fast, says Mirchandani. Next, he ” my business hat and keep the cool technological wants to render more IT and related functions elements aside as an input, he says. ” as services to clients, with EMC as the sourcing “Truly transformational projects” is the buzz partner. “We are looking at the cost of IT doing phrase that drives Mirchandani most of the something more efficiently versus the business time. On his plate within EMC, that centers in trying to do it themselves. For instance, if we chiefly two areas. One is to continue developing create business intelligence and data science as the company’s cloud platforms to deliver all services, and hand them to the business [client], IT services to employees and partners, and the business could then focus on the analytics and elsewhere across the company. Second, he is the value it has. They don’t have to worry about busy with a complete overhaul of EMC’s next- the data itself, or managing or accessing it.” generation business platforms to render a Mirchandani offers a sampling of the questions virtualized environment for its core businesses. he typically focuses on before an engagement: That means accessing IT resources “virtually” “What are we trying do? How are we trying to from online cloud platforms without needing them measure it? What are the businesses that would to be physically available at a particular location. create success? What are the top three things that Sanjay Mirchandani | 3
  • 4. ING BEYO LV O WIPRO | Knowledge@Wharton ND EV CI OGY IN F O R O OL AT HN M IO N TEC will truly make a dramatic impact to the company’s you have to be ruthless about decisions, says ” bottom line or operating costs? Then, we figure out Mirchandani. Examples include his determination the smartest way to do it. ” to go ahead with virtualization, cloud technology and other changes in EMC’s technology Overcoming Challenges, Ensuring Buy-in architecture. “We were ruthless on staying the course. There were no U-turns. In other cases, you Mirchandani does face challenges and resistance have to make the business case, and show them as he goes about changing the ways EMC uses IT. the value and the return on investment to help He strives to strike “a careful balance” between them understand that the way they’ve done things the complexities that develop as an organization before is not the way to do them in the future. ” gets bigger, and finding ways to make processes simpler and more efficient. Mirchandani offers an example of one situation where he had to stand his ground. EMC recently It is not always a straight-line exercise. “A couple replaced a large line of business applications with of areas where, in an IT organization, you could a technology platform that was “non-modified have friction is when you start looking at things and non-customized. IT relied on industry best- ” that were controlled by a business unit by way of practices to guide its decision in that change. expenditure or decisions, but which may make The idea in using standardized technology was to a difference to more than one group within the take advantage of the innovation occurring in that company, he says. “Therefore you have to look ” area that may not be available with a customized those decisions more as a platform. ” platform. But it was easier said than done. “You An example of this is how different business units have to get people on board because complexity interact, and provide information or support for is institutionalized over time and people have to the same customer, Mirchandani explains. “At understand why the change is good. ” the end of the day, you don’t want fragmented systems with different people looking at things Learning and Mentoring through different lenses. It is important to view Mirchandani has had mentors in his career. Early such activities as building a corporate asset. As you on, he recalls one telling him not be afraid to ask get bigger or more sophisticated, you have to step questions, and to do so respectfully. “It is not back and ask – what is important to the company about being belligerent or in-your-face, he says. ” and for the enterprise? And that can be frictional.” “If you have a question in your mind, you can be Resolving differences is best done by getting sure somebody else also has that question. Also, ” people to the table “to understand the bigger asking questions helps one to understand the picture and to find the right governance model, ” small steps in a process and to develop an eye for says Mirchandani. It is also helpful to measure detail. These days, as he scouts for talent, he looks the impact of IT expenditures, such as how it for people with passion. “I have all the time in the adds value to the business and how it provides a world for people who have a sparkle in their eye competitive edge. That keeps out activities that do when telling me about the next cool thing or the not add value, he explains. difference they want to make. ” Collaborative exercises often secure the required support, but are not a silver bullet. “In some cases Sanjay Mirchandani | 4
  • 5. ING BEYO LV O WIPRO | Knowledge@Wharton ND EV CI OGY IN F O R O OL AT HN M IO N TEC This article was produced by Knowledge@Wharton, the online business journal of The Wharton School of the University of Pennsylvania. The project was sponsored by Wipro Technologies. www.wipro.com http://knowledge.wharton.upenn.edu The Wharton School of the University of Pennsylvania — founded in 1881 as the first collegiate business school — is recognized globally for intellectual leader- ship and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global busi- ness community. The School has 5,000 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 annual participants in executive education programs; and an alumni network of 88,000 graduates. About Knowledge@Wharton Knowledge@Wharton is the online business analysis journal of the Wharton School of the University of Pennsylvania. The site, which is free, captures relevant knowledge generated at Wharton and beyond by offering articles and videos based on research, conferences, speakers, books and interviews with faculty and other experts on current business topics. The Knowledge@Wharton network — including Chinese, Spanish, Portuguese, Indian, Arabic, Israeli and High School editions — has more than 2.1 million subscribers worldwide. For more information: http://knowledge.wharton.upenn.edu About WIPRO Technologies Wipro Technologies, the global IT business of Wipro Limited (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing company that delivers solutions to enable its clients do business better. Wipro Technologies delivers winning business outcomes through its deep industry experience and a 360 degree view of “Business through Technology”— helping clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, a practitioner’s approach to delivering innovation and an organization wide commitment to sustainability, Wipro Technologies has 135,000 employees and clients across 54 countries.