1. *Axel, Bobby, Ezra, Kelvin, Maya, Sadrakh

3. BUILD A NETWORK OF ALLIANCE
Should be composed of specialist partners:
oProduct/service supply
oDistribution
oCustomer
communication
oSupport services

5. 1 CHALLENGES
2 CHARACTERISTICS
3 FACTORS

6. 2 3

7. WHAT ARE THE
OBSTACLES FACED
WHEN FORMING
STRATEGIC ALLIANCE?

8. 1:
AUTONOMY

9. 2:
FORWARD MOMENTUM

10. 5:
FOCUS ON EXTERNAL
ENVIRONMENT

11. 4:
POLITICKING

12. 5:
INNOVATION

13. 6:
LEARNING

14. 7:
PEOPLE

15. 8:
‘BLACK BOX’

16. 9:
CULTURE

17. 1 2 3

18. HOW DOES A
SUCCESSFUL STRATEGIC
ALLIANCE LOOK LIKE?

19. FACT #1:
VENTURES TEND TO BE MORE SUCCESSFUL WHERE PARTNERS ARE
HOMOGENOUS

20. FACT #2:
VENTURES ARE LESS SUCCESSFUL WHERE NEITHER PARTNER HAS
PRODUCTS, SERVICES, ASSETS, OR EXPERIENCE RELATED TO ITS
VENTURE

21. FACT #3:
VENTURES LAST LONGER BETWEEN PARTNERS OF SIMILAR
CULTURES, ASSET SIZES AND VENTURING EXPERIENCE LEVELS

22. 1 2 3

23. “ The best way to find out if you can
trust somebody is to trust them.”
- Ernest Hemingway

24. WHAT ARE THE SEVEN
CRITICAL TRUST ELEMENTS?

25. DO NOT
PLACE
BLIND
TRUST

26. RESPECT
BOUNDARIES

27. DEMANDS LEARNING

28. REQUIRES TOUGHNESS
(ESPECIALLY WHEN WRONG MATCHES ARE MADE)

29. CO-FUNCTIONING COMPONENTS

30. REQUIRES PHYSICAL CONTACT

31. MULTIPLE
STRONG LEADERS

32. BUT MOST OF ALL:
KNOW
WHEN TO
SAY
GOODBYE

34. THANK YOU
PG 489-492 OF PEARSON INTERNATIONAL MARKETING
CREDIT IMAGES BY GOOGLE
DESIGN BY MAYA