So, as a business and app owner, you have to put up tough fight to retain the user’s attention, and a basic requirement to be fulfilled is a seamless user experience. If your app doesn’t have good usability, you’re practically driving users away. To help you get the most out of mobile app usability testing, we share tips for you to follow. Read the complete post here: https://www.embitel.com/blog/ecommerce-blog/6-hacks-to-improve-mobile-app-ui

1. Embitel Technologies International presence:
6 Hacks to Improve Mobile App UI

2. Embitel Technologies International presence:
When a business decides to invest in mobile app development, app usability
testing is one of the critical pre-launch requisites.
While the average usage of mobile apps is growing fast (shopping apps
included), the apps that really get the user’s attention are few.
Of the approximately 24 apps used in month by a person, 80% of his ‘app time’ is
spent on about 5 apps only.

3. Embitel Technologies International presence:
6 Hacks to Improve Mobile App UI
A report from Forrester Research reveals that of the approximately 24 apps
used in month by a person, 80% of his ‘app time’ is spent on about 5 apps only.
So, as a business and app owner, you have to put up tough fight to retain the
user’s attention, and a basic requirement to be fulfilled is a seamless user
experience. If your app doesn’t have good usability, you’re practically driving
users away.
To help you get the most out of mobile app usability testing, we share tips for
you to follow.

4. Embitel Technologies International presence:
1) Platform & device issues
Native mobile apps are built for a specific platform, for instance native
Android apps work efficiently on Android. But even if you have identified
your target audience and chosen an appropriate platform, there are the
various devices to consider.
Test the user’s journey on various platform versions and on various
devices. Poor response to app because of device issues can be really
discouraging.
6 Hacks to Improve Mobile App UI

5. Embitel Technologies International presence:
2) Test, test, and then test some more
Where should you place the ‘add to cart’ button—next to the product, or
below it? Should you offer product variants in thumbnails or with a
hyperlink?
When developing an ecommerce mobile app, the questions are many
and most of them are resolved by assuming the user’s behavior.
Don’t guess! Test instead. Create versions and do A-B testing, and then
compare the results. Asking a user what he prefers may yield one
response, but his actions when using the mobile app may actually show a
different tendency.
6 Hacks to Improve Mobile App UI

6. Embitel Technologies International presence:
3) Test regularly
If you have partnered with a mobile app development company that
follows the agile method, this is easy to implement: test at regular
intervals, instead of completing all development and then testing at the
end.
Imagine going through weeks, or months, of development, and then
testing only to find glitches or bugs that require you to go back to square
one. Testing at the end of each phase means you can rectify issues as you
go and have a robust app by then end, without significant delays.
6 Hacks to Improve Mobile App UI

7. Embitel Technologies International presence:
4) Fine-tune the navigation
Good navigation has one goal—aiding the user journey with as few clicks
as possible.
Imagine examining a t-shirt on an ecommerce app, but you have to go
back to the product list every time you want to compare with a different
size or colour. Or having to go to a different page each time to read
return/exchange information regarding the t-shirt. The user’s journey
becomes tedious and he is being directed away from the product page.
So instead of letting users have to search for the frequently required
features, anticipate and offer them in a convenient location that
minimizes the need to keep clicking.
6 Hacks to Improve Mobile App UI

8. Embitel Technologies International presence:
5) Recreate the end-user’s environment
Apps are usually developed and tested in a mildly active environment of
a lab or office, where interruptions are few and far between. But that is
not how apps are often used.
Last year, a mobile wallet company found that 39% of Londoners were
shopping on their phones while on the underground rail, a figure that’s
likely higher in m any other places around the world. In such scenarios,
people sometimes lose connectivity, or have to shut the app suddenly to
alight their destination, and so on. You can boost your app’s usability by
factoring in the actual setting customers will be using your app in, and
develop features accordingly.
6 Hacks to Improve Mobile App UI

9. Embitel Technologies International presence:
6) Customer convenience
Go through the user’s journey and identify points where you can offer
convenience. For instance, promote items based on his browsing history
so he doesn’t have to go search for them again. If he has already gone
through the browse and selections, autofill the shipping and payment
information instead of requiring him to fill it out all over again.
These sort of conveniences may not seem to be make or break, but the
go a long way in making your app user friendly and helping users return
to your app.
6 Hacks to Improve Mobile App UI

10. Embitel Technologies International presence:
Read the complete blog post here.
Do you have a great app idea in your mind? Book a free session with our
mobile app development consultants to evaluate your project idea and
provide you free guidance on the project implementation.