Most businesses know that it is important to create content to attract their potential customers, the problem is that very few have a clear strategy for what type of content their audience should see, and when they should see it. After working personally with over 100 companies Azriel Ratz has mastered the exact strategy for on how to structure your content to get people to learn about your business, get excited for to learn about your products and make them loyal customers. Takeaways: 1. Creating a marketing funnel that actually sells 2. Learning to build targeted audiences based on specific triggered events 3. Structuring landing pages to increased time on site and conversion rate -Developing content strategies that get audiences to take action

1. CREATING THE RIGHT CONTENT FOR YOUR
MARKETING FUNNELS
Azriel Ratz
CEO, Ratz Pack Media

2. WHY SHOULD YOU LISTEN
TO ME?
1) 7+ years experience running
Facebook Ads.
2) Managed ads in B2B, B2C,
Business Coaching, SaaS,
eComm, Online Publishers,
Apps, Music, Health, Non-profit,
etc.
3) Worked with many brands
including, Daily Dot, Diggerland,
Thinkific, Sabrina Philipp and
Postmodern Jukebox.

3. FUNNEL
What caused your previous customers to connect with you?
What got them to engage?
What got them to become a lead?
What got them to buy for the first time?
What got them to become loyal customers?
WE NEED TO REPLICATE THIS PROCESS

4. ATTS
Awareness - Reach people who don’t know you
Transformation - Shows your potential buyer how their life,
business, relationship, etc., will change after they have worked
with you.
Taste - Let them see what it would feel like to work with you
Sale - Targeting hot leads in order to buy

5. AWARENESS
These people don’t know who you are, so they need a
reason to care about you.
You must show them that you:
Understand their problems
Sympathize with them
Have a solution to their
problem.

6. AWARENESS
Each ad should have a video ~4-6 minutes long, walking
through the following process:
Using Their Pain to Grab Attention:
“Are YOU the reason why your business has not
achieved success?”
“Summer is coming, are you ready?”
“Why does dating need to be so hard?”

7. AWARENESS
Each ad should have a video ~4-6 minutes long, walking
through the following process:
Bring them close with empathy:
“It makes me sad to watch others go through this”
“I went through the same thing”
“You are not alone!”
“It could happen to anyone”

8. AWARENESS
Each ad should have a video ~4-6 minutes long. walking
through the following process:
Excite them by presenting your solution:
“It’s time to take action”
“You can have everything you want in life”
“Things should be different, and they can be!”

9. TRANSFORMATION
Through using the AWARENESS ads, your target market
will begin to “see you everywhere.”
Now you need to show them why they should care:
How will knowing you help them in the future?
What will they look like after they work with you for a few
months?
Show them what success looks like

10. TRANSFORMATION
“You must focus on
transformational value over
informational value”

11. TRANSFORMATION
These ads should be shorter ~2-4 minute videos that
show them what they can achieve.
“You’ll be left asking yourself why you didn’t start sooner”
“It’s time to make your first 5 figure month!”
“Never have empty seats in your mastermind again!”

12. TASTE
Once your audience knows and connects with you, they
will still need incentives before they’ll buy your high
ticket product.
You need to convince them to take the next step, to
develop a greater relationship with you.
Give them the opportunity to sample your service for a
low price.
After experiencing and understanding the value of your
service, they will begin to imagine how good the paid
product must be.

13. TASTE
These ads should be shorter ~45 second-1.5 minute videos that
give them the opportunity to experience your service:
“Download the same sales script that has made me $500,000!”
“Try this 2 week fitness schedule for FREE”
“Meal prep doesn’t have to take hours! This checklist will help
you get it done in 30 minutes or less.”
MAKE IT A NO BRAINER OFFER

14. SELL
At this point, your audience is ready to buy, they just
need to be asked.
Way too many businesses think that this step will
happen on it’s own - IT WON’T.
Give them an offer they can’t refuse by making the sale
relevant to them and the transaction as easy as
possible.

15. SELL
These ads should be shorter ~15-30 second videos
that give a strong call to action
“It’s time to BUY!”
“If you were waiting for a sign, THIS IS IT!”
“You already know this will change your business,
take action now!”

16. BUILD THE PROCESS
When building ad campaigns, start with the last step!
1. Create sale ads that target your existing audience (email
subscribers, website visitors, FB page likes, etc.)
2. Build taste ads that target those who have heard
of you (page engagement, video viewers, etc.)
3. Create awareness and transformation ads
for wider audiences (lookalikes, interest/behavior
based targeting, etc.)

17. GET MY FB
ADS
COURSE
FOR FREE!
WHERE TO FIND ME:
Facebook: Ratz Pack Media
Instagram: Ratz Pack Media
LinkedIn: Azriel Ratz
Email: Aratz@RatzPackMedia.com
Twitter: @RatzPackMedia
Juno: Oh, c’mon now…
Go to
Courses.RatzPackMedia.com
and Use Coupon Code:
Knawledge