Gender in Crowdfunding (Based on Kickstarter Data)
Top 10MostFundedCampaigns
none were created by females
$
$
$
$
$
$
$
$
$
$
82 Campaigns
only 6 were created by females or
had females in the founding team
that raised over $1 million
Created by females
7%
Created by males
93%
The most funded campaign created by a female is #37 on the list.
TOP categories by funding /top
10 campaigns
Most “Female Fiendly”
Categories/Top 10 campaigns
Screenshot Of The Live Campaigns
Raised Over $20,000
“Female friendly”
categories are among the least funded on
Kickstarter. They’ve raised $40.7 million
(3%of all Kickstarter money)
Among serial backers
the vast majority are males
Women are mostly looking
for “friends and family” type of
funding, so they are more successful
in small(under $5,000) projects.
MM
3%
Gender
in Crowdfunding
Based on Kickstarter DATA
Conclusions
Male dominatedcategories have
the strongest Kickstarter communities.
$
The higherthe amount of money
raised by a project,
the lowerthe % of female creators
But for a business level of funding
female entrepreneurs
reach success rates similar to those
in VC or angel financing
Games
10
9
8
7
6
5
4
3
2
1
0
Film
Design
0 1 1
=
Dance
Theater
Journalism
6
5
4
10
9
8
7
6
5
4
3
2
1
0
100%
85% 94% 98%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
$20,000-$50,000 $50,000-$100,000 <$100,000
Female
Male
Male
Female
Female
Male
www.CrowdfundProductions.com
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