R&D costs have been rising steadily over the past few years, fueled by a strong economy and healthy corporate earnings. This is not likely to continue. As the economy slows down and earnings shrink, R&D programs will also feel the pressure. R&D will be asked to continue to deliver with fewer resources and funds. R&D has to come up with new strategies and processes to stay innovative and competitive. While there is no specific recipe to address this issue, there are strategies that can be leveraged and tailored to face some of these challenges.