E-COMMERCE TRENDS

09h00 Welkom + agenda Peter Somers
09h05 Trends en evolutie E-commerce Greet Dekocker
09h25 Omni-channel in de praktijk Cis Scherpereel
09h45 Your eCommerce experience: Magic or tragic? Miech Rolly
10h05 What's your online location strategy? Chris Hoogwys
10h25 E-Commerce logistiek Peter Somers
10h45 E-Commerce pack Carole Lamarque &
Elke Kraemer
11h05 Vragen & Antwoorden all
11h20 Rondleiding e-fulfilment Peter Somers

The image part with
SafeShops.be
It’s all about trust

Is an open, accessible community with the purpose to
generate confidence in digital trade and e-commerce.
We assist webshops to develop their online businesses.
We help our members to be trustworthy towards the consumer
by verifying their legal, security and privacy compliance.
Once webshops pass our verification they are awarded by the
SafeShops label, which is a representation of trust.
It’s all
about
trust

As a knowledge platform we also offer guidance to
our members trough trainings and events, and
represent them in Belgium and Europe.
In only a few years SafeShops was able to engage
and verify 300 trustful organisations.
300 trustful
webshops

3,095 More
online players in
2016 vs 2015
That’s an
increase of
26%

14.000
webshops
250
new
webshops
every
month

3,188
6,680
1,530
352
72
11,822
4,232
8,504
1,709
391
81
14,917
O CCAS I O N AL < 1 2 T X/Y MI CRO < 1 0 0 K S MAL L > 1 0 0 < 1 MIO ME D I U M > 1 M < 1 0 M L ARG E > 1 0 M T O T AL
92,6% of the growth in merchants is situated in the Occasional and Micro segment
2015
2016
+33%
+27%
+12%
+11%
+12.5%
+26%NUMBER OF ONLINE PLAYERS
92,6% = (1044 + 1824) / 3095

Belgian players take back market share from international players
Based on Belgian online consumer spending*
50%50%
56%
44%
2015 2016
International Belgian merchants
Data source : 2015: 4,09B / 8,2 B compared to 2016: 5B / 9 B

13
Transaction value
22%
To a high of
5.001€ BILLION

1
2 3
Top 3 E-commerce Sectors
Source: Ingenico
E-commerce in Belgium

Payment
32%
30%
12%
8%
6%
7%
Comeos, Insites Consulting 2016
MOBILE
OFFLINE

Source: Econsultancy Multichannel Retail Survey
Respondents had
abandoned a
purchase online due
to unsatisfactory
delivery options.
Delivery

”Digital trade is constantly
growing. However only 64% of the
Belgian population shopped
online last year. Hence trust is still
lacking.”

The image part with
It’s all about Trust

The image part with
Meaning of online trust for the consumer?

The image part with
Respect the law

The law
1. General conditions
2. Identity
3. Order process
4. Price indications
5. Distribution – and other costs
6. Communication costs
7. Payment possibilities
8. Complaint procedure
9. Duration agreement
10. Guaranty
11. Extra information
12. Return policy
13. Communication of return policy
14. Confirmation of order
15. Order with payment obligation
16. Delivery
17. Personal data
18. Cookies
19. Opt-in
20. E-mail promotions

78% 75%
60% 60%
21%
20% 21%
21%
24%
34%
2% 3%
19% 15%
45%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Cookies IP-adres Phishing HTTPS 3D Secure
Ik weet wat dit is en wat het doet Ken ik van naam, maar weet niet wat het is of doet Nooit van gehoord
Consument kent in hoge mate de veilgheidsbegrippen
Enkel 3D security is slechts bij 21% van de online shoppers gekend
Q1.15. Welke van onderstaande begrippen ken je? (N=522)

There is no such thing as absolute security, but please try…
Security Seal
Passive Test (SSL / Phising / DNS – test)
Active Test (Hacking test/ Password control)
Questionnaire (Dataclassification/ use of encryption / security policy/…)
Toolkit

The image part with
Do not mess with my data

GDPR
General
Data
Protection
Regulation

Start to
GDPR
Self-assessment
Standard contracts

44 %
leestaltijd reviews voordat hij
overgaat tot eenonline aankoop

Maar …
47%
Schrijft zelf nooit een review

www.SafeShops.be
info@safeshops.be
SafeShops_be
Safeshops.be
Safeshops.be
SafeShopsbe
THANKS

OMNI-CHANNEL
IN DE PRAKTIJK
Cis Scherpereel, Mex United
DUVAL UNION ACADEMY – 21/6/2017 –SINT-NIKLAAS

www.mexunited.be
MARKETING
& E-COMMERCE EXPERTS
Cis Scherpereel

“It is not the strongest of the
species that survives,
nor the most intelligent.
It is the one that is the most
adaptable to change.”
Charles Darwin

CONVENIENCE
EXPERIENCE
HAPPINESS

The difference between
TILL and THRILL

The difference between
TILL and THRILL
At the end,
it’s all about people.

www.mexunited.be
MARKETING
& E-COMMERCE EXPERTS
Cis Scherpereel€
20
24,95

Your eCommerce experience:
Magic or tragic?

Current situation:
Products in grids

Have brand experience in your
eCommerce

Let people shop in the moment of inspiration
Have shoppable products anywhere on your website
Offer alternatives to the grid
Immerse your brand in the shopping experience
Have brand experience in your eCommerce

miech@nineoclocksomewhe.re - +32 476 34 60 33

E-COMMERCE
OPPORTUNITY OR THREAT?
PETER SOMERS - CEO SPRINTPACK
A-Z ECOMMERCE
24 MAY 2017 – SINT-NIKLAAS

consulting
Logistics &
packaging innovation
logistics
Web IT & efood
e-Commerce
Today

The past
International
Domestic
parcel business
Member of the
Executive
Committee
Innovation
Grocery Delivery

1995+ 2010+ 2015+ 2020+
Music
Photography
Video Rental
Print
Media
TV
Travel
HR
Retail
Healthcare
Automotive
Education
Telco
Food
FMCC
Banking
Insurance
Alll save
havens will be
subject to
digital
disruption
The Waves of Disruption are happening …

Why is this happening?
Let’s understand some facts first !

2016 E-COMMERCE WORLDWIDE
$1,9
TRILLION
24%
YOY
GROWTH

§ Alibaba sales: $ 17,8 billion
§ Mobile sales accounted for 82%
§ $1 billion sales per hour (first 12h)
§ First hour US$ 5B of sales or
$83M/h
§ Alipay processed over 144.000
transactions per second
§ Cainiao (global tracking provider)
processed 657 million delivery
orders
China Single day 2016 in a nutshell

Let’s put this in perspective
$5B
IN
1 HOUR
EUR
25,5B
IN
1 YEAR
FOOD RETAIL MARKET BELGIUM
IN 2015 – 7.161 STORES

e-Commerce grows and works but it
should be our concern that of every
incremental $ sold online, Amazon
takes 60%

Business Model
SELLER
MARKET
PLACE
ECOM
SERVICE
PROVIDER
Amazon 2014 2015 2016
Sales $89B $107B $136B
Net income -$0,2B $0,6B $2,4B

1
2 3
107
Who will win the battle?

Walmart is panicking and buys Jet.com

Not only retailers are hurt by Amazon
55% of
searches take
place on
Amazon
instead of
Google

The challenge now is not buying
online, but to get the things we buy to
us in an ever shrinking window of
time

E-Commerce forces last mile players
and start-ups to develop
new delivery methods

Pick-up in chilled parcel locker

This creates a need for advanced
technical solutions

Need for cold chain compliance

Also in the world of logistics Amazon
is becoming a threat for many players

Amazon files patent for mobile
3D printing delivery trucks

Amazon bought Whole Foods for $13,7 billion

Amazon keeps expanding its empire

Will Amazon have its own airport soon?

There is a difference in mindset
between the challengers like Amazon
and the incumbents like Walmart

Nobody can ignore the reality
of the Internet of Things today

Traditional retailers, brands, FMCG will need to
figure out their eCom strategy

Almost everything is mobile now

Smell for product sharing
Wake up and
smell the bacon

Sensor based Replenishment: 30% by 2025

Importance of physical stores (Globetrotter DE)

Solve your E-Commerce challenges
with integrated solutions

MARKETING
Strategy &
Action plan
E-PAYMENT CUSTOMER CARE
REVERSE LOGISTICS
& RECONDITIONING
E-SHOP FINANCE & ADMIN WAREHOUSE HANDLING DISTRIBUTION HAPPY CONSUMER
MARKETING
TRANSACTIONAL
= REPEAT PURCHASES
EXTERNAL
STOCK
All-in one solution for your eCommerce Supply Chain

delivery
solutions
web
services
B2B/B2C
fulfillment
Integrated partner

§ SprintPack organises fulfilment and
delivery for all webshop sales to
consumers worldwide
§ Tailor-made packaging
DELIVERYFULFILMENT HAPPY
CUSTOMER

delivery for all webshop sales to consumers
worldwide
§ Tailor-made packaging
CUSTOMER

delivery for all webshop sales from Belgian
consumers
§ Strong loyalty programm
§ Tailor-made packing of biscuit types in
special packaging
CUSTOMER

§ SprintPack selected to organise the
fulfilment and distribution for EMEA
§ Temperature controlled fulfilment and
shipping
CUSTOMER

CUSTOMER
§ SprintPack selected to organise fulfilment
and delivery of Pernod bottles, glasses and
merchandising
§ Parcels and heavy weight items like
parasols (65kg)

CUSTOMER
delivery to all pubs in Belgium of
glassware and merchandising (B2B)
delivery for all webshop sales from
Belgian consumers (B2C)

CUSTOMER
WEB SHOP PAYMENT - ADMIN
§ Duval Union, Zibbra ans SprintPack selected
to develop web shop and organise
fulfilment, delivery & payment
§ Subscription model of coffee machines and
pads
MARKETING

and delivery of:
§ Sergio Herman books
§ The Jane
§ Strandhotel merchandising
CUSTOMER

and delivery of:
§ Demeyere high end coockware
§ Zwilling articles
§ Promotions and events
CUSTOMER

1 E-Commerce is catching up in Belgium, many new
initiatives are launched and still a lot of growth
potential for all segments
2
3
E-Commerce is only at the beginning of something
exiting new
There is a need for fully integrated solutions to allow
the webshop to focus on sales & marketing only

Thank you for your
attention
Q&A
Peter Somers
peter.somers@sprintpack.be
Mobile: + 32 475 46 35 24

DUVAL UNION
INNOVATIVE MARKETING

OUR TEAM OF
INNOVATING
CONSULTANTS

Online consumer
spending
rose by 10%
in 2016.
9 billion euro’s
sold online in
Belgium!

eCOMMERCE
Comeos – Ecommerce 2016
37%
64%
of the Belgians made
an online purchase
of online purchases are
extrapurchases

Frequency of purchase

Buying Frequency

Online all the time
Average British household
owns 7.4 internet devices
56%31%
9%
4%
Online Sales Belgium
Laptop Desktop Tablet Smartphone

Device usage in a typical day
Google 2017Google 2017

1. Mobile. Mobile. Mobile.
2. Mobile payment and loyalty apps
3. Personalization and customization
4. Increasing same day delivery
5. Social selling
HOW ARE THESE TRENDS REFLECTED IN YOUR ECOMMERCE?
29% OF CONSUMERS WOULD BE
WILLING TO PAY EXTRA FOR
SAME-DAY DELIVERY
#

MARKETING
Strategy &
ACTION PLAN
E-PAYMENT CUSTOMER CARE
REVERSE LOGISTICS
& RECONDITIONING
E-SHOP FINANCE & ADMIN WAREHOUSE HANDLING DISTRIBUTION HAPPY CONSUMER
MARKETING
TRANSACTIONAL
= REPEAT PURCHASES
EXTERNAL
STOCK
LEGAL&TAX
eCommerce Supply Chain
CERTIFICATION

eCOMMERCE PACK
eCOMMERCE
STRATEGY
PARTNER
REVIEW
IMPLEMENTATION RECURRING
BUSINESS
1 2 3 4

1.eCOMMERCE STRATEGY
• Training: The future of eCommerce
• Lean business model canvas
• Strategy Checklist: eCommerce
• Strategy: Logistic and Distribution
• Certification Approach
• Legal & Tax requirements
• Strategy: Happy Customer
• Marketing Plan (Year) and Business Case
Deliverables

PHASE 1 PHASE 2 PHASE 3 PHASE 4
Day1… … Day 90
INTAKE
W1 W2 W3 W4
The Future of
eCommerce Training
Lean Business
Canvas
D2
Lean Business
Canvas workshop
Distribution & Logistics
Strategy Workshop
Distribution & Logistics
Strategy
Legal & Tax
Requirements + Certification
Approach Training
D3
Current Marketing
Plan Assessment (As Is)
D4
Finance & Business
Case Workshop
Marketing
Year Plan
Document
& Happy
Customer
& Repeat
Purchase
1.eCOMMERCE STRATEGY
eCommerce
(Needs/Checklists/RFP)
D1

2. PARTNER REVIEW
• e-Payment
• e-Shop, IT-platform
• Finance & Admin
• Warehouse, Handling & External Stock
• Distribution recommendations
• Customer Care
• Reverse logistics & Reconditioning
Requirements & selection

3. IMPLEMENTATION TRACK
eCOMMERCE
MARKETING MGT
LOGISTIC &
DISTRIBUTION MGT
IT PLATFORM
MGT
RECURRING
BUSINESS
1 2 3 4
End2End eCOMMERCE PROJECT MANAGER

3. IMPLEMENTATION TRACK
• MARKETING MGT
• LOGISTIC & DISTRIBUTION MGT
• IT- PLATFORM MGT
End2End
eCommerce
PROJECT MGT

eCOMMERCE PACK
TOTAL PREDICTABEL: TIME & BUDGET
eCOMMERCE
STRATEGY
PARTNER
REVIEW
IMPLEMENTATION RECURRING
BUSINESS
1 2 3 4

VALUEPROPOSITION
1. Predictable budget
2. Timing predictability
3. Clear ROI eCommerce project
4. No supplier management
5. End-2-End project management
6. Sourcing experience
7. Integration between the components
8. Continuity guaranty
Unfair advantages

Industry Customers E-fulfilmentwebshop distribution
Snapshot of customer cases
eCOMMERCE EXPERIENCE
Fashion
Lifestyle
Food &
beverages
Others

LOOKING FORWARD
TO YOUR CHALLENGE

ELKE KRAEMER
elke.kraemer@duvalunion.com
+32 492 588 690
Elke_kraemer
FOLLOW ME ON TWITTER

E-COMMERCE TRENDS

Recommended

Recommended

More Related Content

Similar to E-COMMERCE TRENDS

Similar to E-COMMERCE TRENDS (20)

Recently uploaded

Recently uploaded (20)

E-COMMERCE TRENDS