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The pros and cons of revamping your website

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http://www.elisepitterle.com Know the few things you should be doing to use your website design as a marketing tool from an Online Marketing Consultant. For more information or to get help with designing a website for your business, visit Internet Marketing Service Phoenix.

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The pros and cons of revamping your website

  1. 1. The Pros and Cons ofRevamping Your Website
  2. 2. The internet and other new technology has had asignificant negative impact on the viability of traditional advertising methods such as
  3. 3. direct mail, newspaper ads,yellow pages, telemarketing,email marketing, and even TV and radio advertising.
  4. 4. Due to the internet with its vastquantity of information, and the fairly recent advent andwidespread availability of smart phones,
  5. 5. a large segment of the market no longer obtains their information from the advertising methods mentioned awhile ago.
  6. 6. What do these changes meanfor small business?
  7. 7. This means that the businesswebsite is just as important as the physical storefront and its location.
  8. 8. The appearance and content are the virtual equivalent of the physical storefront.
  9. 9. No traffic means no sales.
  10. 10. The location of a site in the search results is the equivalent of the physical location of the store or business.
  11. 11. Every business owner knows thatif they are hard to find or difficult to get to, this will mean fewer customers.
  12. 12. Now that we understand theimportance of using the internet and having a website for marketing purposes,
  13. 13. let’s look at the pros and cons of redesigning your website.
  14. 14. Here are some not-so-good reasons (the cons) –
  15. 15. because it hasn’t been redesigned in a whilein order to incorporate the new company look intothe websiteto please the whims of the creative departmentbecause the boss said to do it
  16. 16. Better reasons (the pros) would be:
  17. 17. because the redesign will attract moreprospectsbecause it will convert more leads intoclientsto help build the company brand.
  18. 18. Something to Keep in Mind
  19. 19. Remember that you need to separate out the valid reasoningfrom the emotional justifications,even if a foot or two gets stepped on.
  20. 20. Know the few things you should be doing to use your websitedesign as a marketing tool from an Online Marketing Consultant
  21. 21. For more information or to gethelp with designing a website for your business, visitInternet Marketing Service Phoenix
  22. 22. www.elisepitterle.com

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