Volkswagen is trying to reestablish its self as a powerhouse in he automotive industry

1. Media Communication
Plan Presentation
By Elijah Ashley
Professor Instructor: GREGORY DLABACH
Date 11/9/15

2. SLIDE SHARE MEDIA PRESENTATION
 http://www.slideshare.net/elijahash/volkswagen-54932913

3. Introduction
The purpose of a communications department is to keep community abreast of
important and positive news. The communications department will be
responsible for sharing all changes and updates to the company. Volkswagen will
have to work hard to reestablish its self as powerhouse in the automotive
industry
Many automotive powerhouses communicates with stakeholders through an
specialized department. The department can be categorized into :
 Informal
 Strategic Marketing
 Web Communications
 Public Information

4. Launching communication plan
Some ways that Volkswagen will launch the communication plan will include
some of the following strategies.
 Phone- short surveys after calls end
 Meetings- with consumers once a month to check on concerns
 Newsletters- with new updates
 Interviews- interviews with company leaders and managers
 Online- accepting online reviews and posting updates.
 Flyers
 Grand reopening party!!!!!( reestablishing who they are )

5. Technology
Websites
Blogs
Facebook
Twitter
Google Apps
Direct Emails
Twitter
Remind 101 ( text messaging service)

6. Effectiveness of the mangers
Managers must make sure employees are worried how the transformation may
change their roles and responsibilities; and knowledge to perform in the changed
environment
Employees are concerned if they will be able to master the needed skills and
managers must ensure they have the skills needed
Managers must ensure that employees are made aware of the change initiative and
the benefits.
Managers should continue to communicate with employees about the changes that
have been implemented throughout the company.
Managers that the organizational may have positive results in Volkswagen but not
necessarily bring positive results from the employees.

7. Feed Back
1.Accept continuous improvement as a "VALUE" of Volkswagen;
included it in all
2.Volkswagen leaders should do it not through direction but by
empowerment/Involvement/suggestions
3.Create an environment of continuous learning amongst all
employees
4. Create an atmosphere of people care, dignity, positivity, inspiration,

8. Turning the negative into positive
-Volkswagen should take it personally but not emotionally. Understand it, wrestle with it and come up with an
adjustment and response that maximizes output for the total company
-Regardless if the negative feedback is warranted or not, it stems from somewhere. Whether it’s a misperception,
miscommunication or the company failing , the feedback exists for a reason. Volkswagen will figure out why
and rectify it
-The customer is always right. It might be difficult, but if Volkswagen can deal with them in a polite and
thankful manner, they will ultimately benefit now and in the long run.
-Contact the person – or business – to ensure that they are happy with the steps that you have taken to rectify
what they thought was wrong about Volkswagen. Each consumer is equally important and everyone’s opinion
matters.
-

9. Affecting change
What role will the communication plan play in the change process?
Many members of the Volkswagen organization are innovative and eager to contribute
their insights and suggestions for improvement throughout the entire Volkswagen
family
Displaying your commitment to change
The majority of employees are wavering between adapting to the changes and actively
resisting change. Volkswagen must give the employees a reason to change for the
better

10. Communication plan media
 The objective which is to improve the way that Volkswagen company in
viewed by all
 The goals is for every Volkswagen to be safe and all information reported is
accurate
 The consumers , business leaders and all automotive leaders will be made
aware of the new and improved Volkswagen company.
 The company will allow media access to records and reports with consistent
updates.

11. Challenges/Issues
 Expectation of the automotive /Community need to be met.
 Developing programs which returns a diverse community return/feedback.
 Resources needed to reach largest possible percentage of consumers and all other
stakeholders
 Community supporters are scarce due to bad reputation
 Funding to access possible communication resources can be unavailable.
 Perception of Volkswagen effects efficient communication.
 Establishing effective communication is time sensitive
 Communication lines take time to develop.

12. References
 http://www.usatoday.com/story/money/cars/2015/11/09/volkswagen-diesel-
emissions-software-debit-cards-gift-cards-compensation/75451982/
 http://www.bloomberg.com/news/articles/2015-10-05/evoking-think-small-
urged-as-primary-vw-message-post-crisis