Audience research is crucial for organizations to understand what their target audience wants from a product. The document discusses conducting audience research through a questionnaire for a young adult male and female target group on their preferences for elements in a music video. The responses indicated a preference for more live band performance over narrative, inclusion of the full band with instruments, and an equal mix of band performance and stop motion animation in the music video.

2.  Audience research is crucial for organisation when creating a
product. It involves asking the public/chosen target
audience their opinions on certain aspects relating to your
product. The data collected then should be referred to when
creating the product. If an organisation listens to the
audience research gathered then the product should be a
success.
 My target audience are young adult males and females, but
mostly males.
 I created a questionnaire and asked 6 young adult males
and 4 young adult females.

3.  Here are some responses –
More live
Band performance
performance, C than actual
rowds, Lights. narrative.
Band with
Band playing at instruments –
a gig or in a guitars and a
studio drum kit

4. Yes
No

5. Singer
Whole Band

6. More Band
Performance?
More stop motion?
Equal mix of both?

7. Gorillaz-Clint Eastwood
I find the cartoons and animation
funny which makes me want to
watch it again.
Katy Perry – California Girls
Because of the bright colours
and extravagant settings.
Tyler the Creator- Yonkers
It’s really simple but effects are
used that make it abnormal and
scary
Such Gold – Four Superbowls, No
Rings
It contains footage of them playing
at many different gigs and reminds
me of when I saw them live.

8. From my audience research I am confident that including
stop motion will be popular with the viewers. I am also
going to include a performance including the whole band
with their instruments. I will split the music video so that I
include an equal amount of performance and stop motion.