In the automotive world, time to market and innovation are critical. This includes digital solutions driven by software teams. Audi Business Innovation (ABI), a subsidiary of AUDI AG, uses Elastic to provide observability as a service to all developers within the VW-Group, helping them rapidly bring digital solutions to market. Learn how Elasticsearch Service helps them focus on delivering value to their customers, while saving time and costs.

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Elasticsearch Service at Audi Business Innovation
Giving developers more time with their customers

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This presentation and the accompanying oral presentation contain forward-looking statements, including
statements concerning plans for future offerings; the expected strength, performance or benefits of our offerings;
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Forward-Looking Statements

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Today´s Speakers
Stefan Teubner
stefan.teubner@audi.de
Team Lead & DevOps Engineer
MSI Platform Team

4. AUDI BUSINESS INNOVATION GMBH
ABI
We move people and
shape the future.

5. We move people and shape the future
ABI-3ABI-2
Development and operations
of digital products, services
and platforms focused on
consumer and retail
Marketing of IT products within
VW Group
Customer-centric development
and validation of sustainable and
digital business models
Consulting through the whole
MVP process starting from
ideation to validation and
implementation
CUSTOMER IT SOLUTIONSBUSINESS INNOVATIONS
ABI-1
Marketing of white label
mobility IT solutions for the VW
Group based on MSI Platform
Providing mobility Know-How
as a Center of Competence
MOBILITY INNOVATIONS
ABI-4
Analysis, Consulting and
Implementation of „Data
Driven Business Models“
PERFORMANCE
MARKETING & DATA

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MSI Platform
OUR MISSION
MSI platform are lightweight, fast and easy to use tools.
OUR GOAL
“We provide the cloud infrastructure and tools which enable
VW Group projects to be successful.”

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Who we are?
▪ Over 5 years we offer services within the VW Group
▪ Customers spread across the VW Group
▪ Small to large development teams
▪ Varied fields of application
▪ International cooperation with internal and external
partners

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Trends in the automotive industry
They all require software!
Autonomous Driving
In-Car Digital Experiences
Battery Electric Vehicles (BEV)
Digitalization
Developers need the right tools at their hands which are easy to
use!

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Functions on Demand
Scenario – Functions on Demand
Microsvc A
Microsvc A
Microsvc B
Microsvc B
Microsvc C
Microsvc C

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Scenario – Other Apps
Functions on Demand
Microsvc
A
Microsvc
A
Microsvc
A
Microsvc
A
Microsvc
A
Microsvc
A
eCom
Microsvc
A
Microsvc
A
Microsvc
A
myAudi
Microsvc
A
Microsvc
A
Microsvc
A
Microsvc
A
Payment
Microsvc
A
Microsvc
A
Microsvc
A

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MSI Logging
OUR GOAL
Provide a fast and easy to use service based on
Elasticsearch to store and analyze logfiles.

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Guiding Principles
Fast Access
Scalable
Reliable
Flexible
Secure
Best Performance
Low operating costs

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Elasticsearch „on Prem“
Overall Architecture
AggregatorCloud Foundry
App A
App B
App C
Fluentd
Fluentd
Fluentd
Elasticsearch
Service Broker

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Overall Architecture
AggregatorCloud Foundry
App A
App B
App C
Fluentd
Fluentd
Fluentd
Service Broker
Elasticsearch Service (ESS)
Elasticsearch Kibana
Elasticsearch Kibana
Elasticsearch Kibana

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Guiding Principles
Fast Access
Scalable
Reliable
Flexible
Secure
Best Performance
Low operating costs
42
Cluster
15mins
Cluster Creation
Logging
29TB
Total Storage
90%
less
support
effort
Updates &
Scaling
within
minutes

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Customer Benefits
Focus on developing software
Make them analyzable
Make them searchable
Store your logfiles in a central place
Make it easy to scale
Secure logfile store

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Summary
• Fully leverage all advantages of cloud computing and SaaS
• Customers have more time to development their apps
Outlook
• Include more functionalities based on ESS (APM etc.)
• Introduce more and more self service for our customer
Summary & Outlook

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Thank you!
Stefan Teubner
stefan.teubner@audi.de
Sources:
• https://upload.wikimedia.org/wikipedia/commons/thumb/3/39/Kubernetes_logo_without_workmark.svg/1200px-Kubernetes_logo_without_workmark.svg.png
• https://unsplash.com/photos/Q1p7bh3SHj8
• https://unsplash.com/photos/S6Bb_UcAFXo
• https://www.docker.com/sites/default/files/social/docker_facebook_share.png
• https://www.elastic.co/brand

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• Earth from Space Background Image: Photo by NASA on Unsplash (https://unsplash.com/photos/Q1p7bh3SHj8)
• Sunset Background Image: Photo by Ales Krivec on Unsplash (https://unsplash.com/photos/S6Bb_UcAFXo)
• Kubernetes Icon Slide 8: https://upload.wikimedia.org/wikipedia/commons/thumb/3/39/
Kubernetes_logo_without_workmark.svg/1200px-Kubernetes_logo_without_workmark.svg.png
• Docker Icon Slide 8: https://www.docker.com/sites/default/files/social/docker_facebook_share.png
• Elastic Icon Slide 8 & 9: https://www.elastic.co/brand
Sources