==== ====Social Networking For Your Businesshttp://607fc3h5rv8s4n3mk71any5z04.hop.clickbank.net/==== ====If your an internet marketer, affiliate marketer, entrepreneur or someone who wants to use internetmarketing on social networks, there are a few tactics and strategies youll need to consider beforegoing after your intended target market.Taking the time to carefully construct a social marketing campaign plan can be the differencebetween success and dismal results. Here are 7 marketing strategies, tactics and questions Iwould consider before attempting to use social media and social networks for marketing online.1. What is the Ultimate Goal you are Wanting to Achieve?Are you wanting to use social networks to brand yourself or your company? If so, then yourapproach would be entirely different than someone who is simply wishing to create numerousbacklinks from high authority page ranked social sites. A branding campaign would obviouslyrequire a bit more time and effort. If your simply taking the shotgun approach and trying to getbacklinks in an effort to rank highly in the search engines, then you may want to create a bufferbetween your social network profiles and social bookmarking efforts. In other words, once youhave used the social bookmarking sites and have created social network profiles that have a linkpointing back to your site, promote and link those sites which already have authority in order togive your main site a little extra boost.2. Hobby or Money Site?If your utilizing social networks to promote your hobby/special interest site then you probably dontneed to overthink your overall social media campaign. On the other hand, if your in this to makemoney, then your social networking profile and efforts need to reflect this in a balanced way. Add afair amount of info, photos, videos and content to your profiles so that you do not give off the vibethat your simply on the social site to promote yourself or your site. Take the time to search outfriends with relevant interests, as opposed to getting trigger happy with friends requests. Joingroups that fall within the target market you should have already identified. Lastly, although youneed to add content to your profiles to mix it up a bit, remember that your trying to drive potentialprospects into your sales funnel or your offer. Your overall goal of your social networking profileshould be focused on this, otherwise you might as well just consider your efforts a hobby.3. Who is your Target Audience/Market/Niche?This may seem obvious to some, but you should consider who it is your trying to market to onsocial networks. Hopefully youve done your homework, researched your niche and determinedthe demographics of who is most likely to be interested in your offer or what your promoting. Forexample, lets say youve identified that males between the ages of 45-55 are more likely to be
interested in your offer, website your promoting, etc. It would not make much sense to spend anenormous amount of time on a social network whos main user audience generally tends to be 14-21 years old. Its a lot like traffic generation. Untargeted traffic, at the end of the day, will only eatup your bandwidth and focusing your efforts on social networks that dont match up with yourtarget audience will only eat up your time.4. Consider Outsourcing Your Social Networking EffortsIt can be quite tedious and time consuming to create profiles, upload content, manage friendsrequests, and everything else that goes along with participating and marketing on social networks.If you have the financial means to do so, you may want to consider outsourcing the tasks ofsigning up on social networks and maintaining the day to day activities that go with it. If your juststarting out, and have more time on your hands than money in your pocket to burn, youll probablywant to manage your social profiles yourself. On the other hand, only you can determine what yourtime is worth. You may just find that its worth spending X amount of dollars per month to outsourceyour social networking efforts so that you can focus on other aspects of your business.5. Consider Purchasing Advertising SpaceMost social networks offer advertising space and in most cases its relatively inexpensive. Maybeyou would like to determine whether its even worth creating a presence on a certain social site.Why not run a small test campaign to see how responsive your target audience is on a givennetwork? Most sites enable you to drill down by various demographics for your ad campaigns, usethat to your advantage and test the waters out. If your ads and offers are converting, keep the adrunning and then take the time to either create a presence on that social network or outsource thattask.6. Remember Why Your There in the First PlaceIts easy to get distracted in our day to day lives. Nowhere is that probably more evident than onthe web, and it could be argued that social networks are the biggest time waster of them all forsome people. Its very easy to look up from your monitor and realize you just spent 30 minutesTwittering about nothing, an hour and a half watching and rating viral videos on YouTube, addingfriends, blocking friends that turn out to be spammers, ignoring spammy bulletins and friendsstatuses on MySpace, installing apps on Facebook, stumbling on StumbleUpon, Sphinning hopingothers Sphinn you back...and before you know it 3 hours have gone by and what have youaccomplished? Oh and dont forget, you havent even checked your email yet. After you skimthrough the spam that made it past your junk folder, and the emails from all the social sites, the"so-and-so" is now following you on Twitter (who happens to be following 3,000 other people whileonly being followed by perhaps 5 people). Are your beginning to get the picture?Social Networks can be a great place to market your offers, brand yourself and your companiesconsidering the sheer number of people who hangout and interact on these sites. Just remembernot to loose track of time, stay focused on your original reason for being on these sites in the firstplace. It can be a great to make some new friends, network a little and all that. But if your mainreason for using social networks is to market yourself or your services and lead people into yoursales funnel, remember that and focus your time strategically.
7. Create a Presence on Smaller Niche Based Social NetworksIf you came across a social network that happened to consist of a small group of avid enthusiastspertaining to the niche market you just happened to be targeting or had an particular interest inyourself, for example, a golfing social network and you were trying to market a golfing productonline as an affiliate... would you consider creating a social profile presence on that particular site?Would you consider buying advertising space on that niche based social site? What if the site wasjust launched and had not yet built up a member base yet, but the site looked like it had a lot ofpotential? There are numerous niched based social networking sites coming online these days.While there is obviously room for more than just one or two players in any given niche basedsocial networking site category, the ones that come across as complete cookie-cutter sites, out-ofthe box scripts and that are never able to attain a decent sized member base will eventually foldand close up shop if the niche is a fairly competitive one. Others will grow over time, evolve and bea gathering point of people who share similar interests. Why not create a profile on these nichebased sites before there are 100s if not 1000s of members so that your profile is the one newmembers see first? Some of these niched based social sites are like diamonds in the rough, justwaiting to be mined, that will grow over time into a highly targeted user base just waiting to bemarketed to with a relevant offer. Personally, Id much rather market to 50 - 100 people on asmaller network whom were obviously prequalified, targeted leads as opposed to joining a socialsite with millions of members and have a 1000 friends to contend with whom are not the least bitinterested in the niche I was targeting or the offer I was trying to present. While your creating apresence on the larger social sites like Facebook and MySpace, try to identify some of the smallersocial networking sites coming online that pertain to your market/target niche and create apresence there while these sites are in their infancy. Who knows, you may just discover a fewniche based social networks that turn out to be hidden goldmines for your market before yourcompetitors do.About the AuthorJason Counts is the founder and creator of FireStorm Marketer, an Internet Marketing SocialNetwork [http://www.firestormmarketer.com]Jasons interests include Internet Marketing, Social Networks, Social Marketing, AffiliateMarketing, PPC Marketing, Web Design and Development.To learn more about Jason Counts, or to register on his internet marketing social network whereyou can upload or watch marketing videos, listen to audios, create a profile, post blogs, writearticles, participate in forums, post classified ads, promote yourself or your websites, sharemarketing ideas and learn from other members, seek out JV partners, download marketingproducts and more visit: FireStormMarketer.Com [http://www.firestormmarketer.com]Article Source:http://EzineArticles.com/?expert=Jason_Counts
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