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"Doing good while doing well" 
Agri-Vie Investment Advisors is a financial services provider authorized by the Financial 
Services Board, Reg nr 33826. 
Agri-Vie is an impact investment initiative by SP-aktif and Sanlam Private Equity. 
Agri-Vie is a private equity investment fund focused on food and agribusiness in Sub-Sahara 
Africa with a mission to generate an above average investment return, as well as demonstrable 
socio-economic development impacts through its equity investments in food and agribusinesses. 
As such, Agri-Vie is styled as an ‘impact investment fund’, harnessing investment disciplines to 
address development challenges. 
The fund was initiated by SP-aktif and Sanlam Private Equity with the cooperation of South 
African and international investors as well as the Makotulo Consortium. The fund’s vision is to be 
a catalyst for sustainable growth in Africa through investing in one of the foundational sectors of 
the continent. 
Agri-Vie seeks to realise this vision through deploying development capital and management 
know-how according to sound investment and business principles. 
INVESTMENT APPROACH 
INVESTMENT FOCUS 
We are a mid-market investor in businesses involved in inputs to, processing, marketing and 
distribution of food and beverage, fibre, timber and aquaculture products. 
As an investor focused on the food and agribusiness value chain, Agri-Vie only in exceptional 
cases invests directly in stand-alone primary production/farming. The following sub-sectors relate 
to our investment focus: 
· Food and beverage FMCG 
· Convenience foods, including fresh packed and prepared foods 
· Protein products including from poultry, aquaculture and beef 
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· Value added dairy products, including yoghurts, desserts, cultured milk 
· Health & wellness products/ nutraceuticals 
· Forestry and timber products 
· Agricultural inputs including seeds, bio-friendly fertilizers and crop-protection 
· Food logistics – cold chain, warehousing, distribution 
· Renewable energy 
· In the context of integrated rural development, Agri-Vie’s mandate includes investments 
in ecotourism. 
INVESTMENT FOCUS – Transaction parameters 
Agri-Vie invests equity and quasi-equity in transactions broadly meeting the following 
parameters: 
· Nature of transactions: Business expansion and consolidation (‘buy-and-build’), corporate 
unbundling, privatization, MBO’s in combination with one of the above transaction types; 
· Preferred equity position: 25% - 75%; 
· Prudential limit: Agri-Vie normally does not provide more than 75% of the business’s 
expansion capital required; 
· Average transaction amount ZAR 40m/ USD 6m 
· Debt funding can be arranged by Agri-Vie. 
Agri-Vie is open to syndication and co-investment. 
INVESTMENT FOCUS – Investment Criteria 
Business-related criteria 
We pay particular attention to the extent to which potential investee companies meet the 
following investment criteria: 
· The track record of the business: profitability, cash flow, balance sheet; 
· Sufficiency of forward cash flows; 
· Attractive growth prospects; 
· Competent management who shares in the investment risk; 
· A sustainable competitive advantage; 
· Export performance/ potential; 
· Extent of vertical integration; 
· Quality of corporate governance; 
· Attractive entry values and good exit potential. 
Development related criteria 
Agri-Vie’s mandate requires that its transactions also meet the following criteria: 
· A demonstrably positive impact in general on rural socio-economic development: wealth 
creation, rural employment, entrepreneurship, diversification of the economic base; 
· Participation by local entrepreneurs and shareholders in ownership & management; 
· Utilisation of local resources; 
· Socially and environmentally sustainable; 
· Sound corporate governance. 
With regards to South African investments, the prevailing codes on black economic 
empowerment (BEE) apply to each transaction. 
2
INVESTMENT FOCUS – Investment Process 
Initial contact leads to a two page information requirement; 
Should an in principle decision be taken to engage, the Agri-Vie management team will 
undertake a substantive evaluation process, including a review of: 
1. industry and sector status, prospects; 
2. business robustness and growth prospects; 
3. quality of the management team; 
4. capital structure and pricing; 
5. sustainability of development impacts of the investment; 
6. terms for a shareholders agreement. 
Agri-Vie’s investment committee meets on an ‘as needed’ basis to decide on investment 
proposals from the investment management team. 
A mutually acceptable term sheet is followed by in-depth business, financial and legal due 
diligence. 
The above steps typically involve a period of 12-16 weeks. 
INVESTMENT PERIOD 
Agri-Vie invests with a view to realise its investment in 7-10 years by way of one of the following 
mechanisms: 
· Strategic (trade) or financial sales; 
· Sales back to management or other shareholders; 
· Listing on a main or alternative stock exchange; 
· Appropriate dividend policies. 
AGRI-VIE’S PARTNERSHIP COMMITMENT 
As a long term equity partner, Agri-Vie commits to the following in addition to the long term 
capital it provides: 
 Board participation by experienced directors; 
 Business development support in the form of: 
 business competitive strategy inputs; 
 strategic marketing inputs; 
 financial, structuring and general business planning advice; 
 access to extensive business networks; 
 general business guidance; 
 active, hands-on management support when needed. 
 Staying the course with its investee companies through the inevitable ups and downs of 
business cycles. 
3
BLACK ECONOMIC EMPOWERMENT 
In the broader Sub-Saharan context, Agri-Vie supports BEE through its focus on the involvement 
of local entrepreneurs and shareholders in the ownership and management of its investee 
companies. 
In the context of South Africa, Agri-Vie is committed to the BEE principles and practices as 
embodied in the prevailing Codes on Broad Based Black Economic Empowerment. Agri-Vie’s 
own governance and management structures furthermore reflect active participation by 
previously disadvantaged individuals. 
Against the above background, Agri-Vie’s South African transactions reflect: 
· Equity participation by historically disadvantaged persons; 
· Participation by historically disadvantaged persons in the management and control of 
investee companies; 
· Market access and other benefits to emerging farmers; 
· A focus on improved participation opportunities for women in food and agribusiness; 
· Work force skills development and training; 
· Application of appropriate procurement practices; 
· Participation in social corporate investment. 
INVESTMENT TEAM 
Herman Marais ( B Comm LLB ) [hermanm@agrivie.com] 
· Managing Director 
· Former Deloitte partner; 
· Director of SP-aktif Investments, alternative investment boutique 
· Director of companies 
· Twenty years of business building and investment experience; 
Izak Strauss (B Acc (Hons) CA (SA)) [izaks@agrivie.com] 
· Executive Director & Chief Investment Officer 
· Director of SP-aktif Investments, alternative investment boutique 
· Director of companies 
· Former Partner, PWC 
· Former agribusiness entrepreneur 
· Twenty five years of investment and transaction services experience 
4
Prof ASM Karaan MScAgric, PhD(Agric)(Stell) 
[mohammadk@agrivie.com] 
· Dean of Faculty of Agriculture, Stellenbosch University 
· Former Chair: National Agricultural Marketing Council 
· BEE transaction advisor 
· Director of companies 
David Douglas (B.Econ; ACMA; PMD (Harvard)) 
[davidd@agrivie.com] 
· Investment Advisor 
· More than thirty years of corporate and investment experience in 
agribusiness 
· Substantial transaction experience in Sub-Sahara Africa; 
· Director of companies 
Avril Stassen (B Acc (Hons), B Comm (Hons), ACMA, CA(SA), CFA) 
[avrils@agrivie.com] 
· Investment Advisor 
· More than twenty years of investment experience in private equity and 
money management; 
· Director of companies; 
· Manufacturing entrepreneur. 
Lynette Thomas (B.Comm (Hons) ACMA) 
[lynettet@agrivie.com] 
· Managing accountant 
· Experienced management accountant 
· Extensive experience in due diligence and investigative accounting 
5
Rudi van Niekerk (BComm, MBA, CFA) 
[rudivn@agrivie.com] 
· Investment Advisor 
· 6 years agribusiness experience 
· Multi-sectoral transaction experience in food and agribusiness 
Ellora Ghosh (BA(FA), MBA) [ellorag@agrivie.com] 
· Investment Advisor 
· Former Senior Analyst, Deloitte Headquarters, NYC 
· Former Analyst, Small Business Development Centre, NYC 
· Entrepreneurial business founding partner 
INVESTORS 
The Agri-Vie fund has been structured with a view to investor flexibility as regards commitment 
amounts, limited liability, geographic exposure and fund governance. 
The Agri-Vie Fund's final close has taken place on 30 September 2010. Investors interested to 
discuss participation in similar funds should click here for further information. 
PARTNERS 
The management of the Agri-Vie investment process and portfolio benefits from the contributions 
of key partners: 
SP-aktif has a ten year track record in investment and management services. It follows an active 
investment management approach in originating and managing its portfolio of proprietary and 
managed investments. Having develop a specialist profile in the agribusiness sector, the firm 
spear-headed the development of the Agri-Vie Fund in conjunction with Sanlam Private Equity. 
Through its specialist fund management structure, SP Fund Managers, the firm leads the active 
management of Agri-Vie. 
Part of the Sanlam Investment Group, Sanlam Private Equity is one of the largest private equity 
firms in Southern Africa with around R5.3 billion in assets under management (July 2008) 
Offering direct and fund of funds investment capability, Sanlam Private Equity has developed 
strong networks and relationships with leading private equity players including BEE financiers 
and private equity advisory board members. Sanlam Private Equity strengthens the application 
of best practices and sound corporate governance in Agri-Vie’s fund management. 
The Makotulo BEE Consortium is led by the women owned Makotulo Agricultural Investment 
Company. Led by prominent agribusiness women such as Ntombi Msimang, Kate Moloto and 
Jean Davidson, Makotulo has teamed up with agricultural economist and Stellenbosch 
6
University’s Dean of Agriculture, Dr Mohammad Karaan. The Consortium is guiding the 
identification and structuring of Agri-Vie’s BEE transactions while placing special emphasis on 
the empowerment of women in agribusiness. 
INVESTMENTS 
GENERIC DESCRIPTION OF INVESTMENTS MADE TO DATE: 
Dew Crisp 
Dew Crisp is the market leader in convenience salads in South Africa. DC resulted from a merger 
between Dew Crisp and Greenleaf in 1987: Dew Crisp was founded by Michael Kaplan in 1981. 
Greenleaf was founded by Bruce Glazer in 1985. 
It is a vertically integrated business with operations in farming, processing and logistics. DC 
founders are thought leaders in hydroponics vegetable and herb farming in South Africa. 
Dew Crisp is setting the standard in staff development and empowerment in the leaf salad 
industry of South Africa. 
africaJUICE 
africaJUICE is a vertically integrated grower and processor of tropical fruit juice, mainly for export 
markets in Western Europe and the Middle East. The company’s operations are located in the 
upper Awash region of Ethiopia, benefiting from locational advantages relative to its target 
markets and in terms of production conditions for, especially, yellow passion fruit. It brought 
noteworthy innovations in cultivation practices and processing technology to its area. The 
company also produces other horticultural products for the domestic market and supplements its 
own growing operations in partnership with an expanding outgrowers –programme. The 
outgrowers-programme presents micro-enterprises with new off-take opportunities and exposes 
them to quality improvement programmes. 
7
Fairfield Dairy 
Fairfield is a high quality, medium sized dairy, located in the Kwa-Zulu Natal midlands of South 
Africa near Howick. The company is located in the centre of South Africa’s prime dairy farming 
belt and was founded by Mr Kevin Laing in 1990. The company is known for its high quality, 
value added products and is a regular national prize winner in the joghurt category. Fairfield 
enjoys the support of prime national retailers, driving its rapid growth trajectory. As a smaller but 
growing player, Fairfield contributes to the competitiveness of the dairy industry which is 
dominated by a limited number of very large suppliers. The company is also well positioned to 
contribute to the transformation and empowerment of the South African dairy industry. 
New Forest Company (NFC) 
NFC was founded in 2004 by Julian Ozanne, an entrepreneur from the United Kingdom who 
joined hands with local and institutional shareholders in NFC’s countries of operation to build one 
of only two plantation forestry and timber companies of scale in East Africa. East African 
countries offer comparative advantages to plantation forestry and major import replacement 
opportunities exist in the timber markets. Starting in Uganda, NFC now also has operations in 
Mozambique, Rwanda and Tanzania. 
NFC won Forestry Stewardship Council (FSC) accredidation (the global gold standard in 
sustainable forestry management) for its Uganda operations in June 2009. This is evidence of a 
wide range of social and environmental initiatives that the Group is undertaking to optimize the 
development impact of its business in the communities where it operates. 
Asilia Africa 
Asilia is an up-market ecotourism operator, founded in 2004 by local entrepreneurs in 
partnership with shareholders from Europe. It built a core suite of operations in Tanzania 
including a beach lodge on Zanzibar Island as well as permanent and semi-permanent lodges in 
the Serengeti and other conservancies of Tanzania. Asilia’s conservation based business is a 
leading player in building out the governance and development of wilderness and wildlife 
conservancies in East Africa. Being a substantial rural business, Asilia sustains livelihoods for 
hundreds of households in areas where many other sustainable employment options do not 
exist. Agri-Vie is partnering the company on its regional expansion path. 
NEWS 
GENERAL 
African Development Bank promotes Agribusiness investment Funds / Equity participation of 
USD 15 million in Agribusiness Investment Fund (Agri-Vie Fund MPCC 
Appablog Wordpress (online), 28/01/2009 
Sanlam goes for Agri-business 
Cape Business News (online), 30/10/2008 
Sanlam and international partners invest in agribusiness 
English Release 
8
FAIRFIELD DAIRY 
Fairfield attracts investment 
Witness Weekend, 16/01/2010 
Agri-Vie kry belang in Fairfield Dairy 
Sake 24 Online (Burger Kaap, Beeld, Burger Oos Kaap) 14/12/2009 
Private equity fund buys stake in KwaZulu-Natal diary 
Business Report (Online), 14/12/09 
Agri-vie invests in award-winning local dairy producer 
English Release(November, December 2009), Trade Invest (online) 
NEW FOREST COMPANY & AFRICAJUICE 
Africa is an investment hotspot 
Farming SA, 01/02/2010 
Food Production Beyond Exploitation 
Financial Mail, Biz-Community - 22/01/2010 
Afrika hét agri-potensiaal, wys fonds 
Sake24 (online), Burger Kaap, Oos Kaap, Beeld, Volksblad - 18/01/2010 
East Africa identified by agri fund as investment hotspot - (Trade invest) 
TradeInvestAfrica , 15/01/2010 
Agri-Vie eyes $300 million for Africa farm projects - (Reuters) 
Reuters (Africa) Online, Farm Land Grab (online) 14/01/2010 
Agri-Vie eyes $300 million for Africa farm projects 
Business Report (online) - 14/01/2010 
Agri-Vie puts money into east Africa 
Business Day 13/01/2010 
East Africa bears fruit 
IAfrica (online), 12/01/2010 
East Africa identified by agri fund as investment hotspot 
africaJUICE Media Release 
East africa identified by agri fund as investment hotspot New Forests Company 
New Forest Media Release 
East africa identified by agri fund as investment hotspot New Forests Company and africaJUICE 
New Forest & africaJUICE Media Release 
DEW CRISP 
Agri-Vie Buys Slice of Pioneer Salad Maker 
All Africa (online), Business Day & online 03/02/2010 
Private equity fund invests in healthy eating habits 
Cape Business News - 03/02/2010 
9
Agri-Vie buys stake in Dew Crisp 
Bizcommunity, 02/02/2010 
ASILIA 
AGRI-VIE KOOP BELANG IN ASILIA 
Beeld, Burger Oos Kaap, Kaap - 08/06/2010 
Agri-Vie invests in eco-tourism 
Business Day - 07/06/2010 
Buying into tourism benefits the region 
Sunday World, 06/06/2010 
AGRI FUND LINKS ECO-TOURISM TO AGRIBUSINESS 
Asilia Media Release, 01/06/2010 
Dalk nog ‘n Agri-Vie fonds 
Landbou (online), 18/01/2010 
PERSPECTIVES 
The End of Plenty - The Global Food Crisis. 
Food and Agri Business - A Universe of Investment Opportunities 
Growing Money On Trees 
AQUACULTURE, THE 21ST CENTURY PROTEIN LEADER? 
THE FUNCTIONAL FOODS AND NUTRACEUTICALS SECTOR 
10

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Agri vie overview 11-17-10

  • 1. "Doing good while doing well" Agri-Vie Investment Advisors is a financial services provider authorized by the Financial Services Board, Reg nr 33826. Agri-Vie is an impact investment initiative by SP-aktif and Sanlam Private Equity. Agri-Vie is a private equity investment fund focused on food and agribusiness in Sub-Sahara Africa with a mission to generate an above average investment return, as well as demonstrable socio-economic development impacts through its equity investments in food and agribusinesses. As such, Agri-Vie is styled as an ‘impact investment fund’, harnessing investment disciplines to address development challenges. The fund was initiated by SP-aktif and Sanlam Private Equity with the cooperation of South African and international investors as well as the Makotulo Consortium. The fund’s vision is to be a catalyst for sustainable growth in Africa through investing in one of the foundational sectors of the continent. Agri-Vie seeks to realise this vision through deploying development capital and management know-how according to sound investment and business principles. INVESTMENT APPROACH INVESTMENT FOCUS We are a mid-market investor in businesses involved in inputs to, processing, marketing and distribution of food and beverage, fibre, timber and aquaculture products. As an investor focused on the food and agribusiness value chain, Agri-Vie only in exceptional cases invests directly in stand-alone primary production/farming. The following sub-sectors relate to our investment focus: · Food and beverage FMCG · Convenience foods, including fresh packed and prepared foods · Protein products including from poultry, aquaculture and beef 1
  • 2. · Value added dairy products, including yoghurts, desserts, cultured milk · Health & wellness products/ nutraceuticals · Forestry and timber products · Agricultural inputs including seeds, bio-friendly fertilizers and crop-protection · Food logistics – cold chain, warehousing, distribution · Renewable energy · In the context of integrated rural development, Agri-Vie’s mandate includes investments in ecotourism. INVESTMENT FOCUS – Transaction parameters Agri-Vie invests equity and quasi-equity in transactions broadly meeting the following parameters: · Nature of transactions: Business expansion and consolidation (‘buy-and-build’), corporate unbundling, privatization, MBO’s in combination with one of the above transaction types; · Preferred equity position: 25% - 75%; · Prudential limit: Agri-Vie normally does not provide more than 75% of the business’s expansion capital required; · Average transaction amount ZAR 40m/ USD 6m · Debt funding can be arranged by Agri-Vie. Agri-Vie is open to syndication and co-investment. INVESTMENT FOCUS – Investment Criteria Business-related criteria We pay particular attention to the extent to which potential investee companies meet the following investment criteria: · The track record of the business: profitability, cash flow, balance sheet; · Sufficiency of forward cash flows; · Attractive growth prospects; · Competent management who shares in the investment risk; · A sustainable competitive advantage; · Export performance/ potential; · Extent of vertical integration; · Quality of corporate governance; · Attractive entry values and good exit potential. Development related criteria Agri-Vie’s mandate requires that its transactions also meet the following criteria: · A demonstrably positive impact in general on rural socio-economic development: wealth creation, rural employment, entrepreneurship, diversification of the economic base; · Participation by local entrepreneurs and shareholders in ownership & management; · Utilisation of local resources; · Socially and environmentally sustainable; · Sound corporate governance. With regards to South African investments, the prevailing codes on black economic empowerment (BEE) apply to each transaction. 2
  • 3. INVESTMENT FOCUS – Investment Process Initial contact leads to a two page information requirement; Should an in principle decision be taken to engage, the Agri-Vie management team will undertake a substantive evaluation process, including a review of: 1. industry and sector status, prospects; 2. business robustness and growth prospects; 3. quality of the management team; 4. capital structure and pricing; 5. sustainability of development impacts of the investment; 6. terms for a shareholders agreement. Agri-Vie’s investment committee meets on an ‘as needed’ basis to decide on investment proposals from the investment management team. A mutually acceptable term sheet is followed by in-depth business, financial and legal due diligence. The above steps typically involve a period of 12-16 weeks. INVESTMENT PERIOD Agri-Vie invests with a view to realise its investment in 7-10 years by way of one of the following mechanisms: · Strategic (trade) or financial sales; · Sales back to management or other shareholders; · Listing on a main or alternative stock exchange; · Appropriate dividend policies. AGRI-VIE’S PARTNERSHIP COMMITMENT As a long term equity partner, Agri-Vie commits to the following in addition to the long term capital it provides:  Board participation by experienced directors;  Business development support in the form of:  business competitive strategy inputs;  strategic marketing inputs;  financial, structuring and general business planning advice;  access to extensive business networks;  general business guidance;  active, hands-on management support when needed.  Staying the course with its investee companies through the inevitable ups and downs of business cycles. 3
  • 4. BLACK ECONOMIC EMPOWERMENT In the broader Sub-Saharan context, Agri-Vie supports BEE through its focus on the involvement of local entrepreneurs and shareholders in the ownership and management of its investee companies. In the context of South Africa, Agri-Vie is committed to the BEE principles and practices as embodied in the prevailing Codes on Broad Based Black Economic Empowerment. Agri-Vie’s own governance and management structures furthermore reflect active participation by previously disadvantaged individuals. Against the above background, Agri-Vie’s South African transactions reflect: · Equity participation by historically disadvantaged persons; · Participation by historically disadvantaged persons in the management and control of investee companies; · Market access and other benefits to emerging farmers; · A focus on improved participation opportunities for women in food and agribusiness; · Work force skills development and training; · Application of appropriate procurement practices; · Participation in social corporate investment. INVESTMENT TEAM Herman Marais ( B Comm LLB ) [hermanm@agrivie.com] · Managing Director · Former Deloitte partner; · Director of SP-aktif Investments, alternative investment boutique · Director of companies · Twenty years of business building and investment experience; Izak Strauss (B Acc (Hons) CA (SA)) [izaks@agrivie.com] · Executive Director & Chief Investment Officer · Director of SP-aktif Investments, alternative investment boutique · Director of companies · Former Partner, PWC · Former agribusiness entrepreneur · Twenty five years of investment and transaction services experience 4
  • 5. Prof ASM Karaan MScAgric, PhD(Agric)(Stell) [mohammadk@agrivie.com] · Dean of Faculty of Agriculture, Stellenbosch University · Former Chair: National Agricultural Marketing Council · BEE transaction advisor · Director of companies David Douglas (B.Econ; ACMA; PMD (Harvard)) [davidd@agrivie.com] · Investment Advisor · More than thirty years of corporate and investment experience in agribusiness · Substantial transaction experience in Sub-Sahara Africa; · Director of companies Avril Stassen (B Acc (Hons), B Comm (Hons), ACMA, CA(SA), CFA) [avrils@agrivie.com] · Investment Advisor · More than twenty years of investment experience in private equity and money management; · Director of companies; · Manufacturing entrepreneur. Lynette Thomas (B.Comm (Hons) ACMA) [lynettet@agrivie.com] · Managing accountant · Experienced management accountant · Extensive experience in due diligence and investigative accounting 5
  • 6. Rudi van Niekerk (BComm, MBA, CFA) [rudivn@agrivie.com] · Investment Advisor · 6 years agribusiness experience · Multi-sectoral transaction experience in food and agribusiness Ellora Ghosh (BA(FA), MBA) [ellorag@agrivie.com] · Investment Advisor · Former Senior Analyst, Deloitte Headquarters, NYC · Former Analyst, Small Business Development Centre, NYC · Entrepreneurial business founding partner INVESTORS The Agri-Vie fund has been structured with a view to investor flexibility as regards commitment amounts, limited liability, geographic exposure and fund governance. The Agri-Vie Fund's final close has taken place on 30 September 2010. Investors interested to discuss participation in similar funds should click here for further information. PARTNERS The management of the Agri-Vie investment process and portfolio benefits from the contributions of key partners: SP-aktif has a ten year track record in investment and management services. It follows an active investment management approach in originating and managing its portfolio of proprietary and managed investments. Having develop a specialist profile in the agribusiness sector, the firm spear-headed the development of the Agri-Vie Fund in conjunction with Sanlam Private Equity. Through its specialist fund management structure, SP Fund Managers, the firm leads the active management of Agri-Vie. Part of the Sanlam Investment Group, Sanlam Private Equity is one of the largest private equity firms in Southern Africa with around R5.3 billion in assets under management (July 2008) Offering direct and fund of funds investment capability, Sanlam Private Equity has developed strong networks and relationships with leading private equity players including BEE financiers and private equity advisory board members. Sanlam Private Equity strengthens the application of best practices and sound corporate governance in Agri-Vie’s fund management. The Makotulo BEE Consortium is led by the women owned Makotulo Agricultural Investment Company. Led by prominent agribusiness women such as Ntombi Msimang, Kate Moloto and Jean Davidson, Makotulo has teamed up with agricultural economist and Stellenbosch 6
  • 7. University’s Dean of Agriculture, Dr Mohammad Karaan. The Consortium is guiding the identification and structuring of Agri-Vie’s BEE transactions while placing special emphasis on the empowerment of women in agribusiness. INVESTMENTS GENERIC DESCRIPTION OF INVESTMENTS MADE TO DATE: Dew Crisp Dew Crisp is the market leader in convenience salads in South Africa. DC resulted from a merger between Dew Crisp and Greenleaf in 1987: Dew Crisp was founded by Michael Kaplan in 1981. Greenleaf was founded by Bruce Glazer in 1985. It is a vertically integrated business with operations in farming, processing and logistics. DC founders are thought leaders in hydroponics vegetable and herb farming in South Africa. Dew Crisp is setting the standard in staff development and empowerment in the leaf salad industry of South Africa. africaJUICE africaJUICE is a vertically integrated grower and processor of tropical fruit juice, mainly for export markets in Western Europe and the Middle East. The company’s operations are located in the upper Awash region of Ethiopia, benefiting from locational advantages relative to its target markets and in terms of production conditions for, especially, yellow passion fruit. It brought noteworthy innovations in cultivation practices and processing technology to its area. The company also produces other horticultural products for the domestic market and supplements its own growing operations in partnership with an expanding outgrowers –programme. The outgrowers-programme presents micro-enterprises with new off-take opportunities and exposes them to quality improvement programmes. 7
  • 8. Fairfield Dairy Fairfield is a high quality, medium sized dairy, located in the Kwa-Zulu Natal midlands of South Africa near Howick. The company is located in the centre of South Africa’s prime dairy farming belt and was founded by Mr Kevin Laing in 1990. The company is known for its high quality, value added products and is a regular national prize winner in the joghurt category. Fairfield enjoys the support of prime national retailers, driving its rapid growth trajectory. As a smaller but growing player, Fairfield contributes to the competitiveness of the dairy industry which is dominated by a limited number of very large suppliers. The company is also well positioned to contribute to the transformation and empowerment of the South African dairy industry. New Forest Company (NFC) NFC was founded in 2004 by Julian Ozanne, an entrepreneur from the United Kingdom who joined hands with local and institutional shareholders in NFC’s countries of operation to build one of only two plantation forestry and timber companies of scale in East Africa. East African countries offer comparative advantages to plantation forestry and major import replacement opportunities exist in the timber markets. Starting in Uganda, NFC now also has operations in Mozambique, Rwanda and Tanzania. NFC won Forestry Stewardship Council (FSC) accredidation (the global gold standard in sustainable forestry management) for its Uganda operations in June 2009. This is evidence of a wide range of social and environmental initiatives that the Group is undertaking to optimize the development impact of its business in the communities where it operates. Asilia Africa Asilia is an up-market ecotourism operator, founded in 2004 by local entrepreneurs in partnership with shareholders from Europe. It built a core suite of operations in Tanzania including a beach lodge on Zanzibar Island as well as permanent and semi-permanent lodges in the Serengeti and other conservancies of Tanzania. Asilia’s conservation based business is a leading player in building out the governance and development of wilderness and wildlife conservancies in East Africa. Being a substantial rural business, Asilia sustains livelihoods for hundreds of households in areas where many other sustainable employment options do not exist. Agri-Vie is partnering the company on its regional expansion path. NEWS GENERAL African Development Bank promotes Agribusiness investment Funds / Equity participation of USD 15 million in Agribusiness Investment Fund (Agri-Vie Fund MPCC Appablog Wordpress (online), 28/01/2009 Sanlam goes for Agri-business Cape Business News (online), 30/10/2008 Sanlam and international partners invest in agribusiness English Release 8
  • 9. FAIRFIELD DAIRY Fairfield attracts investment Witness Weekend, 16/01/2010 Agri-Vie kry belang in Fairfield Dairy Sake 24 Online (Burger Kaap, Beeld, Burger Oos Kaap) 14/12/2009 Private equity fund buys stake in KwaZulu-Natal diary Business Report (Online), 14/12/09 Agri-vie invests in award-winning local dairy producer English Release(November, December 2009), Trade Invest (online) NEW FOREST COMPANY & AFRICAJUICE Africa is an investment hotspot Farming SA, 01/02/2010 Food Production Beyond Exploitation Financial Mail, Biz-Community - 22/01/2010 Afrika hét agri-potensiaal, wys fonds Sake24 (online), Burger Kaap, Oos Kaap, Beeld, Volksblad - 18/01/2010 East Africa identified by agri fund as investment hotspot - (Trade invest) TradeInvestAfrica , 15/01/2010 Agri-Vie eyes $300 million for Africa farm projects - (Reuters) Reuters (Africa) Online, Farm Land Grab (online) 14/01/2010 Agri-Vie eyes $300 million for Africa farm projects Business Report (online) - 14/01/2010 Agri-Vie puts money into east Africa Business Day 13/01/2010 East Africa bears fruit IAfrica (online), 12/01/2010 East Africa identified by agri fund as investment hotspot africaJUICE Media Release East africa identified by agri fund as investment hotspot New Forests Company New Forest Media Release East africa identified by agri fund as investment hotspot New Forests Company and africaJUICE New Forest & africaJUICE Media Release DEW CRISP Agri-Vie Buys Slice of Pioneer Salad Maker All Africa (online), Business Day & online 03/02/2010 Private equity fund invests in healthy eating habits Cape Business News - 03/02/2010 9
  • 10. Agri-Vie buys stake in Dew Crisp Bizcommunity, 02/02/2010 ASILIA AGRI-VIE KOOP BELANG IN ASILIA Beeld, Burger Oos Kaap, Kaap - 08/06/2010 Agri-Vie invests in eco-tourism Business Day - 07/06/2010 Buying into tourism benefits the region Sunday World, 06/06/2010 AGRI FUND LINKS ECO-TOURISM TO AGRIBUSINESS Asilia Media Release, 01/06/2010 Dalk nog ‘n Agri-Vie fonds Landbou (online), 18/01/2010 PERSPECTIVES The End of Plenty - The Global Food Crisis. Food and Agri Business - A Universe of Investment Opportunities Growing Money On Trees AQUACULTURE, THE 21ST CENTURY PROTEIN LEADER? THE FUNCTIONAL FOODS AND NUTRACEUTICALS SECTOR 10