This document discusses best practices for cross-border e-commerce business in Chile. It provides context on the e-commerce market in Chile, including statistics on the growth of e-commerce and cross-border purchases. It then outlines different strategies for cross-border sales such as using classic e-commerce sites, checkout universal, marketplaces, or full e-commerce operations. It also discusses important considerations like taxes, logistics providers, and the challenges of cross-border e-commerce.

1. Hola, Soy Rodrigo Cerda
rcerda@ecomsur.com
03:45 PM - CROSS-BORDER MASTER CLASS: Best
practices for Cross-Border eCommerce Business in Chile
Business Developer - Ecommerce KAM

2. CrossBorder is an opportunity to grow
your business… In CHILE?

3. Some Context…

5. eCommerce Worldwide

7. Source: eCommerce
Trends in Chile. SCC
Digital Economy Center
- George Lever
B2C eCommerce in CHILE
Hypermarkets
Computing, Softwares, Supplies
Clothing and Footwear
Health and Beauty
Hardware Store and Building
Materiales

8. Source: SCC
CHILE: B2C Penetration on Total Retail

9. Total eCommerce and Cross-border
Global , in US$ MMM
Source: SCC. emarketer.com, AliResearch, Accenture

10. CHILE: Purchases from foreign sites as a percentage of total eCommerce
Source: SCC estimate based on own information and local operators
and assumptions about the average value of the packages

11. Composition of online purchases according to eCommerce origin
Source: Netquest Netrice, corresponds to the participation according to total transactions during the
first half of 2017

14. Classification of eCommece for Chile
https://ecommerce.institute/etop-100-del-digital-commerce/

16. How is the process when your products arrive in CHILE ?
Verification of products that
have been purchased abroad
through eCommerce
The responsible institution is
National Customs Service
through CHILE post office
After 5 days If there is no additional
requirement, they
communicate with the
recipient of the product (last
mile of CHILE post Office or
Courier)
For food products, sanitary
quality es a competence of
the agricultural and livestock
service

17. 1) CLASSIC STRATEGY ECOMMERCE CROSSBORDER
https://mx.andrea.com/ https://us.andrea.com/

18. 2) CHECKOUT UNIVERSAL

19. “De Minimis”: eCommerce Crossborder Driver

20. You SHOULD consider the following concepts and taxes...
-- Products of more than 30 dollars (Minimis), MUST PAY:
● Value added tax (VAT): 19%
● Cost, Insurance and Freight (CIF)
● Ad valorem duties: 6%. Its is calculated on its CIF Value.
For more information, check: http://www.aduana.cl/aduana/site/edic/base/port/comercio_electronico.html
Source: National
Customs Service of
CHile

22. Logistics/couriers? Top players in Chile

23. 3) MARKETPLACE STRATEGY

24. Marketplace Strategy? a Solution to start
10% Commission Cost 6%-30% Commission Cost 6%-30% Commission Cost

32. 4) FULL ECOMMERCE STRATEGY

33. ● Operate the eCommerce
channel as one more store
● Think and live eCommerce
from the operation to the
contact with the final
customer
● Having the processes, people
and technology necessary to
guarantee success
4) FULL ECOMMERCE STRATEGY

34. 4) FULL ECOMMERCE STRATEGY

35. Players in Chile of FULLCOMMERCE

36. 5) REVERSE CROSSBORDER

37. B2B vs B2C CROSS-BORDER

38. B2B vs B2C CROSS-BORDER

39. Resume…the great challenges of cross-border eCommerce
● Knowledge
● Marketplaces
● Logistics/Payments

40. ¡ THANK YOU!