This document outlines a concept for a restaurant/movie theater where customers can eat meals while watching films. It includes sections on describing the concept idea, proposed research methodology involving a questionnaire, results and analysis of the questionnaire distributed to 100 people, and recommendations. The recommendations suggest that over half of respondents were interested in the concept. It advises targeting marketing at frequent restaurant and movie-goers, offering competitive pricing and promotions, and locating the business in an urban area for convenience.

1. Concept Movie / Restaurant Kelly Roussey SarraSaid Emily Groffman Ahmed Ben Zineb HamdiAbderrazak

2. Outline 1/ Description of Concept Idea 2/ CompetitionActivity 3/ ResearchMethodology 4/ Results and Analysis 5/ Recommendations 6/ Conclusion

3. Concept Idea Description « Moviesnevertastedso good!! » A place wherewecaneatwhilewatching a movie: Comfortable theater seatswith a long table in front of eachrow. Waiters to take the orders.

4. Movie Restaurant (Barcelona, Spain) www.movierestaurant.com MovieTavern(USA) www.movietavern.com

5. CompetitionActivity Comes from 2 sides: Restaurants Cinemas

6. Research Methodology Which research tool should be used? Which questions should be asked? Who should the sample be? How, when, and where should the research be conducted?

7. Why use the Questionnaire? Can be distributed to a large amount of people in a short period of time Can get many answers to a variety of questions Objective data Statistical analysis

8. Questionnaire Design 1. Restaurant habits frequency, type, length of time, people, importance of concentration 2. Cinema habits frequency, people, importance of concentration 3. Movie/Dinner Concept general interest, people, price willing and price expected, alcohol, place & promotion expectations 4. Demographics age and gender

9. Distributing the Questionnaire Who? Sample size: 100 people Response rate: 79% When? Early April In a 3 day time period Where? CERAM Antibes Juan-les-pins

10. Results and Analysis Interest Age Restaurant / Frequency Cinema / Frequency Price expected Price willing Place Promotion

19. Recommendations The Customer 56.5% of the sample interested and very interested in the project. Frequency for the restaurant: 32.9% go once a week 31.6% go once per month Frequency for the cinema: 74.6% go once per month

20. Marketing Mix: The Product Varied and qualitative food Varied films adapted to clients preferences Flexible time Comfortable furnitures Room adapted to the project

21. Preferences 55.3% give importance to their concentration during a meal 85.5% gice importance to their concentration during a movie --> The concept will conciliate both aspects

22. Marketing Mix: The Price For 29.3% of the sample, the price should be between 15 and 20€ Reductions can be done: "student prices", "family pack", "children under 8", "free dessert"

23. Marketing Mix: The Place 78.6% see the concept in the heart of the city People are closer to facilities

24. Marketing Mix: The Promotion Highlight the novelty and convivial concept Familiar and friendship atmosphere Attractive price Location, next to a car park

25. Conclusion Anyquestions?