CV 2018 in English. Efraim Martinez

1. Efraim Martínez (pág. 1 de 2)
mobile: +34 622 08 13 98 – email: efraim.martinez@gmail.com – linkedin: http://linkedin.com/in/efraim
▪ Senior IT business professional with 20 years of experience in sales, services and execution of transformational
projects.
▪ Team player, I add a great deal of stamina to pursue goals until they are reached to the teams I work with.
▪ International experience. I have led multicultural and multidisciplinary teams in Europe and the Americas.
▪ Focused on customers, continuous improvement, solution ideation and communication for execution at all levels.
▪ Throughout my professional assignments I have applied these strengths to deliver consistent growth in sales
positions, to apply innovation to improve operations and to catapult customer satisfaction figures.
Professional Experience
// 2016-(current), Cloudmas (now Equinix) – Cloud Transformation Director
Cloudmas was a Cloud consulting start-up that was acquired by Carlile Group in 2016 to integrate it into Itconic. Cloudmas
needed to structure their operations for growth. In September 2017, Itconic and Cloudmas were acquired by Equinix,
worldwide leader of data center services. I took over the role of Sales Director for Cloud business, in charge of sales,
presales and alliances.
▪ Organization of the Cloud sales department, definition of goals and compensation models to promote the Cloud
strategy and match the Equinix model.
▪ Overachievement of the sales and revenue objectives, even during the transition period.
// 2015-2016, T-Systems (part of Deutsche Telekom Group) – Sales Consulting Unit Manager
After five years in local companies, I joined again a multinational enterprise. In T-Systems I was responsible of the strategy
of the solutions and proposals to customers in Cloud and IT operations, managing a team of 7 consultants.
▪ Two years of goal overachievement in a highly competitive business environment, the IT Services in Cloud.
// 2013-2014, Libnova (digital preservation software start-up) –Interim Market Strategy Director
Libnova is a start-up with a powerful product in the niche of digital preservation, a name for the technologies for long term
active archiving. They knew they had to grow faster but had no experience for it.
As a member of the Executive Team, I lead a fund-raising round of $2MM. Also, I pioneered the solution-selling approach,
creating all the marketing collaterals, and implementing a VAR strategy.
▪ The go-to-market and partner program boosted the YoY growth to +35% (2014) and +100% (2015).
▪ Signed and managed the first reselling contract under the VAR program.
// 2010-2012 Bodaclick (Internet Portal with presence in 8 countries) –Interim Chief Information Officer
When I joined Bodaclick, the IT was outdated, the infrastructure obsolete, and the functions and roles were not clear. The
technical staff mixed all tasks from IT support to new product development, and were demotivated.
I implemented a plan to modernize and align IT to the business goals, based on the migration of the infrastructure to the
Cloud, the acquisition of standard business tools, and the implementation of agile best practices (SCRUM).
▪ Saved 30% of IT infrastructure operation costs by migration to a Cloud Computing strategy.
▪ Boosted the development department in capabilities and results, by creating a software factory in Mexico DF
and implementing Agile/Scrum best practices.
▪ Improved the IT support to the business by implementing enterprise management tools based in standard
products and not in-house ad-hoc developments.

2. Efraim Martínez (pág. 2 de 2)
mobile: +34 622 08 13 98 – email: efraim.martinez@gmail.com – linkedin: http://linkedin.com/in/efraim
// 2000-2010 Sun Microsystems (now part of Oracle) – Several management positions in services and sales
In Sun Microsystems I developed a full career path, moving from a service manager, individual contributor role to
international management positions (Spain/Portugal), as Customer Services Director and Technical Sales Director.
In Service Delivery, I led the transformation to Mission Critical that supported revenue growth from $25MM to more than
$100MM in Iberia; while reaching the highest levels of satisfaction index ever.
As Technical Director, I delivered a +25% revenue growth YoY. As one of my greatest successes, I led the integration of the
team into Oracle's structure after Sun Microsystems acquisition in 2010.
▪ Handled services for more than $100 million in revenues.
▪ Achieved more than 97% in customer recommendation rate, the best figure ever in Iberia. The processes
created, dubbed as “Customer Satisfaction Control Tower”, was implemented as European Best Practice.
▪ Boosted Iberia to the 1st
place worldwide in business generation from the service management area.
// Other previous and additional experience
▪ 2000, Uni2 (a France Telecom Company, now Orange). Presales-Project Manager.
▪ 1996-2000, red3i (start-up, Internet Service Provider). Co-founder and Marketing & Sales Director.
▪ 1996-1997, University of Zaragoza. Software analyst and developer in an R&D project.
▪ International internships: ABB (Sweden, 1994), P&G (Barcelona, 1993), KFKi (Hungary, 1992), MTM (Poland, 1991).
Other activities and collaborations
Lecturer on Big Data and IoT in Cámara de Comercio de Madrid, Spain, 2017-2018
Lecturer on Agile – Scrum and Digital Business Models in EAE Business School, Madrid, Spain, 2014-2017
Lecturer on Cloud Computing and Mobility in Fundation Bankinter, 2013-2015
Speaker about new technologies and innovation at several Universities and Innovation Centres
Education
IESE Business School, Program for Management Development, 2007
Industrial Engineering, specialized in computer control, University of Zaragoza, 1988-94
Languages
Spanish, native – English, fluent
Other training and skills
Accredited Agile – SCRUM practitioner by Scrum Manager®
Several courses about Project, Change and Team Management, Solution Selling and Communication Skills.
Personal data
// Born in Logroño, Spain, June 3rd
, 1970. I have 2 lovely kids.
// Passionate about the impact of technology in society and in people. I founded ISOC and IAESTE Aragon Chapters, and I
have collaborated with Universities and Innovation centres to share business innovations with the new generations.
// I always keep a beginner's mind. Tinkerer of problems and developer of solutions; keen to experiment with all kind of
new stuff and models.