A presentation providing insight into the EFM Associate Director network, the benefits of joining this network and the extensive support provided by the core EFM team.
3. About EFM
EFM is a financial outsourcing and insourcing
company that provides a wide range of expert financial management solutions on a flexible,
scalable and pay as you go basis.
We do this by offering affordable financial expertise to businesses through finance directors,
financial controllers and bookkeepers, with particular
focus on SMEs.
The company, founded in 2000, provides a UK-wide service with hub offices in Luton and Newcastle.
We are growing a network of professionals who, using our name,
can provide their services throughout the country.
4. What we do
We have grown organically by providing the following services in a
consistent, professional and high quality manner:
Finance Director
Financial Controller
Bookkeeper
Credit Control
Online Accounting
Interim Financial Management
5. And what we don’t
Our services are flexible, though the license agreement does not allow:
Pensions and investment advice
Audit
Tax planning and advisory (compliance in the course of other work
is permitted)
Insolvency work/advice
Corporate finance advice
6. What are you joining?
12 staff, 31 associate directors and network of freelancers
Profitable for the last 13 years
Over £2,000,000 annual network turnover
>125 clients
Interim Management database of over 600 people
7. Our directors
Gary Jesson FCA
Managing director of EFM and finance director for several clients
With Ernst & Young for 20 years
Founded EFM in 2000
Took personal risk in setting up regional offices
Malcolm Holloway FCA
Regional director, Newcastle, EFM board director and finance director for several
clients
Over 25 years accounting experience
Has successfully developed the EFM Newcastle office over 9 years
8. The EFM team
Steve Clough, associate director and leader of North West
Commercial coach for North West associate directors
Jackie Wade, business development coach
Director and founder of Winning Sales
Helen Page, marketing director
Leads marketing activity, including national and regional campaigns, and those
on behalf of associate directors
Mirela Milcheva, associate co-ordinator
Primary point of contact for associate directors
9. EFM
Our Vision
To be recognised as the leading provider of outsourced
financial management to SMEs in the UK
To be delivered by
A network of self employed financial professionals
providing EFM’s services across the UK
10. License - not franchise
You have ownership of your business, control of when you work,
enabling you to determine your own work/life balance
You are not limited to where you can trade or how large you can
grow
You can use the network to help you work and maximise your
earnings
We will not tell you how to run your business, but will provide you
with the help and support you need to decide the way you want to
run it
We will not guarantee leads, but we will give you the techniques to
generate valuable contacts and clients
There are few limitations on what you cannot do
All the support of a franchise, with the freedom of a license!
11. What we give you upfront
Your own UK limited company and first year registered office
License to operate under the EFM name
Training and support focused on marketing your skills and playing to
your strengths
Full document pack containing all you need to get started, including
templates, e-stationery and useful reference documents
Marketing pack including documentation
Web presence on our website
IT package - email and back-up, CRM system
12. What we give you upfront
Knowledge - and access to the experienced EFM team, directors
and network
Access to lead generation resources
Preferred supplier network, including opportunity to earn
commissions from some
Help and training in completing necessary regulatory registrations
such as money laundering and data protection
First year public liability and professional indemnity insurance, plus
our providers continue giving you a great deal (subject to status)
Free risk assessment for all of your clients, with our
recommendations
13. Our induction programme
We provide an intensive and tailored induction programme with several
sessions including:
Get started running your own business
Understand your responsibilities with regard to money laundering, data protection
and other compliance
Systems and resource pack
One to one coaching sessions with our business development
coach
Develop an individual business plan
Understand and make the most of your Thomas profile
Marketing support
Learn the best way to market yourself, your business and how to generate strong
leads
Multiple channels; learn what works and what does not; direct marketing;
networking events and social media
14. And following on…
Focused 90 day post induction plan
Follow-up meetings
And of course, telephone and email support whenever you need it
Get-together with your training cohort
Development days with the UK network and your regional team
15. What do fees cover?
On-going use of EFM brand and name
Access to our wide network of support, contacts, experience and
staff expertise
Proposal support
Access to lead generation support and ideas
Access to online document bank
National marketing: benefit from EFM collateral, PR, campaigns,
website and social media
Regional and personal/individual marketing support
16. What do fees cover?
You can outsource work to the network
Ongoing training, meetings and updates
Annual compliance review
Annual business review
We will continue to forge agreements with partners to get you the
best deals possible and the ability to earn commissions from our
partners
Support from the EFM office and network
Dedicated network staff resource
17. Lead generation
Target pack: we will work with you to identify suitable companies in
your region, and our business development coach can help you find
the best way to target them – and the marketing team will work with
you to achieve this
Leads from the centre: EFM attracts substantial amounts of work
through our networks and core marketing activities, and this is
sourced out to suitable associate directors
Regional initiatives: across the country associate directors are
grouping together to deliver regional marketing activity
18. Marketing
Website profile
Debut campaign: when you start out we will work with you to help
get you noticed
Newsletter: regular newsletters go out to thousands of contacts including
your own, and all click-through data is recorded and shared
Events: we will find the best networking events for you to attend – and we
will help you organise local events to increase your profile and present your
expertise
Direct marketing: we will support relationship building with your prospects
19. Our associate directors
ICAEW, ICAS, CIMA, ACCA, CPA (Ireland) QBE
Working at FC to FD to non-exec roles
UK- wide
Aspirations range from working two days per week to running a full
business
Gary and Malcolm have meetings with all associate directors
Meetings with each other throughout the year
20. Legals
The license agreement - key features include:
Use of EFM brand
Quality control and data protection
Requirement to keep books and records, and to make accurate
returns
Not able to assign
Termination/dispute resolution
Existing client procedures
Notice period is six months
Supporting schedules of financial terms
21. IT systems
Email Platform
Online50, Xero
Secure members-only website for debate, document
storage and updates
Option for fully hosted online desktop and Microsoft
Office suite
Reseller arrangements for online sage, HR management
tool, duplicate payment software and Excel based
forecasting tool
22. What next?
You complete our application form
We process your application
Once application is successful, we send you contracts to review
You attend our first induction session and pay balance of fee
You start trading!
Terms and conditions and fees apply
23. Discovery events
If you would like to find out more about EFM’s Associate Director
network, contact us on 0845 129 9900 to arrange a confidential
meeting, or come along to one of our Discovery Events.
The events are free to attend and there are no obligations on the
day.
Click here for more details about the event.