2. Purpose/Synopsis
To see if the British audience can identify the difference between a British
and American film, using a series of different questions and film clips for
the audience to analyze and answer.
We would use qualitative questions such as ‘What makes a British film
British?’ And ‘Do you prefer British or American films?’ And quantitative
questions such as ‘How many films is British, percentage wise?’
3. Purpose – To compare and contrast British
films/film industries with American films/film
industries
Audience – Main target audience, audience
variety, feedback.
Budget – Budget of films (high or low),
bigger or smaller production. Awards – Who
gets the most awards, Baftas, Oscars.
Audience figures (Market) – How many
people are watching/buying the films.
Attendance figures (Market) – Cinema
figures, success of cinemas.
Reviews/Market – Which films get the best
ratings/reviews?
Advertising strategies – Advertising
effectiveness.
Talent involved – Actors, directors,
producers, film crews.
Directors.
Revenue (Market) – Success rate of films,
gross profit.
Cinemas.
Actors – Cost of actors, actors involved.
Quality of films – Film ratings.
Productions.
4. Methodology – Possible methods of collecting this
data
BFI and other collective data sources
Internet
Books
Odeon
Film examples
Reviews
Questionnaires
Forums
Magazines
Newspapers
Audience polls
Market research
Primary research
Secondary research-Box Office Mojo
Surveys/Reviews
Questionnaires
5. Strategy
We will find out the answer to our
research question by gathering an
accumulative amount of data and
research for both the American film
industry and the British film industry.
Once we have gathered this data we
shall lay it out side by side and
compare and contrast the two
industries.
We shall compare quantitative data
figures, as well as sets of qualitative
data that we have gathered
(primarily and secondarily).
We shall collate and outline such
factors as the audiences, film
backgrounds and the industry
success rates etc. This shall give me
a summary of how the different
industries operate as well as their
similarities and differences.
6. Primary and Secondary research
Primary
Questionnaires
Exit polls
Vox pops
Surveys
Film analysis
Secondary
BFI research
Researched statistics
Books and other sourced data
Box office mojo
9. Budget British/american Budget – British Films:
Gravity: $100 million
12 Years a Slave: $20 million
Trainspotting: $3 million
This Is England: $1.5 million
Snatch: $10 million
Slumdog Millionaire: $15 million
Budget – American Films:
Captain Phillips: $55 million
The Hobbit – The Desolation of Smaug: $225 million
Pulp Fiction: $8 million
Fight Club: $63 million
American History X: $20 million
Cloverfield: $25 million
10. Awards British/American
Awards – British Films:
Gravity: Nominated for 10 Oscars. Another 100 wins & 59 nominations
12 Years a Slave: Nominated for 9 Oscars. Another 118 wins & 129 nominations
Trainspotting: Nominated for 1 Oscar. Another 19 wins & 15 nominations
This Is England: Nominated for 1 BAFTA Film Award. Another 12 wins & 13 nominations
Snatch: 4 Wins & 5 nominations
Slumdog Millionaire: Won 8 Oscars. Another 114 wins & 62 nominations
Awards – American Films:
Captain Phillips: Nominated for 6 Oscars. Another 16 wins & 62 nominations.
The Hobbit – The Desolation of Smaug: Nominated for 3 Oscars. Another 3 wins & 19 nominations.
Pulp Fiction: Won 1 Oscar. Another 61 wins & 46 nominations.
Fight Club: Nominated for 1 Oscar. Another 5 wins & 13 nominations
American History X: Nominated for 1 Oscar. Another 3 wins & 9 nominations.
Cloverfield: 5 wins & 11 nominations
11. Talent actors british/american
Talent - Actors – British Films:
Gravity: Sandra Bullock, George Clooney, Ed Harris
12 Years a Slave: Chiwetel Ejiofor, Michael K. Williams, Michael Fassbender
Trainspotting: Ewan McGregor, Ewen Bremner, Jonny Lee Miller
This Is England: Thomas Turgoose, Stephen Graham, Jo Hartley
Snatch: Jason Statham, Brad Pitt, Benicio Del Toro
Slumdog Millionaire: Dev Patel, Freida Pinto, Saurabh Shukla
Talent - Actors – American Films:
Captain Phillips: Tom Hanks, Barkhad Abdi, Barkhad Abdirahman
The Hobbit – The Desolation of Smaug: Ian McKellen, Martin Freeman, Richard Armitage
Pulp Fiction: John Travolta, Uma Thurman, Samuel L. Jackson
Fight Club: Brad Pitt, Edward Norton, Helena Bonham Carter
American History X: Edward Norton, Edward Furlong, Beverly D'Angelo
Cloverfield: Mike Vogel, Jessica Lucas, Lizzy Caplan
12. Directors British/American
Directors – British Films:
Gravity: Shane Meadows
12 Years a Slave: Steve McQueen
Trainspotting: Danny Boyle
This Is England: Shane Meadows
Snatch: Guy Ritchie
Slumdog Millionaire: Danny Boyle, Loveleen Tandan
Directors – American Films:
Captain Phillips: Paul Greengrass
The Hobbit – The Desolation of Smaug: Peter Jackson
Pulp Fiction: Quentin Tarantino
Fight Club: David Fincher
American History X: Tony Kaye
Cloverfield: Matt Reeves
13. Gross Profit British/american
Gross Profit – British Films:
Gravity: $269,429,937
12 Years a Slave: $128,108,604
Trainspotting: $16,491,080
This Is England: $8,176,544
Snatch: $83,557,872
Slumdog Millionaire: $377,910,544
Gross Profit – American Films:
Captain Phillips: $217,657,113
The Hobbit – The Desolation of Smaug: $893,793,502
Pulp Fiction: $213,928,762
Fight Club: $100,853,753
American History X: $23,875,127
Cloverfield: $170,764,026
14. Questionnaire
The questionnaire contained questions such as ‘Do you think
this film is American or British?’ and ‘What makes a British film
a British film?’.
We visited the Odeon in Knights park. We gathered secondary
results by asking the public, that had just watched a film,
varied questions. The results we received did not surprise us.
15. 1. What would you rate this film out of
10?
1 2 3 4 5 6 7 8 9 10
Results 3 4 3 2
2. Was this film worth the money you paid Yes No
Results 12 0
3. Do you think this film is British or American? British American
Results 3 9
4. What makes a British film? Actors Producers Location Directors
Results 2 2 7 0
5. Do prefer British or American actors? British American
Results 9 3
6. Do you think the film 'Slumdog Millionaire' is British or American? British American
Results 7 5
7. Do you think the film 'Mary Poppins' is British or American? British American
Results 7 5
8. Where did you find out about this
film?
Television Radio Internet Newspaper Word of mouth
Results 5 0 3 1 3
16. Results
More than 50% of the public asked though Mary Poppins was a British film, when in
fact it is American.
40% of the public asked thought Slumdog Millionaire was American, when in fact it
is British.
Everybody asked enjoyed the films they watched. And they are willing to pay the
expensive prices of the films.
People that are British tend to prefer British actors. And people that are American
tend to prefer American actors. The public are proud when they see an actor with
the same nationality in a film.
More than 60% of the people asked thought that the actors and location decided
whether the film was British or American.
Out of 12 people asked, only 20% preferred American actors.
19. As you can see by the results, the public do not know what makes a British film British or an
American film American. Many of the people asked thought that the location and actors
decided what nationality the film was.
The budget for American films is allot higher than most British films, but there is no major
difference between the gross profit.
The ratings for British films are higher than American films, out of the films that we have
chosen.
British films tend to be more about quality. Whereas American films are about the image and
budget spent.
British actors tend to win a larger amount of awards.
Overall, American films invest a greater amount of money into their films. But the money spent
does not generate a worthwhile gross profit, compared to British films that generate the same
gross profit.
