1. Walt Disney : Competitive Profile Matrix
By:
Sejal Gupta (21)
Hinna Arora (22)
2. Competitive Analysis
• Disney is involved in many different industries each of
which possess many different competitors.
• Disney’s largest area of interest rests in media
entertainment however, and thus is the area where
competitors should be most focused on.
• Disney is the 2nd biggest media conglomerate in the
world, after Time Warner.
• Time Warner owns Time Inc., AOL, Warner Brothers
and TBS Networks.
• Disney’s P/E ratio i.e. 16.97 is below industry average
i.e. 19.35 but higher than Time Warner’s 13.89
3. Contd..
• Time Warner’s T.V. segment boasts quite an impressive
portfolio including companies such as Time Warner
Cable, which provides digital cable and video on
demand services, and owns cable networks including
CNN, TBS, and TNT.
• Time Warner enjoys diversification through internet
technology, movies, television, and publishing
segments.
• Continual and sustained growth has been a key to Time
Warner’s success and is what has ultimately led them
to being the leader in entertainment and media.
4. Contd..
• News Corporation competes with Disney in Media Network
segment.
• News Corporation has stake in many different businesses,
its main ones include Fox Network, Direct TV, The New York
Post, “The Times” of London, Twentieth Century Fox, and
the very popular internet site MySpace.
• News Corporation enjoys a good amount of diversification
throughout different segments, but a great deal amount of
diversification and competitive advantage comes from its
operations outside of the United States.
• Through cable and news services throughout many
different countries and continents, News Corporation earns
roughly half of its revenue in sales outside of the U.S.
5. Contd..
• Disney also faces competition from CBS Corporation,
which was formerly known as Viacom.
• CBS Corporation is mainly involved with television
networks, and television show production.
• CBS Corporation operates in mainly 8 segments: Filmed
entertainment, Television, Cable Network
Programming, Newspapers, Magazines, Book
Publishing and other.
• In 2006, CBS television segment contributed 66% of
total revenue.
