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3 CANEVAS OF BUSINESS MODEL : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CREDIT SUISSE  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Shared services  Key partners Revenue streams Cost structure Channels Key ressources Key activities Customer  segment Value proposition Customer relationships
KEY’S PARTNERS  ,[object Object],[object Object],[object Object],[object Object],SBA - Swiss Bankers Association  Swiss American Chamber of Commerce Swiss Employers Association Etc…….. In the context of its global initiatives, Credit Suisse works with a series of partner organizations. The bank also supports a large number of humanitarian organizations in the four regions in which it operates.Europe,America,asia-pacific,EMEA Switzerland : FDF - Federal Department of Finance FINMA - Swiss Financial Market Supervisory Authority SNB - Swiss National Bank ETC…… Credit Suisse maintains numerous partnerships in culture and in sports. Roger Federer's website Roger Federer Foundation Etc….
KEY’S ACTIVITIES  ,[object Object],[object Object],[object Object],Provide comprehensive advice and a broad range of wealth management solutions to Offer a broad range of investment banking and securities products and services To offer a wide range of investment products and functions across asset classes Key activities
Values Proposals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Relashionship management model
Channels  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key partners Revenue streams Cost structure Channels Key ressources Key activities Customer  segment Value proposition Customer relationships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Industrial and Commercial Bank of China Ltd ICBC
KEY’S PARTNERS  ,[object Object],[object Object],[object Object],Pricing partners … Cr  AXA-Minmetals Assurance , Allianz China Life (AZCL), Standard Bank …
Values Proposals ,[object Object],[object Object],[object Object],[object Object],ICBC Credit Card Octopus Automatic Add-Value Service (¡§AAVS¡¨) enables you automatically to add value (HK$250 or HK$500 at your choice) to any Octopus card/product when there is insufficient fund. No need to queue… For every HK$1 with your credit card, you will receive 1 point VIP version is an Internet Banking service exclusively for the premium online clients of ICBCPersonal Internet Banking. This new service offers special channel, service area, premium services, products and rate to all VIP members
Channels  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Value Proposition ,[object Object],[object Object],[object Object],[object Object],FINANCE Customer Relationship -Switching costs Distribution Channel -Word of mouth -Internet -social networks Customer Segment People interessed by the stock  exchange Key Activities -Marketing -E-Banking -Brokerage Key Ressources -Brand recognition -Big attendance -online experience Key Partners ,[object Object],[object Object],[object Object],Revenue Streams -Advertising on the website -brokerage revenue -Commission Cost Structure -Internet  costs -  Technologic  infrastructure  cost  (computers,  server ..) BOURSORAMA
Value Proposition Value Proposition ,[object Object],[object Object],[object Object],[object Object],Customer Segment People  interessed  by the stock  exchange (particular, professional…) Offering a unique experience as a financial portal
Distribution Channel Value Proposition ,[object Object],[object Object],[object Object],[object Object],Distribution Channel -Word of mouth -Internet -social networks Customer Segment People interessed by the stock  exchange

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3business model details

Editor's Notes

  1. HEC LASANNE EBUSINESS2011
  2. As a global bank with a long tradition, Credit Suisse is strongly anchored within its industry and the regulatory environment. The bank also plays an active part in the social and cultural life of its target markets. This results in an extensive network of organizations and authorities, with which Credit Suisse maintains an intensive exchange of ideas and information. https://www.credit-suisse.com/who_we_are/en/network_society.jsp HEC LASANNE EBUSINESS2011
  3. Private banking : Credit Suisse provides comprehensive advice and a broad range of wealth management solutions tailored to the needs of high-net-worth individuals globally as well as private and business clients in Switzerland. Investissement Banking : Credit Suisse offers a broad range of investment banking and securities products and services to corporate, institutional and government clients around the world. Asset management : Credit Suisse offers a wide range of investment products and functions across asset classes, for all investment styles SHARED SERVICE: Shared Services provides high-quality, cost-effective corporate services and business support for the bank’s three divisions – Private Banking, Investment Banking and Asset Management. https://www.credit-suisse.com/who_we_are/en/what_we_do.jsp HEC LASANNE EBUSINESS2011
  4. https://www.credit-suisse.com/ch/asset_management/en/value_proposition.jsp https://www.credit-suisse.com/who_we_are/en/continuity.jsp HEC LASANNE EBUSINESS2011
  5. https://www.credit-suisse.com/externalassetmanagers/en/organisation/betreuungsmodell/index.jsp HEC LASANNE EBUSINESS2011
  6. As a global bank with a long tradition, Credit Suisse is strongly anchored within its industry and the regulatory environment. The bank also plays an active part in the social and cultural life of its target markets. This results in an extensive network of organizations and authorities, with which Credit Suisse maintains an intensive exchange of ideas and information. https://www.credit-suisse.com/who_we_are/en/network_society.jsp
  7. https://www.credit-suisse.com/ch/asset_management/en/value_proposition.jsp https://www.credit-suisse.com/who_we_are/en/continuity.jsp
  8. https://www.credit-suisse.com/ch/unternehmen/kmugrossunternehmen/en/zahlungsverkehr/businesseasy/index.jsp