2. BrandAdVivid
CONFIDENTIAL FOR KARI NEERING
Public Relations Director
Massey Knakal Realty Services
275 Madison Avenue, 3rd Floor
New York, New York 10016
4. BrandAdVivid
Question:
Did the firm
Did the firm
quote you explain how to
a price for digitally engage
or
a Website the essence
and a logo. of your
sustainable
competitive
advantage
in the real
estate market?
5. BrandAdVivid
Question:
Did the firm
Did the firm
ask YOU inform you
about your about the
or
requirements? necessary
tell you 21st century
about their requirements --
capabilities? digital
structure,
strategy, and
work force
capabilities --
which are
imperative
for your brand?
7. BrandAdVivid
Path Phase Process
Our Philosophy
The Path
The path which we will walk together is clear. It’s a simple equation—which adds
up rather nicely. Your brand must engage the 21st Century requirements to
engage the senses… to excite your sensibilities. A brand must emerge as more
than a pre-formatted plan already saved to a firm’s existing hard drive! Massey
Knakal yield that innovative vision of core values your company holds dear.
The Phase
Having provided unique strategic solutions to enterprises across the corporate
landscape, would BrandAdVivid merely address you with a old solution stored in
our archives? Nonsense. We adroitly create an emergent response for you in the
way one would craft a fine architectural marvel… with care and concision.
We encapsulate an ideal of the essence and soul of your
brand in the 21st Century… after which,
Massey Knakal will never be out of phase.
The Process
Our process? Along the way, we consider those tough questions to clarify and to
shape the Massey Knalkal client brand experience.
8. BrandAdVivid
WE WOULD LIKE THE OPPORTUNITY TO EXECUTE…
…THE PATH PHASE PROCESS FOR YOUR BRAND
…AS NO OTHER FIRM HAS DONE.
11. BrandAdVivid
Steven Thompson Anthony Jones
Chief Executive Officer Executive Creative Director
Steven Thompson is Chief Executive Officer at ModernVida Anthony Jones is presently Executive Creative Director for
Worldwide. He recently completed the sale of Chelsea Harlem ModernVida Worldwide and Owner of Digital218. Digital218 is a
Digital Inc., one of the premiere digital development firms in the boutique firm dedicated to addressing communication development
country. As the founder and Managing Director of Chelsea Harlem needs of businesses. Jones history includes various projects for
Digital, he built the company to specialize in digital solutions for advertising agencies and graphic design firms around the country
companies, celebrities and enterprises. Chelsea Harlem Digital was including: Mcfrank and Williams Advertising (NY), Firestation439
positioned to respond to the growing demand of interactive digital Design Studio (GA), Kircshenbaum Bond and Partners (NY), Blur
media that reaches both multi-cultural audiences and emerging Advertising (NY), Pameco Corporation (GA), Evian (Great Brands
international markets. Chelsea Harlem’s clients included: United of Europe), Purdue University (IN), TSI Communications (Golan
States Postal Service, AT&T, Motorola, Glaxo Wellcome Harris, NY), General Mills, Brooklyn Tabernacle Church, IBM,
Pharmaceuticals, Uniworld Group Advertising Agency, Bravo Philip Morris and Warren/Kremer/CMP/Advertising (NY). Jones
Group (Young and Rubecam) Advertising Agency, Rutgers has developed media and marketing plans, brand identity,
University. Thompson assembled a team of inter-disciplinary commercials, integrated video and web-casting, enterprise
professionals who embodies cutting-edge research, marketing and applications and large scale advertising campaigns.
production methodologies. Using trend analysis, long-term
forecasting, and other strategies Chelsea Harlem Digital assisted At D218 we specialize in assessing new standards, technologies and
clients in competing for market space in the new millennium. trends to formulate strategies and plans for enhancing the internet
Thompson began his career at Citibank /Citicorp in the management experience. We provide a customized, market driven, problem-
associates program becoming an officer of the bank after an intense solving approach to qualitative, as well as quantitative research. The
full year of accelerated training in Citicorp’s strategic development, primary concern when designing any research process is to fully
marketing, systems and mortgage divisions. He then spent six years understand the marketing decisions that must be made. Based on a
at Citicorp developing marketing plans and managing small business joint analysis of the business situation and your critical information
development on the retail level. In 1992, Thompson founded needs, we propose a cost effective data collection process and a set
THOMPSON TECHNOLOGIES INC., a technologies system of decision-focused analytical solutions. Jones is a graduate of
integration company, specializing in designing cutting-edge system Purdue University with a BA in Technical Graphics and
solutions. Thompson is a graduate of the State University of New Communications. Jones is also continuing his education with one
York with a Bachelor of Science degree in economics and business year towards his Masters in Communications.degree in economics
administration. and business administration.
12. BrandAdVivid
For your consideration,
our ModerVida team thanks you…
TM
is excited by our prospective partnership…
and can’t wait to see the end product
Yielded form our shared efforts!
Steven Thompson
Chief Creative Officer
212-380-8683
modernvida@hotmail.com
