1. ENTREPRENEURSHIP AND BUSINESS
PLANNING
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THE BLACKBOARD ACADEMY

2. INTERVIEW INTRODUCTION
 The Blackboard Academy stands for flexible and
suitable teaching spaces. We target all teachers
which can be looking for well-equipped spaces at
convenient locations for temporary use, to teach
any kind of courses.
 To that extent, the interview we prepared will
allow us to know more precisely about the
expectations of our customers. And then to fit to
those expectations in order to differentiate from
our competitors.
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3. CUSTOMER SEGMENTATION QUESTIONS
 What’s your name?
 How old are you?
 What is your current occupation?
 Do you have any skill that could be put to
use in a teaching/ knowledge sharing way?
Math for high school/ guitar teacher/
languages/ etc..?
 Would you be willing to have a teaching
occupation?
 If you are already a part-time teacher: are
you currently using any kind of temporary
office space? Any space: coffee house, rooms
in universities, spare room at home, etc…
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4. PROBLEM QUESTIONS
 How do you reach potential students? Word-to-mouth, school ads…
 Do you organize classes or only give individual lessons?
 Would you benefit from having your services displayed in a platform (greater reach)? Or you
have that covered?
 In addition, do you have any problems regarding classroom space?
 If so, which are the most relevant?
 From these 11 problems, which 3 do you consider the most relevant?
Lack of offer
Location
Parking
Price
Inflexible schedule
Inflexible cost
Lack of rooms
Lack of furniture
Lack of laptops, printing
Lack of comfort
Not prepared place (ex: a coffee shop)
 How would you solve them?
 To what extent do our proposal solves your problem?
 Do you think you would benefit from our proposal? Why/ why not?
 How much would you be willing to pay per hour? 4

5. SOLUTION QUESTIONS
 How do you feel about a web platform to
reach your students?
 What do you think about a flexible teaching
space, available through web scheduling?
 What would be the major infrastructure
components needed for your classes? (Wi-Fi;
projector…)
 What extra features/non-basic needs would
you value the most? (Coffee room/lounge;
printing service; available laptops…)
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6. CONCLUSION
 Thank you very much for your time.
 Do you have any suggestion of who I can
interview?
 We are now going to analyze the data collected,
process the results and keep interviewing more
people. We need a lot of insights, in order to be
able to offer the best business solution possible.
 In case you are interested in keeping up with our
project, here is the link to our blog, where you
can find our contacts!
 http://blackboardacademy.wordpress.com/
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7. Thank you!
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