An overview of eHome America's online home buyer education and the registration requirements for becoming an eHome Network Partner Agency and offering eHome's suite of online products and services.

1. Product Overview
Presented by
Milt Sharp, President & Nat’l Administrator
Michael Berryman, Vice Pres. Product Development
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2. eHome Background
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 A web-based education program for prospective
homebuyers linked to local counseling services
 Developed by Community Ventures , a nonprofit HUD-
approved counseling agency in Kentucky.

3. eHome Today
 eHome has over 375 nonprofit agency partners
nationwide including Puerto Rico and Guam
 Over 100,000 completed registrations since 2009
 Approved by USDA and numerous State Housing
Finance Agencies
 Exceeds “National Industry Standards” for
Homeownership Education
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4. Our Three Main Business Goals
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1. Increase the market share of first-time homebuyers
who receive homeownership education and
counseling (est. at <10% now)
2. Increase the perceived value of homeownership
education and counseling (HEC) by consumers and
partners
3. Increase the revenues and the sustainability of local
counseling agency partners and eHome America

5. More younger, first-time buyers (roughly 30-40% first-
time buyers in 2001-2014)
More technically savvy buyers (90+% of all buyers used
the Internet multiple times to search for homes last
year)
Potential buyers are wary, busy and looking for “trusted
advisers”
Buyers want choices and convenience
Changing Face of Homebuyers
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6. Buyers Will Pay for Convenience!
 24/7 availability at home -- at their own pace
 Evenings and weekends are precious
 No childcare or travel costs
 = Savings of $50-$100 or more per household
 No need to wait for next class offering in a month or two,
or juggle personal calendar
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7. Increase Market Share
 There are over 2 million first-time homebuyers
annually in the nation
 The nonprofit HBE industry is educating less than 5-10%
of them according HUD estimates
 We can grow this market dramatically, but we all need a
sustainable business model that works!
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8. Revenue Sharing Model
 Customers are charged $99.00
 Discounts codes are available to reduce price for USDA and
other partners
 eHome charges a $25 admin fee
 $74 in revenue to agency partners for support of their
Homeownership Education and Counseling Program
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9. Experience of Beyond Housing (St. Louis)
 2013: 400+ eHome certificates, revenue over $50,000
 In-Classroom: $95 fee in advance or $125 at the door
 Online (eHome): $125
“Our eHome fee has not been an issue for buyers….and aside
from the outcome of more educated buyers, a check of
$8,000 a month is pretty nice!”
– Chris Krehmeyer, President
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Registration Fee and Set Up
• $1000 populations of 50,000 <
• $25 admin fee per customer
• $500 populations 49,999 >
• $25 admin fee per customer
• $200 registration fee
• $30 Admin Fee

11. Partner Benefits
 Reach more customers
 Reach new and younger buyers
 Expand service area and trainings without
increasing costs
 Provide services 24/7 to clients
 Agency staff can focus on counseling sessions
and other office priorities
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12. PRODUCT DEMO
Product Overview
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Next Steps
• Complete Registration Form
• Submit Set Up Fee
• Set up takes 3-5 business days
• Follow up Admin Features
Overview

14. Summary
 eHome is committed to high-quality and
sustainable HBE programs
 eHome wants to achieve a more
sustainable business model for its
partners and reach more first-time
buyers
 We think this will be a win-win effort
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15. Add’l Online
Products & Services
 Money Management
English and Spanish
 Foreclosure Education
 Green Education
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Additional Information
support@ehomenetwork.org