Not simply an act of corporate social responsibility, relief efforts on the part of brands are generating real change, benefiting the larger public while also demonstrating the values of those joining the collective cause. To shine a spotlight on their amazing work, Dynamic Yield has created a list of the best cause-marketing initiatives seen across industries from both our customers and the rest of the market, which we’ll update on a regular basis.

1. The positive stories of
brands who are fighting
coronavirus with a
purpose

2. Overview
Not simply an act of corporate social
responsibility, relief efforts on the part of brands
are generating real change, benefiting the larger
public while also demonstrating the values of
those joining the collective cause.
To shine a spotlight on their amazing work, we’ve
collected a list of the best cause-marketing
initiatives seen across industries from both our
customers and the rest of the market, which we’ll
update on a regular basis.

3. Source: ModernRetail
ThirdLove & Rothys
The innovative underwear brand
partnered with The Open Innovation
Coalition, a network started by
footwear brand Rothys to unite like-
minded brands looking to support
COVID-19 relief efforts as a collective.
Working together to share materials,
open-source patterns, and gather
supplies for those on the front lines as
quickly as possible. This coalition has
been able to donate nearly 200,000
units of protective equipment to date.

4. Source: Callaway Golf
Callaway Golf
Specializing in premium golf
products, Callaway Golf is
committed to supporting COVID-19
relief. The sporting goods retailer is
donating 10% of every purchase
made on their site to MedShare, an
organization on the frontlines that is
providing healthcare workers with
essential protective equipment
during the ongoing pandemic.

5. Source: Hims
Hims
Hims is a one-stop telehealth
service provider for men's wellness
and care. In times like these, they
are taking a moment to shine a light
on how vital it is to take care of our
mental health. And because
individual therapy isn’t for everyone,
they are providing free access to
anonymous group support sessions
– available using just a phone or
computer.

6. Source: Sabon
Sabon
Sabon, known for its luxury bath
and body products, has joined the
mission to take care of our
healthcare heroes who tirelessly
care for us. The brand created a
special limited edition
#SabonSelfCare kit to promote
relaxation to their site visitors. For
every kit sold, they will also donate
one kit to NYU healthcare
professionals.

7. Source: WWD
Value Retail
The British group, specializing in
high-end outlet malls, operates nine
centers in seven countries across
Europe. To alleviate the burden
retailers are feeling from store
closures, the company has
suspended the collection of rent for
April, May and June to those
operating storefronts in any of its
European shopping centers.

8. Source: ecommerce news es
Carethy
Carethy is an eCommerce company
specializing in the sale of hygiene,
nutrition, personal care and beauty
products based in Catalonia, Spain.
The online retailer created an
application that allows residents –
especially the elderly – to request
hand sanitizer for free and receive it
in the convenience of their home.

9. Source: Variety
HBO
The WarnerMedia-owned premium
streaming platform is now offering
free access to almost 500 hours of
programming (without ads) for a
limited time on its HBO Now and
HBO Go platforms to users without
a subscription.

10. Harbor Freight
With the overwhelming demand for
personal protective equipment (PPE), the
family-owned tool and equipment retailer
is shipping more than 44 million pairs of
nitrile gloves and hundreds of thousands
of masks and face shields to provide
hospitals in the 1,000+ communities that
their stores serve.
Source: NBC San Diego

11. Source: Wantable
Wantable
The personal styling service wants to
do more to help those on the medical
frontlines who are running out of
supplies while caring for patients
suffering from COVID-19. The
company is using its technology and
resources to turn its fulfillment center
into a hub to create and distribute
face masks.

12. Source: KIRO 7
Eddie Bauer
The clothing brand will send 20,000
masks, including 5,000 N95s, to the
Washington State Department of
Enterprise Services to be distributed to
hospitals – an unforeseen partial
production shift for the apparel
company which is based in
Washington, where the original COVID-
19 outbreak began.

13. Source: Aritzia
Aritzia
Canadian women’s fashion brand
Aritizia is committed to providing
financial continuity to their
employees and overseas partners
who have been impacted by the
coronavirus crisis. 100% of the
company’s profits will go to the
Aritzia Community™ Relief Fund to
support its employees and partners.

14. Source: Stamford Advocate
Synchrony
To support families and communities
facing food insecurity, the financial
services company is donating $1.5
million to hunger-relief nonprofits. The
company is also committing the
remaining $3.5 million of its $5 million
pledge to local and national nonprofits
to tackle long-term needs in
communities affected by the pandemic.

15. Source: TechCrunch
Uber Eats
With more than 100,000 local businesses
supported by the platform, local
restaurants and mom-and-pop shops need
support now more than ever. To support
communities, Uber Eats is nixing delivery
fees in some of its markets. In addition, it
will launch dedicated daily targeted
marketing campaigns to promote delivery
from local restaurants.

16. Source: Sweetgreen
Sweetgreen
The fast-casual restaurant chain
vowed to help keep healthcare
professionals well fed during this
hectic time by dedicating their
Outpost operations and teams to
support delivering free, fresh
Sweetgreen salads and bowls to
hospitals in the cities the company
serves.

17. Source: RetailMeNot
New York Mag & New York Times
Both publishers have acknowledged
the importance of staying informed
on the escalating outbreak by
removing the paywall for COVID-19
related coverage.

18. Source: Apple
Apple
The technology company pulled
together its resources to help treat
those who are sick and lessen the
economic and community impacts
of the pandemic. Apple also
announced that it would be
matching employee donations two-
to-one to support COVID-19
response efforts locally, nationally,
and internationally.

19. Source: CNET
AT&T
The mobile carrier is committed to
keeping customers connected by
automatically increasing mobile
hotspot data by 15GB per month for
each line on unlimited plans. In
addition, for those who purchase or
upgrade a device online, AT&T is
providing free express shipping and
waiving activation, upgrade, and
restocking fees.

20. Source: McDonald’s
McDonald’s
McDonald’s is donating one million
N95 masks – distributing 750,000 to
first responders and medical
professionals across the city of
Chicago and another 250,000 within
the state of Illinois. This follows their
donation of $1 million and 400,000
KF94 masks to Illinois’ COVID-19
fund.

21. Source: Rhone
Rhone
The premium activewear brand is
taking a stance to support those on
the front lines of the health crisis, in
addition to their own employees and
suppliers. For the entire month of
April, Rhone will be donating 10% of
its net proceeds to Direct Relief, a
global humanitarian aid
organization.

22. Source: Kopari
Kopari
The clean beauty brand, known for
its coconut oil-based products, has
partnered with Direct Relief to help
care for those affected by poverty or
emergencies, without regard to
politics, religion, or ability to pay.
Kopari is pledging $1 per every
order placed on their site towards
medical supplies.

23. Additional COVID-19 Marketing Resources

24. Thank you.info@dynamicyield.com