This talk goes over the use of emojis in social media

1. Use of Emoji’s
in
Social Media

2. What is an Emoji?
“a small digital image or icon used to
express an idea, emotion, etc., in electronic
communication.”
Source: https://en.wikipedia.org/wiki/Emoji

3. What is an Emoji?
Emoji Is Codes
Emoji is the Japanese term for picture characters. These "picture characters" are standardized and built into [most
Japanese] handsets.
Therefore, Emoji can roughly be translated to standardized icons with a meaning. The key word here is standardized.
What makes Emoji special is that it was developed by scientists.
What is the biggest difference between emoji and emoticons?
Emoji
Codes meant to be read and transferred by computers then decoded into Pre-Defined images users can see. They are
limited in number.
A set of predefined pictures with meanings that a smartphone user can choose to include in their text and email message
because they were pre-programmed on the phone/device/platform.
Emoticons
They are user created images from text so the possible combinations is infinite.
They're all the little smiley faces !$# :) :( :D D:
Emoji is the Japanese term for picture characters. These "picture characters"
are standardized and built into [most Japanese] handsets.
Source: http://www.iemoji.com/articles/where-did-emoji-come-from

4. Why Should Businesses Use Emoji?
1.) Add Personality
Power your Tweets with emoji to showcase your brand’s personality and add greater
emotion to your messages
2.) Be Playful
Have fun with the visual nature of emoji to surprise and entertain followers.
3.) Drive Action
Encourage followers to interact by asking questions that drive action with
emoji.
Source: https://blog.twitter.com/en-gb/2015/five-tips-on-how-to-succeed-with-emojis-on-twitter

5. More Reasons…
4.) Be Unique
Using emoji's will not only make the entire interaction enjoyable but may help
you stand out in the social media crowd
5.) Keep it Simple
Emoji's can help keep your message simple, and don’t involve the use of
words/characters. A simple experience is sometimes better than a wordy experience.
6.) To Tell Stories
Emoji's can help craft a story or flow of information that is more attractive then just text
alone.
Source: https://blog.twitter.com/en-gb/2015/five-tips-on-how-to-succeed-with-emojis-on-twitter

6. How Can We Use them In Weather?
1.) Bring attention to a Tweet…
Emoji

7. How Can We Use them In Weather?
2.) Make Those Details Stand Out
Emoji's

8. How Can We Use them In Weather?
3.) Use a bulleted format to separate info in Facebook

9. How Can We Use them In Weather?
3.) To give your information a flare, see this example from
Yahoo weather.

10. Here are Example Weather Emojis
There are many more! Visit and Search…
http://emojipedia.org/symbols/

11. How Do I Use them In Twitter/Facebook?
1.) In the Twitter app (iPad), look for the “smiling face” at the bottom of the
keyboard.
2.) Otherwise, visit:
http://emojipedia.org/symbols/ or http://fsymbols.com/emoji/
3.) Search for an emoji (this example uses “snow”) or use clickable interface
from fsymbols.

12. 4.) A search result page will appear. Click on the emoji you’d like to use.

13. 5.) More details, and examples of how it will appear in each platform, will load.
6.) Copy the small snowflake symbol and paste it into your Tweet/Facebook
post.
7.) Once you post or send your tweet, the emoji will appear as an image

14. 1.) Don’t go to extremes.
Use your professional judgement in the use of emoji's. Obviously stay away
from emoji's that are not considered professional. If you have to think twice
about it, don’t do it.
2.) Use emoji's sparingly.
Good social media practice it to use them, but not in every post/tweet that’s
send out. They are meant to make a social feed interesting, but can get old if
used to frequently.
Some Cautions…

15. Basic Emoji Listing
⛈ Thunderstorm 🔥 Fire
☁ Cloudy ☔ Rain and Umbrella
⛅ Sun Behind Clouds ⚡ Lightning Bolt
🌧 Cloud With Rain ❄ Snowflake
🌧 Cloud With Snow ☃ Snowman
🌧 Cloud With Lightning ⛄ Snowman (no Snow)
🌧 Tornado 🌙 Crescent Moon
⚠️ Caution Sign 🌑 New Moon
👍 Thumbs Up 👎 Thumbs Down
👌 “Ok” Symbol 🌧 Thermometer
⬆️ Up Arrow 🕔 Clock
⬇️ Down Arrow ⚫ Medium Black Dot
✔️ Check Mark 🌞 Full Smiling Sun
Copy and paste into Twitter/Facebook (the boxes will translate into emoji).

16. Additional Reading/Resources
Adding Emoji’s to Twitter:
http://www.wikihow.com/Add-Emoji-to-Twitter
Clickable Emoji Listing:
http://fsymbols.com/emoji/