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Speaking Emoji (amUX presentation)

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Emojis are probably the most prolific pictorial language used today, but why? And what does it mean for conversation between businesses and customers? Is there a place for emojis in your dialogue with customers? In this talk, we’ll look at why we use emojis, some emoji history, and what we can learn from emojis about communication with others. I’ll share examples of emoji use from different brands and people, some with positive results and some exchanges that didn’t go so well.

ABOUT RACHEL PETERS
Once upon a time I was a high school English teacher. When I ran away screaming from that and into the arms of grad school, I discovered the world of UX, and I’ve been hooked ever since. Currently I’m the UX Lead for Launch Interactive, an agency in downtown Atlanta. You can learn more about Launch at http://www.launchjourney.com/.

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Speaking Emoji (amUX presentation)

  1. 1. Speaking Emoji Rachel Peters August 3, 2016
  2. 2. Speaking Emoji
  3. 3. Speaking Emoji
  4. 4. Speaking Emoji /bitmoji
  5. 5. Speaking Emoji Why do we use emojis? Where did they come from? What can we learn about people from emojis? What can we learn about content? If people can talk with emojis, can brands? (without it being fake or weird?)
  6. 6. Speaking Emoji
  7. 7. Speaking Emoji 💪
  8. 8. Speaking Emoji 🎉
  9. 9. Speaking Emoji 💪🎉💪🎉
  10. 10. Speaking Emoji Why emojis?
  11. 11. Speaking Emoji Smile, You’re Speaking Emoji: The rapid evolution of a wordless tongue. New York Magazine. http://nymag.com/daily/intelligencer/2014/11/emojis-rapid-evolution.html Emojis “attempt to bridge the difficult gap between what we feel and what we intend and what we say and what we text.”
  12. 12. Speaking Emoji 😡
  13. 13. Speaking Emoji Emoji. Womanzine. https://issuu.com/lindseyweber5/docs/emoji_by_womanzine “Emoji, like all images, allow us to project our own emotions, reactions, and interactions, and perhaps make it even easier to receive and process them.”
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  15. 15. Speaking Emoji 🎉 🍻 🍟
  16. 16. Speaking Emoji 🔫🍑🔪
  17. 17. Speaking Emoji 🔫🍑🔪
  18. 18. Speaking Emoji 🔫🍑🔪
  19. 19. Speaking Emoji Any guesses on America’s favorite emojis?
  20. 20. Speaking Emoji meat royalty “female oriented” LGBT the egg plant 👬 🍆 🍖
  21. 21. Speaking Emoji Read more at http://www.huffingtonpost.com/2015/04/22/emoji-report-will-bear-your-soul-to-the-world_n_7116706.html 😂😆😏😋 😀☺😜😊
  22. 22. Speaking Emoji Where did emojis come from?
  23. 23. Speaking Emoji Hieroglyphics & Rebus Puzzles
  24. 24. Speaking Emoji May I see you home my dear? Hieroglyphics & Rebus Puzzles
  25. 25. Speaking Emoji Rebus Puzzles •Annoying •For children •Funny •Clever
  26. 26. Speaking Emoji
  27. 27. Speaking Emoji “(Rebus) actually require a lot of cognitive effort, so they assume a level of playfulness on both the part of the writer and the reader. It’s an inside joke.” -David Crystal, linguist
  28. 28. Speaking Emoji Rolling in the Deep - Adele Firework - Katy Perry People type songs…
  29. 29. Speaking Emoji People type books…
  30. 30. Speaking Emoji Even the Bible!
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  34. 34. Speaking Emoji :-)
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  36. 36. Speaking Emoji Shigetaka Kurita
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  43. 43. Speaking Emoji On a Mac: Cmd + Ctrl + Space On a PC: Use Touch Keyboard
  44. 44. Speaking Emoji
  45. 45. 31
  46. 46. Speaking Emoji 😂
  47. 47. Speaking Emoji What can emojis tell us about people?
  48. 48. Speaking Emoji 92%
  49. 49. Speaking Emoji 92%
  50. 50. Speaking Emoji What can emojis tell us about people? •Identity matters •Images are ambiguous •Emojis can’t replace language •Sincerity is key
  51. 51. Speaking Emoji Identity Matters
  52. 52. Speaking Emoji –Alyson Krueger, Forbes contributor “As much as people love emojis and as big as they’ve gotten, they are still missing a key thing: identity.”
  53. 53. Speaking Emoji 😂😀😁😆😉😌 😍😎😜😩😳😃
  54. 54. Speaking Emoji Emoji. Womanzine. https://issuu.com/lindseyweber5/docs/emoji_by_womanzine “The unspoken message is that emoji are not meant to reflect a black reality or the reality of any person of color, because our realities simply don’t matter enough.”
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  56. 56. Speaking Emoji “Apple took the easy way out. Instead of creating actual emojis of color, Apple simply allows its users to make white emoji a different color… These new figures aren’t emoji of color; they’re just white emoji wearing masks.” Washington Post article
  57. 57. Speaking Emoji Sexual discrimination
  58. 58. Speaking Emoji Sexist emojis?!?
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  61. 61. Speaking Emoji So I wonder…
  62. 62. Speaking Emoji What is the impact to society when one of our youngest audiences—teens—are using a set of emojis that doesn’t actually reflect the world we live in? So I wonder…
  63. 63. Speaking Emoji What is the impact to society when one of our youngest audiences—teens—are using a set of emojis that doesn’t actually reflect the world we live in? Does a limited set of emojis suggest, even subtly, to young girls that women can only aspire to become brides or Playboy bunnies? So I wonder…
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  65. 65. Speaking Emoji #likeagirl
  66. 66. Speaking Emoji
  67. 67. Speaking Emoji Read the article: http://mashable.com/2016/07/14/new-awesome-female-emoji/#quMIqaCGemqF
  68. 68. Speaking Emoji Michele Baeten, associate brand director and lead Always “Like a Girl” leader at Procter & Gamble “...we found that 7 out of 10 girls even felt that society limits them, by projecting what they should or should not do, or be.”
  69. 69. Speaking Emoji
  70. 70. Speaking Emoji “If you are too generic, you have no meaning. If you are too realistic, it gets creepy.” Alyson Krueger, Forbes contributor
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  76. 76. Speaking Emoji $100 million
  77. 77. Speaking Emoji Images are ambiguous
  78. 78. Speaking Emoji 🍑 🍆
  79. 79. Speaking Emoji 🍑 🍆 Food or something more?
  80. 80. Speaking Emoji 🙏
  81. 81. Speaking Emoji 🙏 Prayer or high five?
  82. 82. Speaking Emoji 💩
  83. 83. Speaking Emoji 💩 (It means good luck.) What?
  84. 84. Speaking Emoji 💩 Apple vs Android
  85. 85. Speaking Emoji Um…
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  87. 87. Speaking Emoji
  88. 88. Speaking Emoji 🍑 🍆
  89. 89. Speaking Emoji 🔌
  90. 90. Speaking Emoji –Adam Sternbergh, nymag.com “We smile with hearts in our eyes. We cry tears of joy. We say ‘I love you,’ but in a million different ways, each one freighted with the particular meaning we hope fervently to convey, then send them out hopefully, like a smiley face in a bottle, waiting to be received by the exact person it was intended for, and opened up, and understood completely.”
  91. 91. Speaking Emoji 🍑
  92. 92. Speaking Emoji
  93. 93. Speaking Emoji Agree? Support? Like? Love?
  94. 94. Speaking Emoji
  95. 95. Speaking Emoji Image source: http://jessiqueen.com/like-favorite-love-icon/
  96. 96. Speaking Emoji
  97. 97. Speaking Emoji Emojis can’t replace language
  98. 98. Speaking Emoji
  99. 99. Speaking Emoji Read about it at https://techcrunch.com/2016/07/20/swiftkey-officially-unwraps-its-emoji-prediction-app/
  100. 100. Speaking Emoji Adam Sternbergh, nymag.com “This new way will not replace all the old ways, but it can augment them and help us muddle through. In lieu of being able to read each other’s faces when we say these things, we’ve developed these surrogate faces.”
  101. 101. Speaking Emoji Sincerity is key
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  105. 105. Speaking Emoji
  106. 106. Speaking Emoji Let me tell you a story…
  107. 107. Speaking Emoji
  108. 108. Speaking Emoji Sincerity matters. People want to feel that you care and that you are sincere in your attempts to help.
  109. 109. Speaking Emoji What we can learn about content from emojis
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  113. 113. Speaking Emoji See them all at http://www.bustle.com/articles/28803-liza-nelsons-emoji-irllol-images-bring-emojis-to-life-in-all-their-ridiculous-glory
  114. 114. Speaking Emoji http://www.adweek.com/adfreak/everyone-emoji-bizarre-and-terrifying-french-mcdonalds-ad-166335
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  117. 117. Speaking Emoji
  118. 118. Speaking Emoji What does it all mean for your designs? brand? content? customer experience? relationships?
  119. 119. Speaking Emoji Identity matters Create content for your customers so that they can see themselves in you.
  120. 120. Speaking Emoji Images are ambiguous Remember that what you put out there could be misconstrued or given new meaning by your audience . . . and that’s OK. 🍑 🍆
  121. 121. Speaking Emoji Emojis can’t replace language Even the best content can’t replace the conversation between a brand and its customers.
  122. 122. Speaking Emoji Sincerity is key Know who you are and be that brand.
  123. 123. Speaking Emoji Psst… Stickers, giphys, icons - they’re all related, but we only have a half hour.
  124. 124. Speaking Emoji A few references Smile, You’re Speaking Emoji: The rapid evolution of a wordless tongue. New York Magazine. http://nymag.com/daily/intelligencer/2014/11/emojis-rapid- evolution.html 
 Emoji. Womanzine. https://issuu.com/lindseyweber5/docs/ emoji_by_womanzine 
 Sexist Emoji? Stuff Mom Never Told You podcast. http:// www.stuffmomnevertoldyou.com/podcasts/sexist-emoji/
  125. 125. Speaking Emoji Want to learn more? Check out my blog post, “Why you should speak emoji” at http:// www.launchjourney.com/blog/why-you-should-speak-emoji

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