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Today, most of the businesses struggle hard due to cut-throat competition in the
market. Like any other businesses, hotels require to maintain their online presence
and improve ranking in search engine results. Here are some guidelines for hotels to
enhance their online ranking and visibility.
Redesign Your
Website
By redesigning your website with the help of
analytics, you can make a smart site structure
with relevant contents. You should check XML
sitemaps, robot.txts on minor pages, canonical
tags, site loading speed and others.
Make the Content
Engaging on Your Hotel’s
Website
Every hotel websites should have unique and engaging
contents else, it is difficult to acquire better rankings in search
engines. By using CMS platform of the website, you should
make landing pages for special offers and promotions.
Exceptional
Copywriting
Professional copywriters can
make quality, engaging and
unique contents. They will have
innovative and new ideas on
how to present the hotel
products online to attract
customers
Mobile SEO
Mobile search engines prefer to serve
local contents. So, hotel owners
should optimise their local content,
search engines listings, local
business directories and main data
providers.
Make A Plan to Create
Content
The content should be based on special offers, such as local
attractions like sporting venues, theme parks and museums. Make
minor changes in the content like new landing pages, linking and
other useful things suggested by your SEO team.
Keep Local
Search Listings
Up-to-Date
Making and maintaining a Google+
page is considered an important
strategy in hotel’s SEO. You should
also make profile pages of the hotels
in Facebook, Twitter and Pinterest.
Make a
Blog
Section on
Hotel
Website
A blog can keep
followers up-to-date
and aware of current
events. Post contents
regularly in the blog
section to inform your
customers. It is
suggested to contact a
well-known Search
Engine Optimisation
agency that provides.
SEO for the hotel
industry.
Online Press
Releases to
Popularise
Special
Offers
Press releases like travel
customer alerts, quality
inbound links, awareness
and citations are
important to get more
traffic. Use a distribution
system to aim specific
location and include a
few links back to your
website.
Quality Inbound
Linking and Citation
Method
Work with unique organic links with relevant anchor
text like editorial links, local colleges, nearby
convention centres, listings on local CVB websites,
theme parks and attractions.
Use Powerful
Analytics & Search
Ranking Technique
SERP (search engine result page)
ranking is important for success.
Organic performance can be
calculated by bookings initiated,
revenue, time on the website and
other important metrics.
https://www.dubseo.co.uk/

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10 Guidelines for Hotels to Enhance their Search Engine Presence

  • 1.
  • 2. Today, most of the businesses struggle hard due to cut-throat competition in the market. Like any other businesses, hotels require to maintain their online presence and improve ranking in search engine results. Here are some guidelines for hotels to enhance their online ranking and visibility.
  • 3. Redesign Your Website By redesigning your website with the help of analytics, you can make a smart site structure with relevant contents. You should check XML sitemaps, robot.txts on minor pages, canonical tags, site loading speed and others.
  • 4. Make the Content Engaging on Your Hotel’s Website Every hotel websites should have unique and engaging contents else, it is difficult to acquire better rankings in search engines. By using CMS platform of the website, you should make landing pages for special offers and promotions.
  • 5. Exceptional Copywriting Professional copywriters can make quality, engaging and unique contents. They will have innovative and new ideas on how to present the hotel products online to attract customers
  • 6. Mobile SEO Mobile search engines prefer to serve local contents. So, hotel owners should optimise their local content, search engines listings, local business directories and main data providers.
  • 7. Make A Plan to Create Content The content should be based on special offers, such as local attractions like sporting venues, theme parks and museums. Make minor changes in the content like new landing pages, linking and other useful things suggested by your SEO team.
  • 8. Keep Local Search Listings Up-to-Date Making and maintaining a Google+ page is considered an important strategy in hotel’s SEO. You should also make profile pages of the hotels in Facebook, Twitter and Pinterest.
  • 9. Make a Blog Section on Hotel Website A blog can keep followers up-to-date and aware of current events. Post contents regularly in the blog section to inform your customers. It is suggested to contact a well-known Search Engine Optimisation agency that provides. SEO for the hotel industry.
  • 10. Online Press Releases to Popularise Special Offers Press releases like travel customer alerts, quality inbound links, awareness and citations are important to get more traffic. Use a distribution system to aim specific location and include a few links back to your website.
  • 11. Quality Inbound Linking and Citation Method Work with unique organic links with relevant anchor text like editorial links, local colleges, nearby convention centres, listings on local CVB websites, theme parks and attractions.
  • 12. Use Powerful Analytics & Search Ranking Technique SERP (search engine result page) ranking is important for success. Organic performance can be calculated by bookings initiated, revenue, time on the website and other important metrics.