Hotel websites SEO is needed for maximum online visibility in order to meet their target audience. It helps them get better online exposure and let their customers know about their services. To know more click here - http://bit.ly/2mzrK1V
10 Guidelines for Hotels to Enhance their Search Engine Presence
1.
2. Today, most of the businesses struggle hard due to cut-throat competition in the
market. Like any other businesses, hotels require to maintain their online presence
and improve ranking in search engine results. Here are some guidelines for hotels to
enhance their online ranking and visibility.
3. Redesign Your
Website
By redesigning your website with the help of
analytics, you can make a smart site structure
with relevant contents. You should check XML
sitemaps, robot.txts on minor pages, canonical
tags, site loading speed and others.
4. Make the Content
Engaging on Your Hotel’s
Website
Every hotel websites should have unique and engaging
contents else, it is difficult to acquire better rankings in search
engines. By using CMS platform of the website, you should
make landing pages for special offers and promotions.
6. Mobile SEO
Mobile search engines prefer to serve
local contents. So, hotel owners
should optimise their local content,
search engines listings, local
business directories and main data
providers.
7. Make A Plan to Create
Content
The content should be based on special offers, such as local
attractions like sporting venues, theme parks and museums. Make
minor changes in the content like new landing pages, linking and
other useful things suggested by your SEO team.
8. Keep Local
Search Listings
Up-to-Date
Making and maintaining a Google+
page is considered an important
strategy in hotel’s SEO. You should
also make profile pages of the hotels
in Facebook, Twitter and Pinterest.
9. Make a
Blog
Section on
Hotel
Website
A blog can keep
followers up-to-date
and aware of current
events. Post contents
regularly in the blog
section to inform your
customers. It is
suggested to contact a
well-known Search
Engine Optimisation
agency that provides.
SEO for the hotel
industry.
10. Online Press
Releases to
Popularise
Special
Offers
Press releases like travel
customer alerts, quality
inbound links, awareness
and citations are
important to get more
traffic. Use a distribution
system to aim specific
location and include a
few links back to your
website.
11. Quality Inbound
Linking and Citation
Method
Work with unique organic links with relevant anchor
text like editorial links, local colleges, nearby
convention centres, listings on local CVB websites,
theme parks and attractions.
12. Use Powerful
Analytics & Search
Ranking Technique
SERP (search engine result page)
ranking is important for success.
Organic performance can be
calculated by bookings initiated,
revenue, time on the website and
other important metrics.