The mainstream media often portrays the working class and marginalized groups in a negative light to benefit the media owners. Broadcasting reaches a wide audience with radio, television and newspapers, while narrowcasting targets specific groups through niche media like cable TV and online sites. Narrowcasting can negatively associate consumers as only valued for their spending.

1. 1.How are the working class and people on the margins of society often portrayed in the
mainstream media, such as radio, tv and newspaper?what do the owners of the media gain by
portraying people in this way?
2. what is 'broad 'casting and what is 'narrow 'casting. Give two examples for each. ( 4in each)
3. our are consumer of product what is one negative associate with being some who is
narrowcasted to ?