SlideShare a Scribd company logo
1 of 1
Download to read offline
Our Approach
                                                                           Analytics Work Flow
• Understand business                                                                                                           Y/N

  requirements, design and                    Data Audit                                                                                             Dev Req
                                                                           KPIs,Req                                          Programming?
                                                                                                     Proposed




                                  Identify
                                                                            Docs                     Solution

  develop methodology tailored                 Req Def

                                                                                               Description                    New Data?              ListReq

  to client needs                                                                              Connection
                                                                                               Forecast
                                                                                               Framework

• Collect and interpret data                                                          Model Build

  from client and other sources




                                  Develop
                                                         Prepare Dataset
                                                          for Analysis                                                              Insight Development
                                                                                                    Profile

• Perform statistical modeling,                          Clean
                                                         Normalize                                            Matrix Build

  segmentation, value analysis,                          Transform


  test design and profiling

                                   Leverage
                                                           Deploy                                   Test                                  Roll Out




                                                                Use output of analytics to
                                                                generate actionable insights



                            1

More Related Content

Viewers also liked

Presentación1 baskebol11 (2)
Presentación1 baskebol11 (2)Presentación1 baskebol11 (2)
Presentación1 baskebol11 (2)AnyuQuitan
 
Presentacion contaminacion auditiva
Presentacion contaminacion auditivaPresentacion contaminacion auditiva
Presentacion contaminacion auditivawolf silver
 
Αφηγηματικές τενικές στα ομηρικά έπη
Αφηγηματικές τενικές στα ομηρικά έπηΑφηγηματικές τενικές στα ομηρικά έπη
Αφηγηματικές τενικές στα ομηρικά έπηvasso
 
De Reis van de Heldin Juni 2015
De Reis van de Heldin Juni 2015De Reis van de Heldin Juni 2015
De Reis van de Heldin Juni 2015Peter de Kuster
 
Tecnicas y metodo de estudio
Tecnicas y metodo de estudioTecnicas y metodo de estudio
Tecnicas y metodo de estudioAlbeiro Romero
 
Autores de algunas artes plásticas
Autores de algunas artes plásticasAutores de algunas artes plásticas
Autores de algunas artes plásticasIrisCardenas1994
 

Viewers also liked (13)

3
33
3
 
CV saber farid
CV  saber faridCV  saber farid
CV saber farid
 
Presentación1 baskebol11 (2)
Presentación1 baskebol11 (2)Presentación1 baskebol11 (2)
Presentación1 baskebol11 (2)
 
2009 2010 projecte curs
2009 2010 projecte curs2009 2010 projecte curs
2009 2010 projecte curs
 
Jan_den_Breejen_-_Doe_het_eens_andersom
Jan_den_Breejen_-_Doe_het_eens_andersomJan_den_Breejen_-_Doe_het_eens_andersom
Jan_den_Breejen_-_Doe_het_eens_andersom
 
Presentacion contaminacion auditiva
Presentacion contaminacion auditivaPresentacion contaminacion auditiva
Presentacion contaminacion auditiva
 
Αφηγηματικές τενικές στα ομηρικά έπη
Αφηγηματικές τενικές στα ομηρικά έπηΑφηγηματικές τενικές στα ομηρικά έπη
Αφηγηματικές τενικές στα ομηρικά έπη
 
Patrulla ecologica
Patrulla ecologicaPatrulla ecologica
Patrulla ecologica
 
1
11
1
 
De Reis van de Heldin Juni 2015
De Reis van de Heldin Juni 2015De Reis van de Heldin Juni 2015
De Reis van de Heldin Juni 2015
 
Tecnicas y metodo de estudio
Tecnicas y metodo de estudioTecnicas y metodo de estudio
Tecnicas y metodo de estudio
 
Beach
BeachBeach
Beach
 
Autores de algunas artes plásticas
Autores de algunas artes plásticasAutores de algunas artes plásticas
Autores de algunas artes plásticas
 

Similar to Insightful Marketing Analytics

PCN Corporate Overview
PCN Corporate OverviewPCN Corporate Overview
PCN Corporate OverviewPCN Strategies
 
BI the Agile Way
BI the Agile WayBI the Agile Way
BI the Agile Waynvvrajesh
 
Prime Dimensions Capabilities
Prime Dimensions CapabilitiesPrime Dimensions Capabilities
Prime Dimensions Capabilitiesdrowan
 
Capacity Planning and Modelling
Capacity Planning and ModellingCapacity Planning and Modelling
Capacity Planning and ModellingAnthony Dehnashi
 
Supply Chain Council Presentation For Indianapolis 2 March 2012
Supply Chain Council Presentation For Indianapolis 2 March 2012Supply Chain Council Presentation For Indianapolis 2 March 2012
Supply Chain Council Presentation For Indianapolis 2 March 2012Arnold Mark Wells
 
Agile Data Management & Integration
Agile Data Management & IntegrationAgile Data Management & Integration
Agile Data Management & Integrationmgleason8
 
Big Data Needs Big Analytics
Big Data Needs Big AnalyticsBig Data Needs Big Analytics
Big Data Needs Big AnalyticsDeepak Ramanathan
 
Idexcel Independent Testing Services Presentation
Idexcel Independent Testing Services PresentationIdexcel Independent Testing Services Presentation
Idexcel Independent Testing Services PresentationIdexcel
 
Zakipoint Introduction
Zakipoint IntroductionZakipoint Introduction
Zakipoint Introductionrameshkbudhani
 
Lanzamiento Visual Studio 2012 - Modern ALM
Lanzamiento Visual Studio 2012 - Modern ALMLanzamiento Visual Studio 2012 - Modern ALM
Lanzamiento Visual Studio 2012 - Modern ALMDebora Di Piano
 
Need of-the-hour-zsl-performance-testing-framework
Need of-the-hour-zsl-performance-testing-frameworkNeed of-the-hour-zsl-performance-testing-framework
Need of-the-hour-zsl-performance-testing-frameworkzslmarketing
 
PLM Implementation services
PLM Implementation servicesPLM Implementation services
PLM Implementation servicesGeometric Ltd.
 
Veritas vision for cloud providers (screenshots)
Veritas vision for cloud providers (screenshots)Veritas vision for cloud providers (screenshots)
Veritas vision for cloud providers (screenshots)Alexschoone
 
Gathering And Documenting Your Bi Business Requirements
Gathering And Documenting Your Bi Business RequirementsGathering And Documenting Your Bi Business Requirements
Gathering And Documenting Your Bi Business RequirementsWynyard Group
 
Nailing It Down: Detailed Design to Preserve the UX Vision
Nailing It Down: Detailed Design to Preserve the UX VisionNailing It Down: Detailed Design to Preserve the UX Vision
Nailing It Down: Detailed Design to Preserve the UX Visionjsokohl
 
We are all content strategists now
We are all content strategists nowWe are all content strategists now
We are all content strategists nowKaren McGrane
 
Best practices for building and deploying predictive models over big data pre...
Best practices for building and deploying predictive models over big data pre...Best practices for building and deploying predictive models over big data pre...
Best practices for building and deploying predictive models over big data pre...Kun Le
 
Collaborate 2012 - the never ending road of project management presentation c...
Collaborate 2012 - the never ending road of project management presentation c...Collaborate 2012 - the never ending road of project management presentation c...
Collaborate 2012 - the never ending road of project management presentation c...Chain Sys Corporation
 
Pulse Design & Delivery Panel
Pulse Design & Delivery PanelPulse Design & Delivery Panel
Pulse Design & Delivery PanelMauricio Godoy
 
Healthcare cio summit dallas feb 2013
Healthcare cio summit dallas feb 2013Healthcare cio summit dallas feb 2013
Healthcare cio summit dallas feb 2013Shyam Desigan
 

Similar to Insightful Marketing Analytics (20)

PCN Corporate Overview
PCN Corporate OverviewPCN Corporate Overview
PCN Corporate Overview
 
BI the Agile Way
BI the Agile WayBI the Agile Way
BI the Agile Way
 
Prime Dimensions Capabilities
Prime Dimensions CapabilitiesPrime Dimensions Capabilities
Prime Dimensions Capabilities
 
Capacity Planning and Modelling
Capacity Planning and ModellingCapacity Planning and Modelling
Capacity Planning and Modelling
 
Supply Chain Council Presentation For Indianapolis 2 March 2012
Supply Chain Council Presentation For Indianapolis 2 March 2012Supply Chain Council Presentation For Indianapolis 2 March 2012
Supply Chain Council Presentation For Indianapolis 2 March 2012
 
Agile Data Management & Integration
Agile Data Management & IntegrationAgile Data Management & Integration
Agile Data Management & Integration
 
Big Data Needs Big Analytics
Big Data Needs Big AnalyticsBig Data Needs Big Analytics
Big Data Needs Big Analytics
 
Idexcel Independent Testing Services Presentation
Idexcel Independent Testing Services PresentationIdexcel Independent Testing Services Presentation
Idexcel Independent Testing Services Presentation
 
Zakipoint Introduction
Zakipoint IntroductionZakipoint Introduction
Zakipoint Introduction
 
Lanzamiento Visual Studio 2012 - Modern ALM
Lanzamiento Visual Studio 2012 - Modern ALMLanzamiento Visual Studio 2012 - Modern ALM
Lanzamiento Visual Studio 2012 - Modern ALM
 
Need of-the-hour-zsl-performance-testing-framework
Need of-the-hour-zsl-performance-testing-frameworkNeed of-the-hour-zsl-performance-testing-framework
Need of-the-hour-zsl-performance-testing-framework
 
PLM Implementation services
PLM Implementation servicesPLM Implementation services
PLM Implementation services
 
Veritas vision for cloud providers (screenshots)
Veritas vision for cloud providers (screenshots)Veritas vision for cloud providers (screenshots)
Veritas vision for cloud providers (screenshots)
 
Gathering And Documenting Your Bi Business Requirements
Gathering And Documenting Your Bi Business RequirementsGathering And Documenting Your Bi Business Requirements
Gathering And Documenting Your Bi Business Requirements
 
Nailing It Down: Detailed Design to Preserve the UX Vision
Nailing It Down: Detailed Design to Preserve the UX VisionNailing It Down: Detailed Design to Preserve the UX Vision
Nailing It Down: Detailed Design to Preserve the UX Vision
 
We are all content strategists now
We are all content strategists nowWe are all content strategists now
We are all content strategists now
 
Best practices for building and deploying predictive models over big data pre...
Best practices for building and deploying predictive models over big data pre...Best practices for building and deploying predictive models over big data pre...
Best practices for building and deploying predictive models over big data pre...
 
Collaborate 2012 - the never ending road of project management presentation c...
Collaborate 2012 - the never ending road of project management presentation c...Collaborate 2012 - the never ending road of project management presentation c...
Collaborate 2012 - the never ending road of project management presentation c...
 
Pulse Design & Delivery Panel
Pulse Design & Delivery PanelPulse Design & Delivery Panel
Pulse Design & Delivery Panel
 
Healthcare cio summit dallas feb 2013
Healthcare cio summit dallas feb 2013Healthcare cio summit dallas feb 2013
Healthcare cio summit dallas feb 2013
 

Insightful Marketing Analytics

  • 1. Our Approach Analytics Work Flow • Understand business Y/N requirements, design and Data Audit Dev Req KPIs,Req Programming? Proposed Identify Docs Solution develop methodology tailored Req Def Description New Data? ListReq to client needs Connection Forecast Framework • Collect and interpret data Model Build from client and other sources Develop Prepare Dataset for Analysis Insight Development Profile • Perform statistical modeling, Clean Normalize Matrix Build segmentation, value analysis, Transform test design and profiling Leverage Deploy Test Roll Out Use output of analytics to generate actionable insights 1