Applying the Classic Virtues to Design & Innovation: A Better World by Design 2014

Applying the Classic Virtues to
Design & Innovatio n
Deb Mills-Scofield
©2014
Mills-‐Scofield,
LLC

Aristotle’s Cl assic Virtues
L C F
Love Courage Faith
J P
Based
on
the
work
of
Alan
Kolp,
Peter
Rea
(Igni%ng
Innova%on
through
Integrity,
to
be
published,
with
co-‐author
Pierre
Everaert)
T H
Justice Prudence Temperance Hope
2
©2014
Mills-‐Scofield,
LLC

Virtue:
Why
Why, How, Wh at We Create
Art: How?
(Imagination, Commitment, Creativity)
Science: What?
(Competency, Skill, Knowledge)
Love Passion/Compassion: Customer, Employee,
Teams, Partners
Create/Add customer value; Customer
Service; Student Leadership
Courage Recognize Opportunity; Lead Change;
Mitigate Risk’s Consequences
Risk/Rescue Mgmt; Lean Startup,
Experiment-Learn-Apply-Iterate
Faith Manage Intangibles: People, Process,
Reputation
Create & Protect Wealth/Value; Clear
Roles, Responsibilities, Outcomes
Justice Environmental Impact; Fair vs. Equal; I-Thou
Triple Bottom Line; Performance;
Recognition; Empathy
Prudence Wisdom; Insight, Knowledge; “Know when to
hold ’em, when to fold ‘em”
Agile, Adaptable; Short-Medium-Long
Term; Unlearn-Relearn;
Temperance Balance; Moderation
Manage Competing Interests; Work-Life
“Fit”; Short-Medium-Long Term
Hope Forward looking; Possible & Probable; Moral
- Right
# of “At Bats” & RBIs; Smart “Failing”,
Best Practicing, Value of Learning
3
©2014
Mills-‐Scofield,
LLC

L
What Are You
Passionate About?
©2014
4
Mills-‐Scofield,
LLC

Φίλος (Philos)
Friendship, Respect
Teamwork; Collaboration
(e.g., Google, USAA)
Ερος (Eros)
Passion, Desire, Devotion
Customer Service/
Experience (e.g., Zappos)
Αγαπη (Agape)
Compassion, Sacrifice, Humility
Solve a real problem for real people
©2014
5
Mills-‐Scofield,
LLC

C
What Is Worth The Risk?
©2014
Mills-‐Scofield,
LLC
6

Culturally Defined
(Prestige, Tangible, Intangible, Risk of not trying)
Mitigation, Resilience, Rescue
(Financial, Controllable, Execution)
Tools
(Collaboration, Lean-Startup, RWW)
©2014
7
Mills-‐Scofield,
LLC

F
In What & Who
Do You Trust?
©2014
8
Mills-‐Scofield,
LLC

Reputation
(Trustworthy, Experience
Talent)
Imagination
(Better future, Empathy)
Culture
(Behavior, Execution, Stories)
©2014
9
Mills-‐Scofield,
LLC

J
What is “Sustainability”?
©2014
Mills-‐Scofield,
LLC
10

Fair vs. Equal
(Legal, Moral)
“I-Thou”
(Thou > I, Means-Ends)
CSR
(Triple Bottom Line,
Outputs - Outcomes)
©2014
11
Mills-‐Scofield,
LLC

P
When Do You
Hold ‘Em? Fold ‘Em?
©2014
Mills-‐Scofield,
LLC
12

Wisdom
(Decision Making, Bright Spots)
Insight/Foresight
(Practical, Consequences)
Knowledge
(Iterative, Unlearn-Relearn)
©2014
13
Mills-‐Scofield,
LLC

T
What Does
Balance Mean?
©2014
14
Mills-‐Scofield,
LLC

ROI
(Vetting, Experimentation, Lean Startup)
Balance
(Work-Life, All-Essentials, Long-Short Term)
Habits
(Accountability, Confirmational Bias)
©2014
15
Mills-‐Scofield,
LLC

H
What is Possible
and Probable?
©2014
Mills-‐Scofield,
16

Realistic/Facts
(Smart Risks, Fail Fast, Jobs-To-Be-Done)
Tools
(Business Modeling, Real-Win-Worth)
©2014
17
Mills-‐Scofield,
LLC

“Case S tudies”
20
©2014
Mills-‐Scofield,
LLC
CCChampions
CCChampions.com
Founder: Sidney Kushner, Brown ’13
Sidney@CCChampions.com
MED-International
Medinternational-us.org
Faisal Khurshid, Brown ’16
faisal_khurshid@brown.edu

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